So what’s the hullabaloo about the recent Google core Algorithm – Penguin 4.0? Well, the recent update is more fast, efficient and granular as compared to all the Penguin algorithms rolled out in the past, assisting Google to refresh all the pages in real-time!
Till date, the promotion or demotion of the spammed web pages was done after a span of time when the new Penguin update use to roll out. The latest update has eliminated all chances of recouping from the errors by a real-time indexing of all data.
On 23rd September 2016, Google made Penguin 4.0 live along with announcing it as the integral part of Google Core Algorithm. The official statement followed declared:
“With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.”
Here are some top characteristics that define real-time Google Penguin 4.0 algorithm filter:
- Link Detox Boost: Tests and tries all the unnatural or spammed links and not just disavows the whole work at once.
- Granular: Penguin 4.0 analyses all aspects of your website on a fine level including your folders, keywords, pages and domains. The granular approach also makes it harder to notice “small Google penalties”.
- Competitive Link Detox: Rather than demoting the entire website, Google will now be able to black-list a particular section that is heavily SEOed.
- Filter Slice Feature: Allows examining the risk of group keywords, countries, sources of domains, types of links etc.
Each Google update brings forth new marketing challenges, but New Vision Digital’s tech-adept team always remain braced with ever latest stratagems to present our clients with successful online results for their e-Commerce websites. We are an affordable SEO company based in Noida providing all-round digital marketing solutions to clients across globe. Along with providing search engine optimization services in India, we also offer in-budget Social Media Optimization, Pay per Click, Responsive Web Design & Development, WordPress Development and Mobile Apps services.
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