Knock Knock! Who’s There? Panda Again!

Google’s Panda update

If you think Google’s Panda update has finished rolling out, we have some news for you! Google’s Gary Illyes announced on the eve of June 2, 2015 in SMX Advanced Search Marketing Conference, Seattle that the next upcoming weeks would see a fresh update coming through. Although he referred to it as a ‘data update’ multiple times during his speech, some webmasters are still naming it an algorithm change. This is good news for the sites negatively impacted by the Panda updates as they can expect some recovery from dropped rankings in the near future. Then again, not all sites will see recovery and it might adversely affect some new sites and the data posted on them.

He also mentioned about working on processes that will see the Penguin update in real time. If this update is successful, the algorithm will receive continually refreshed data. This task is however performed manually at present which requires a lot of reworking of the algorithm to determine whether there have been any ranking changes for Penguin affected sites. He insisted that all these changes were aimed at making Penguin algorithm run by itself.

Illyes pointed out that Google does not foresee Panda updates to run on a continuing basis and it would still require manual data refresh for the time being. On a promising note though, he stated that the recent ‘data update’ would be out in the next two to four weeks.

We would keep you informed about the data refresh whenever that rolls out. Don’t forget to check our blog section for more updates! Contact New Vision Digital, a competent SEO company in India for efficient digital marketing services.

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