Though marketers and bloggers are predicting the demise of SEO in the near future, the equation lacks a very crucial word to be added to it – Traditional. So when digital world talks about the imminent death of SEO, it is the death of traditional SEO that they are talking. Timely Google algorithm updates and advanced Artificial Intelligence has led up to the smartening of Google crawlers which no more judge a content depending on Keyword density but the relevance of high quality content on the topic!
Yep, traditional SEO is dead! You can no longer follow step by step instructions of optimizing the website, making backlinks, creating content brimming with Keywords etc. All these strategies to optimizes e-Commerce websites worked up to a recent time in the past, but with the Penguin 4.0 update, all archetypal SEO techniques have become obsolete, and a whole new advanced version of SEO has taken birth which is much beneficial for optimizing the websites.
Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making neural suggestion similar to human brain! At the end of the day, it is the customer that judges a website, but the role of Google crawler comes first into the equation, separating authentic high quality content from keyword stuffed non-relevant content. So quality backlinks and keywords are no longer going to help your e-Commerce website to make it to the first page of search engines and what matters the most is how much you understand your target market!
Understanding the user is one of the major concerns in quality link building and On-Page optimization. Moreover, value-added and properly written content is the top hallmark of top digital marketing agencies.
Well, the bitter truth is that SEO is evolving and digital marketing experts need to evolve too to stay ahead of the competition. With improvement in technology, each digital marketing company is striving to modify their SEO marketing strategies for better.
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