Of all the digital marketing channels at our disposal, nothing leaves a business owner scratching their head quite like SEO, i.e. Search Engine Optimization.
It is not easy to build a high-performing website for your business and get high rankings on all search engines. Winning the SEO game is not just limited to enabling the search engines to find your pages. It is also about ranking them higher on the search engine results page (SERPs).
Taking the right steps can help you optimize your website to improve your performance on the SERPs, but this optimization requires continual testing and maintenance.
When you know what can boost your position in search results and what pushes you down in the rankings- it gets easy to design and update the website for SEO. The best part about SEO planning is what works for SEO also aligns with extending a positive User Experience (UX) for the visitors of a website. So, SEO friendly changes equal a better website for people a business wants to engage with.
Following the SEO checklist can help drive organic traffic and boost your website’s performance on search engines like Google. E-commerce stores, local businesses, affiliate sites- a checklist for SEO works for anything.
Here’s the best SEO checklist you can use to rank your website higher on Google. Each item on this checklist must be done periodically, and each time you publish a new page.
Let’s get to it.
1. Set up Google Search Console
Google Search Console is a free tool a brand can use for tracking their site’s organic search performance. Here are a few things you can do with the search console-
- See keywords you can use for your page to rank.
- Check each keyword’s ranking positions.
- Find errors in your website.
- Submit sitemaps.
2. Google Analytics
Google Analytics is another important component of this SEO checklist. It is a free tool that lets a business know how many people are visiting their site, where they are coming from, and how they are interacting with it.
You may also note that it’s worth linking Google Search Console with Google Analytics to see search Console data in Analytics.
3. Create and Submit A Sitemap
A sitemap tells search engines like Google where to find important content on your site. This helps in easily crawling and indexing your pages.
4. Create a robots.txt. File
Robots.txt File is a plain text file that tells a search engine where it can and can’t go to your site. It is always a good idea to have a robots.txt file. However, it’s a must when you need to prevent search engines from crawling pages or certain sections on your website.
In case you wish to check whether you have a robots.txt file or not, you can go to yourdomain.com/robots.txt. If you see a plain file, you are good to go. If you see anything else, search “robot.txt generator” on Google and create one.
5. Plan Your Website Structure (Only for New Sites)
Planning your website’s structure is a crucial part of the SEO checklist. You need to create a logical site structure to ease search engines and visitors in navigating your website.
To do this, you can sketch a mind-map of the same. Make sure each branch on the map provides an internal link to allow search engines and visitors to navigate your pages.
6. Use HTTPS
Are you using HTTPS for your website? If not, it’s time to make the switch.
Apart from boosting potential ranking, HTTPS protects visitors’ data. This becomes important if you have any contact forms on your website. If your site asks for passwords or payment information, then using HTTPS is not just important, it’s an absolute must.
7. Make Your Site Mobile-Friendly
Any SEO Checklist is incomplete without a pointer emphasizing the importance of a mobile-friendly website. As most searches take place on mobile devices, having a mobile-friendly website is more important than ever. Use Google’s Mobile-Friendly Test Tool to check whether your website needs the work to be done.
8. Increase Your Page Speed
Another ranking factor you should focus on is page speed. It’s frustrating to click on a search result and wait for it to load. This is why the probability of a bounce increases as the speed of a page decreases. PageSpeed Insights and Gtmetrix can be used to check how fast a site loads.
9. Curate Compelling Title tags and Meta descriptions
Just like URLs, title tags and meta descriptions show up in Google’s search results and help users understand what a page is about. However, unlike title tags, meta descriptions only show about ⅓ of the time on SERPs. It is essential to create compelling tags and descriptions that make people want to click and visit your site.
Common Advice: Include your target keyword in title tags and meta descriptions. Do not forget to limit title tags to 60 characters and meta descriptions to 155-160 characters.
SEO is an ongoing procedure, and it would be quite difficult to cover everything important in one checklist. Having said that, if you tackle this best SEO checklist’s components above, you will go well on your way to higher rankings. You’ll probably even stay ahead of the curve. Well, that’s all that matters.
Want more ideas to rank higher on the rankings’ ladder? Get connected with New Vision Digital.
New Vision Digital: Your Powerhouse for Digital Marketing Solutions.
New Vision Digital is a digital marketing agency that will assist you in reaching your potential position in the SERPs. We make use of various techniques and strategies to help you rank higher and boost your performance. As the best digital marketing agency in Noida, we assure you to drive your ideas with our skills in the direction of your success. Call now or visit our website to know more about what we offer.
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