Category Archives: CONTENT MARKETING

Future Of Content Marketing

Posted by Sheena Kaul

December 8, 2018

CONTENT MARKETING

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The marketing buzz phrase, “content is the king”, holds true in modern times, with the competitive marketing strategies.

What is the first thing you notice on a website? Of course, its content, as it provides an insight into the company’s work and services. Content is the heart of any business as well as marketing. Content is indeed the most efficient and preferred way to make a connection with your audience. If you wish to earn a brand name or carry out a campaign you need to rely on the content.

Let’s not confuse content creation with content marketing. Content creation is inclusive of penning down the content whereas Content marketing encompasses the broader aspect of it, which is marketing of the created content, which essentially means using your content to enhance the brand value of your business. Content marketing strategy addresses development, distribution and consistently sharing the relevant and valuable content to lure and keep the customers glued on to your brand.

To reach out to the targeted audience through your content, you need to have a due diligent team of experts aiding the back-end process. A thorough analysis is a prerequisite for smooth execution of the process.

Longer and Evergreen content – It has been proved that the length of content has a great impact on the ranking and conversion rate of your website. Incorporating content that is longer than usual but also has the capability to keep the visitor interested. Web bogs, yearly eBooks are a great way to market your content as these can be easily shared on social media platforms as well.
Video Marketing – The dynamics of video, has made it the most adaptable content type. Video encapsulates all variants of it, reactive video, interactive video, mass participation, and live video. The video alone would not help you, you need to have the right kind of video for your brand to yield expected results. Video marketing is expected as the future of content marketing, since people prefer sitting back and watching an introductory video, rather than reading.
Multimedia marketing – Mere words don’t make up great content. Videos, audios, and webinar are all some of the best ways to spread out the word and share your content.
Virtual world takeover – A relatively new marketing technique that is gaining popularity is immersive content. This fresh and impressive approach envelops virtual and mixed visual content. This aids the users to traverse a realm outside their own. Virtual reality permits users to explore the diversity that it has in store to offer.

Content Marketing was started to aid SEO practices. Content marketing is an inbound marketing channel where you curate your content, not the bots, but for people. Intelligent and strategic content marketing helps in the following way:

You will rank better in search result pages, with high-quality content.
If you share a content that reaches out to the audience, chances are they will convert into revenue generating leads.
Content Marketing helps improve SEO.
Business credibility is increased and you earn yourself some loyal customers.

An effective content marketing strategy with thoughtful placement of keywords in the content, will help in page indexing and hence improve business visibility. New Vision Digital is an online advertising agency in Delhi/ NCR which aims at providing tailored digital marketing solutions for your brand.

Indian Brands Who Have Mastered The Art Of Content Marketing

Posted by Esha Goyal

January 16, 2018

CONTENT MARKETING

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A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right.

Indian Brands Who Have Mastered The Art Of Content Marketing

Here is a list of Indian brands that successfully ran their content marketing campaigns and garnered love and attention from their audience:

• ZOMATO

Their catchy ads leave you with a smile. “oonchi hai building? Lift teri band hai? We’ll still deliver in time”. This billboard leaves us amused with its creativity. They used a trending song and successfully turned it into a memorable ad. They know their audience well and know how to use comedy to appeal to their customers. Another superb example of their ‘funniness’ is, “I’m great in bed” says breakfast!

• AMUL

“Utterly butterly delicious…Amul” leaves us all nostalgic. They have mastered the art of content marketing with their creative ads that play on puns. They address trending news through their caricatures. The Amul girl has become one of the most famous faces as a mascot, easily recognisable anywhere.

• FLIPKART

There is something really engaging about kids dressed up as adults. Flipkart provides a dose of amusement with their funny and cute ads. They have a unique style which makes their ad campaigns a successful one.

• VOGUE

The face of fashion and lifestyle, vogue, has mastered the art of producing good content. They address social issues pertaining to women with their #VogueEmpower. They have campaigned against violence against women through their videos and touched hearts all over the country. They feature Bollywood celebrities in their videos like Madhuri Dixit, to create buzz.

• OREO

Oreo entered the market only to be faced with severe competition from other biscuit brands. The fact that it has become one of the top selling biscuit brands in India proves the efficiency of its content marketing. Their ads were creative, cute and appealing to children and adults. They featured Bollywood stud, Ranbir Kapoor in their ads and taught us all the right way to eat their biscuits.

One thing common about these brands, is their understanding of the mantra “content is king”. Creativity is subjective and thus, it can be seen in different shades, appealing to different emotions in the various ads of the above mentioned brands. A well-structured content can take your business a long way, garnering loyalty from customers.

New Vision Digital is a digital marketing agency for startups. We are your ultimate stop for all digital marketing solutions. Our team of experts work tenaciously to put your company on the map. Contact us today for an expert guidance through the world of digital marketing.

Quick Tips About Content Marketing

Posted by Shreeya Upadhyay

June 3, 2017

CONTENT MARKETING, Digital Marketing

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“Our job is not to create content. Our job is to change the world of the people who consume it. – Andrea Fryrear”

Content Marketing is a type of promotion targeted on making, distributing and dispersing content for a focused on the group of onlookers online. It is regularly utilised by organizations with a specific end goal to:

Pull in consideration and produce leads
Grow their client base
Produce or Increase online deals
Increment mark mindfulness or validity
Draw in an online group of clients

TIPS ON CONTENT MARKETING

Always have a plan for building your audience. Use time-saving content marketing tools that work to help you organically grow your following.
Don’t create single write-up of content. Create series of write-ups to drive repeat traffic. A great example of this is Neil Patel’s $100,000 challenge series.
Use social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. Rs.135 boost on Facebook can go a long way.
Create a strategy for content promotion. Make a list for each post that lists all of the social channels and applications you can use for promotion of your content.
Pay attention to your analytics so you can keep a check on the most popular topics and contents that are driving traffic to your site. Do a lot of analysis and deduct the dead weight from your strategy of content promotion.

Content marketing is not an easy task and mostly it is preferable to delegate it to a good digital marketing agency, for Delhi-NCR, you can rely on New Vision Digital and they’ll get it all sorted for you. Hurry Up!

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