Technology has become an integral part of life; which has given rise to the digital age. Our daily routines entail a few hours of surfing the internet and browsing social media sites. This has led to the need for digital marketing and an opportunity for marketers to advertise their goods and services online.
Here is where paid and organic social media marketing come in.
What is paid social media marketing?
Paid social is the sponsored content, i.e. paid ads. They take the form of sponsored posts on Facebook and promoted tweets on Twitter etc. They allow a wider reach by reaching out to people who don’t follow you but searched for similar products or services. Therefore, they help you target specific audiences, relevant to your business. Through paid advertising, you can target relevant audience, an option you do not get through organic media advertising.
Paid social media advertising is the most effective way of ensuring a strong brand presence on the web. It enables you to gain better engagement rates and consumer response.
What is organic social media marketing?
The object of organic social media marketing like paid advertising is communicating with consumers and prospects through social media sites like Facebook, Twitter, Instagram, YouTube, etc. using social media marketing tools like Buffer. However, organic marketing limits your access to potential consumers.
Having a profile on social media sites help in promoting your business through strategic content. You can engage with your followers and respond to their comments and feedback directly. The key is to be active on social media. You can also time your posts together to go live at a time where maximum are engaged.
Paid and organic marketing should ideally go hand in hand. Investment in both yields effective results.
NVD is a social media marketing company that caters to all your digital marketing needs. Contact us today to manage your brand presence online.