What is a Conversion Funnel?
A conversion funnel is basically a path that the visitor of a website follows just before making a purchase. This could include banners or online search to browsing through the website and finally converting into a customer. Well, a typical funnel comprises of adding items to online shopping cart, registering contact details and lastly making a payment through a secured gateway.
Most of the people associate conversion funnels only by tricking viewers to buy a product faster or forcing them to make a decision. Rather, a conversion funnel is to help you so that you can guide your visitors towards the solutions to their problems. And ultimately, if you will become the problem solver of your visitor, then they will sooner become your customers!
How does it work?
So, as cleared above, a conversion funnel is a method that converts a lead into a real customer and this method applies to each and every business. No matter you have a car detailing company situated in the US or digital marketing agency in India, the process for making conversion rates follows the same steps for every business.
Thus, it’s an overall process that a customer follows to purchase a product. Eventually, if your company website stands out on the client’s expectations, then there is more chance that he/she is much more likely to move ahead and make his/her way down the funnel. It might happen that something could distract or induces negativity in the client’s mind, like expensive shipping charges or an attractive link to some other website. These factors could make your business funnel even worse.
What can you do to make the funnel work?
If you want your conversion funnel to work properly, you need to create your business awareness and provide a solid reason for your customers to stay. This will allow the customers to know about your company in a better way and can become a word-of-mouth for others as well. Once the customers know about your company like what you do and how you do, then invoke their interest in your products and services until they do a purchase.
How to create a conversion funnel?
• Evaluate your target audience
Before creating a funnel, firstly it’s very important to know that who is the marketing funnel for and what do you want to achieve from it? The trick is the more you narrow your target audience, the more effective your conversion funnel will be.
• Prepare your Flow Chart and Plan of action
Note that most of the audience doesn’t know who you are, so what you need to do is properly nurture and gain their trust to get the commitment. Ask yourself, what is the source of your traffic? Then, create a landing page that can easily explain your products and services in a short and crisp manner. After that, have a Call to Action that draws a 30-day free trial or taking payment.
• Build your Business Funnel
Now, you need to build your marketing funnel. Don’t forget to check out the whole funnel for any bugs or glitches.
• Launch & Track your Results
Once you have done with building the funnel, it’s very important to analyze which portions of your marketing funnel are operating better than others. Remember, always focus on a single conversion point at a time in order to implement some changes and then track your funnel again. You can also make the use of Agile CRM, a great tool for tracking of sales and marketing.