Social media marketing today is one of the biggest tools when it comes to marketing any and all kinds of businesses. The medium is less time consuming and more efficient for business owners when it comes to comparing the expenditures and efforts included. Moreover with the advancements in technology and the penetration of internet among all classes and sections of society, social media marketing has become a lucrative medium for sizes of projects and companies. With benefits starting from the lowest possible budgets, there is no business today that is afraid of experimenting with the medium to analyze its effects on their business idea. To confirm the same, one of the latest statistics has claimed that more than 90 per cent business owners have reported an increased exposure among many other benefits for their companies. However, one problem that many still face is the lack of information and knowledge on the use of these social media marketing tools. While people are aware of the benefits, it is the technical know-how that is still missing. That is why to make matters a little easier for the newbies in the field, we are here to list out the 5 aspects that show the power of social media marketing for businesses.
1. Brand Awareness
Gone are the days when one was forced to invest lakhs in single ad promotion campaigns to increase the brand awareness for their new businesses. The new tools just require one to simply add their own social accounts on all social media platforms such as Facebook, Instagram, LinkedIn, Google+, and Pinterest, and share the links across to gain ‘page likes’ and ‘shares’. It is now much easier and efficient to allocate budgets and set goals using something as simple as a computer and your own banking details. There is no more a requirement for middlemen to do the same for you.
2. Inbound Traffic
The world is a big place which is now connected with the help of the internet. Majority of the population now stays ‘online’ for all intents and purposes through various social media applications. This further implies that it is a big thing for building a global community which in turn increases the inbound traffic towards your business which was otherwise limited to the group of your local customer circle. The use of tools like hashtags and keywords now helps in spreading awareness and gaining traction on your business and its respective social portals.
3. Search Engine Rankings
In simple terms, search engine rankings are the position that your business gains on search engine portals like Google, Yahoo, and Bing. Higher the SER, greater are the chances of your business being recognized by a greater range of population over the internet. Social media marketing thus helps you work towards improving your SER and thereby improving your chances of gaining business and customers online.
4. Conversion Rates
Earlier with the absence of internet and social media, converting prospective clients to actual patrons was a long standing task. However now, interactions and communications over social media has sped up the process in a massive way that has led to over 51 per cent of the marketers claiming an improved ability in building positive relationships with consumers. Moreover, statistics also show that social media guarantees a 100 per cent higher lead-to-close rate as compared to traditional marketing methods.
5. Brand Loyalty
One of the biggest factors that result in the success of any business is the loyalty of the customers. If a brand has a forever changing consumer base, it can never be sure of long term success. The goal must always be to bring in new customers while retaining the old patrons. Social media marketing as a tool ensures that the customers have a direct channel of communication with the company. They no longer have to wait over telephone lines while the operator makes them press several other buttons.
Social media marketing thus as a tool is one of the most powerful tools that enable businesses to reach a wider base of customers and audiences. Whether we talk about brand awareness, product promotions, event announcements, conversions, or even lead generations, social media is a tool that is efficient and convenient for all. While it may seem like the easiest task ever, there are several aspects that must be kept in mind before investing in the tool. These days the markets are being dominated by social media marketing agencies like New Vision Digital that undertake all your social media marketing needs and provide you the results you desire. The digital marketing services of NVD are today unmatched across the industry and are thus the best so far.