Time Management is one of the most overly-romanticized topic but when it comes to making most out of it, hardly few get their strategies straight. Digital Marketing trends change at an unimaginable pace, and with all the technological advancements and new tools that come along, it really becomes hard to stick to strategies once considered the pillar points.
We now have a never ending supply of tools and resources that cater to the need of creating more efficient digital marketing strategies.
But does that have a downside?
Of course it has. It seems like every day there’s something new to learn and master. And you already have a two page to-do-list that needs more of your attention.
Hey! Don’t think too much! We need to save time, remember?
So here we are with the top 6 Useless Digital Marketing Tactics you need to get rid of right NOW!
1. You don’t need to be on every Social Media Channel
We get it. You don’t want to be left alone behind just because you underestimated a social media development. Businesses today want to create great social presence on every social media channel and even on new ones as they pop up. But hey! There are more than 10 major social media channels out there!
Getting your community built on even one of these major channels is a daunting task. You have to prepare your posts, queue them all up, reply to comments and personal messages and keep track of all the progress you make on the way.
If you are using way too many social media channels, you are wasting time!
Remember, the man who chases two rabbits ends up catching neither. Understand that you cannot be present everywhere at once and be effective.
It’s not about the width, it’s more about the depth. If you focus on being on way too many social media channels, you will not be able to build a large community of people who want to see your brand or business updates.
So choose few channels and focus on building a community on each of them.
2. Do you have Multiple Accounts on the same Social Channel?
Big businesses like Apple and Redbull require multiple accounts on every social media channels to cater to the need of customized content for their audience. Adding to that, these BIG businesses have multiple subsidiaries which have their own audience. That results with creation of more accounts.
But that’s easy when it comes to big businesses like Apple and Redbull.
Let’s say you want to have separate accounts for your Sales, Marketing and Customer Service.
That means 3 different account on every channel, and if there are five channels, you end up with 15 accounts! 15 social media accounts that need to be monitored, maintained and fed with regular content.
Create a single account on your targeted channels and then make people from every department the admin of those accounts so that each can post updates related to their department.
Centralize your social media accounts because that helps in strengthening the fan following and increases your content management abilities.
3. Backlink wisely for SEO targets
For your SEO related efforts, one might do everything that it needs to get your business website on top of the search engine result pages (SERPs).
A majority of the small businesses invest in building Inbound Links to get higher traffic and conversions. But is building more number of inbound links lead to higher traffic?
Well, that used to be the case.
Tricksters used to create microsites and send traffic from them to the business website with the sole purpose of link building.
Today, the quantity of the backlinks do not matter. Search Engine like Google now gives preference to high quality backlinks. Therefore, backlinks from a websites with high on domain authority score far better than websites with low domain authority.
So think quality, not quantity.
4. Pushing out Blogs at Assembly-line Pace
According to major content marketing studies, 85% of the marketers credit their increased success to higher quality and efficiency of content creation.
The day Seth Godin came out with “Content Marketing is the only marketing left”, marketers have begun to push out blogs like anything!
But is that the way you want things to be?
Even if you are creating more and more blog posts, you are spreading your resources too thin and that results in lower content quality. And quality is key when it comes to content creation.
Google has made it clear that its goal is to get the user the search result it is looking for, building a seamless pathway between the user and the information it seeks.
Therefore, never compromise with creating lower quality content just because you have to keep up with the content-posting schedule.
5. Replying to all Social Interactions
We all need to start with our social media marketing initiatives and its certain that you won’t receive that many comments and messages on your posts. During this initiative, it’s quite logical to reply to each and every comment because you are building your community.
As your popularity grows and your community builds up, you will reach a tipping point where replying to each and every comment will just not fit your schedule.
But hey, every business is different.
While 64% marketers use social media for 6 hours or more each week, 41% of the marketers spend nearly 11 hours per week.
So if you want time to focus on bigger projects and move forward, killing time just to respond to every single comment, tweet or message is just not what we recommend.
But that doesn’t mean you don’t have to active in your community. The community that you’ve built looks up to you.
Spend time on the conversation that really needs your interference. Be where the interaction is really worthwhile.
6. Email is not the only way to connect
One thing we all need to understand is we, as marketers, ruin everything. In the early days of internet when everything was just magical for the users, the email open rate ranged from 85% to 90%. And then we stepped in. We realized that we can sell our services and products through email. Our lack of patience made us spam-bot every user and today the open rate stands at a stagnating 17%.
Therefore, let’s not totally rely on email marketing. Remarketing and retargeting when combined with social media pixels have proven to be effective. Even direct-marketing via SMS is worth migrating to.
In the digital marketing world, time is the most crucial currency! If you really want to be effective with your digital marketing campaigns, you have to give up wasting time on things you don’t need.
We as Digital Marketers need to be adaptive to the changes, but critical enough to understand the right allocation of resources – Time being the most important of them all.