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Busting Myths associated with Mobile-First Indexing

Mobile-First Indexing

Ever since the onset of Google’s experiment with mobile-first indexing in the year 2016, there has been free flow of tons of information. Google offered bits and pieces of information and latest updates related to the best practices and how to prepare well. The changelog offered by Google in regard with Mobile first indexing can be better understood here:

  • Nov 2016 – Initial attempts at experimenting with making the index mobile-first.
  • Dec 2017 – Evaluation of sites on bases of their readiness and rolling out the mobile-first indexing for sites that appear to be ready for work.
  • March 2018 – Broadening the horizon of mobile-first indexing.
  • December 2018 – Site owner is notified through the search control that a shift is being made into mobile-first indexing.
  • May 2019 – Mobile-first indexing enabled by default for all the new websites.

The updations have become a part of Google’s algorithm. There is something new in store every time. Knowing and understanding all that we already know about Mobile-first indexing, here are some of the common troubles linked with Mobile-first indexing:

  • Mobile Crawling Issues – When Google crawls with Googlebot, chances are that things can go wrong. For an instance, your request might be treated differently on the server based on the user agent. There might be other things that can go wrong when you make a request to the mobile pages. In case, anything goes wrong there will be no information that Google can retrieve from the page. This means Google won’t be intimated to show the pages in the search result due to lack of signal.
  • Page content issues – Content issue also pose as a trouble. This is usually the case when the website has a separate mobile version which serves different content apart from the desktop version. In such a case, Google fails to receive enough information and is unable to determine the relevance of the page. This can definitely affect the site ranking in the search result. Site owners can run into major troubles with as simple as ‘See More’ button in the mobile version of the content. This must be avoided at all costs, since the Googlebot doesn’t interact with page elements, so whatever is visible would be the only text that is crawlable. Structured data that is similar to the content on the website version is a definite winner.

Knowing the shortcomings of mobile-first indexing, it is important that you are aware of ways to avoid these issues. Here are some possible things to check which will help ensure that Google doesn’t run into issues when it crawls mobile pages:

  • “Disallow” in robots.txt blocks the Googlebot from crawling, be sure to change the setting.
  • Noindex meta tags must not be used.
  • Allow Googlebot to crawl mobile CSS.
  • Allow Googlebot to crawl internal links.
  • Site owner must also check the crawl capacity of the server. It is possible that a server might fail at handling mobile crawls as effectively as desktop crawls.

Search Engine Optimization, dynamic website, along with adept Social media marketing are the best ways to make a name for your brand. If you are a budding entrepreneur looking for ways to enhance your brand or are a professional with years of experience, finding ways to make a fresh and new brand image for your already existing company, New Vision Digital, a Digital Marketing agency in Delhi NCR, can help you in this journey. Contact us, to know more about our services.

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