Google Analytics can tell a lot about a website. Every online marketer understands how crucial analytics are to understand the behaviour of the visitors. By closely monitoring how the users interact with a website, there can be substantial scopes for improvement. With insights from Google Analytics, one can make more informed decisions.
But it’s not always fun and games with Google Analytics as there are some limitations to it. There is limited data reporting, complex dashboard customization, and segmentation, etc. which can be a little too overwhelming. And if you are not a fan of Google Analytics, then trying effective alternatives would certainly interest you.
This blog revolves around some of the very popular Google analytics alternatives – both free and paid. Without further ado, let us dive deep and discover which alternatives are perfectly suited for you.
Here are the best free and paid Google Analytics alternatives for your website:
Matomo is a great alternative that offers several features similar to Google Analytics and other solutions. It protects your data and maintains customers’ privacy at the very same time. The software can be installed on your server anywhere across the globe, and you will receive absolute data ownership. You will be fully aware of where your data is stored and what exactly is happening with your data without any external influence.
It offers a customizable dashboard, A/B testing tag manager, form analytics, and several other features.
It is an effective Google Analytic alternative that shows how many visitors are online and what are they reading. The software creates a behavioural profile for every user which is one of the best features of this tool. This information can be significant for every brand. It provides an attractive web dashboard with several analytics features that help you to see what’s actually happening on your website.
Comments, blog authors, tracked categories, custom tagging, real-time stats, advanced segmentation, live chatting, advanced reporting and other interesting features come packed with Woopra.
Chartbeat is an outstanding content intelligence solution that shows data for mobile and desktop users, top pages, traffic sources, writer links, server loads, mentions and more. It offers scroll mapping and an option to see how well the visitors are connecting with the content. This is quite useful in measuring how SEO and site traffic evolves.
It provides a detailed overview of content performance, video content analysis, and editorial KPIs. Chartbeat also offers a customizable reporting tool that can help in carrying out complex analyses for the website.
Mixpanel is quite different from the traditional web analytics tools. This Google Analytics alternative tracks the interaction of users with web and mobile applications and helps in targeted communication with visitors. With this, you get the ability to build user flow tracking how the users navigate through your products and the website. You can also compare the paid vs. free users to know where the drop-offs in the funnel are taking place.
Mixpanel allows you intuitive segmentation that helps you in uncovering valuable insights. It provides customizable dashboard options, works for microtransactions, and in-app purchases.
It is an advanced web analytics tool that helps in tracking and analyzing website traffic. It also helps in creating effective conversion funnels, advertising campaigns and landing pages. It comes with a multi-step traffic quality measurement which includes user behaviour analysis, advanced botnet analysis, tracking technology, accounting algorithm, etc. to detect traffic in real-time.
Finteza helps in creating detailed e-commerce reports. It also helps in finding new interaction patterns that eventually boost revenue. Time spent on a page, bounce rates, traffic from a particular source, devices and software used, conversions, social data and demographics are all provided by Finteza.
This is undoubtedly one of the greatest Google Analytics alternatives that help in recording users on the website and mobile apps. This tool allows you to create funnels from any event and analyse how successful you are in moving people towards taking an action on your website.
Smartlook offers a customizable dashboard with which keeping significant data under one roof becomes easier. The tool has a lot of integrations from Mixpanel, Zendesk, Google Analytics, Slack, etc.
Mention is an incredible media monitoring tool that tells you where and when your brand is mentioned online. Sentiment analysis also shows the negative and positive mentions of your brand. It helps in giving you a comprehensive analysis of your market.
The tool offers you insightful data such as your reach and shares. With that, it also offers an influencer dashboard which helps in figuring out top people talking about your business. Google Analytics is an incredible tool but the Google Analytics alternatives mentioned here provide way more features and options than Google Analytics. Find an analytics tool that serves your needs the best. Figure out what your brand needs the most and invest in wise tools, especially when you are going to use Paid tools.
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