Before we move on to the many benefits of using Magento as compared to other ecommerce website development platforms, let us first start with a simple definition of what Magento is.
Magento is an open source ecommerce platform that provides users an unparalleled flexibility to manage the content and customise the look and functionality of their website. The management system of Magento is based on PHP and MySQL and is compatible with Linux, requiring no investments in software licenses.
Although there are numerous advantages of using Magento for ecommerce website development, these three top the list for both businesses and developers;
1. Features– Magento provides ecommerce website features like advanced search, wishlist, favourites, facilitated layered navigation, multi store option, product comparisons, email list and content management system for both static pages and SEO performance.
2. SEO advantage– Websites built on Magento facilitate SEO optimisation of ecommerce sites by providing efficient management of page traffic, indexing, landing pages and duplicate content etc with the help of ‘Magento SEO’.
3. Flexibility– Magento can be easily tailored according to the size, industry and budget requirements of the business. The wide range of themes and templates allow room for customisation. ‘Magento Go’ is suitable for small businesses while ‘Magento Enterprise’ caters to the needs of medium and large businesses.
Besides these, Magento also offers simple order management processes through an Admin panel to create, view, edit and fulfil orders from a single platform. For more information on how a Magento development company in India can help your business grow, contact the leading ecommerce development service in Noida, New Vision Digital at firstname.lastname@example.org.