Category Archives: Digital Marketing

Your Guide To Digital Marketing Through Quora

Building brand’s identity is an important task for any business to flourish. There are numerous tools and techniques that exist to make marketing accessible. Despite the availability of tools and techniques, building an audience base, creating and distributing relevant content marks as the most important task of marketing. If you don’t publicize your work or the services you offer how could you possibly attract target audience. Quora has emerged as a medium to aid and progress conversion rates.

 

What is Quora?

The first question that strikes is what exactly is Quora? It is an emerging Question and answer platform where an individual has the liberty to ask any question. It can be of any genre from entertainment to technology all kinds of questions are welcome. Any person can type in their answer. The community then votes on the most closely related answer and the one that is most helpful amongst the pool of answers received for a question. This platform is more or less like the LinkedIn’s publishing platform, where you can search in specific questions or topics.

How is Quora a smart place for marketers?

Quora has nearly 775,000 people accessing it in U.S. alone. This signifies that there exist a number of knowledge seekers who are in look out for people to answer their queries. For marketers, the platform is helpful as people can use it to build expertise and authority on the chosen topic. It can be a platform where in you can learn from others, they may be customers, users, or industry experts. You can understand what the audience wishes to know about your genre of work, this includes understanding the psychology that revolves with an industry.

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How can you raise brand awareness on Quora?

Brand awareness helps people connect with your work better. Here is a guide that will help you with making a mark for your brand on Quora-

  • Entice the target audience – Quora makes it fairly simple to find the interested audience. For instance, Digital marketing is your keyword, search for it in the top bar of Quora. You will be presented a drop down of people who have both asked and answered the questions.Hence, finding the relevant audience starts with typing in related keywords in the search bar.
  • Gaining an insight on the customers’ expectations – After you have punched in the keyword, you have your users, queries and the answers presented to you. Now all you have to do is understand what the user wishes to say. The query made by a user is the problem they are facing, hopefully your brand becomes the solution for it. But, bragging about your products and brands won’t fetch you desired results. You need to be careful when catering the queries. Start by simply answering the query, understanding the problem bothering and suggesting befitting solution. Just gather the right information and step into the next step.
  • Give weightage to the best possible resource – For instance, a person enquires about ‘what is digital marketing?’ what do you do in such a case? A mere definition won’t solve the purpose, and bragging about your product that will explain digital marketing would just put off the relevant audience. So what is the option in hand? A comprehensive guide on the topic in form of an eBook or blog that states the answer is the best possible way makes up for the best resource.
  • Influencer connections on Quora – You will find some of the famous influencers on Quora, you can connect with some of the famous marketing heroes and gain their trust and credibility. The influencer connection can be fruitful for your brand in the long run.

 

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Ways to Generate Quora Traffic

  • Brand Awareness makes the difference – After raising awareness for your brand, you have to learn how to drive in traffic. Answering the right questions that have been asked recently, would be the first step to generating the right traffic. You don’t want to entertain a question that was asked years ago. To dodge such mistakes here are simple rules to follow-
  • Choose a befitting topic.
  • Look for the recently-posted question.
  • Find queries with high up-votes volume.
  • Be on a constant lookout for new and relevant questions.
  • Relevant Content – Writing content that is better than the peers also helps stand out on Quora. This involves, giving a catchy heading, involving some info graphics, real life experience, inspirational quotes, and influencer facts. You don’t need to hold a degree in the subject matter, all you need is an understanding of your brand and how to intelligently pass it on to the audience.
  • Strategically promote on Quora – Optimize your Quora brand profile. Don’t sell anything unnecessary only share products when asked in query. Provide the option of customer support, this will build your credibility with the audience.

This comprehensive guide on Digital Marketing through Quora, ensures you gain an understanding on the Quora functionality. Contact Us to grow your business. We are one of the best digital marketing agency in Noida and Delhi NCR.

Digital Marketing Trends To Look Out For In 2019

With the advent of 2019, the world of digital marketing inclusive of PPC, Social Media, Content Marketing, and much more has also witnessed a dramatic shift. The time has arisen, when the world has seen a shift from dismissing artificial intelligence and visual search to now embracing these two techniques. The Digital Marketing trends have greatly witnessed a shift, here are some of the major digital marketing trend in 2019:
Artificial Intelligence – AI has taken over the world. The perks of working on AI is that it can analyze the consumer behaviour and patterns, these are all done using the data from different social media platforms. This research helps the business learn and understand the thinking and approach of customers better. The Facebook messenger bots are one such example that helps you automate and optimize customer service.

AI(Artificial intelligence) concept.

 

 

Automated Advertising – This programmatic advertising utilizes AI to target a specific group of interested audience. For instance, Real-time bidding and auctions are a type of ad that is programmed. The automation is efficient, faster and yields to higher conversion. This utilization of technology has caught up boom in recent times.
Chatbots – An important part of Digital Marketing in 2019 is the AI-based technology that utilizes instant messaging to strike a conversation in the real-time. This automated technology is called chatbots, which essentially narrows down to chatting robots. You might have come across Uber chatbots, it is utilized to communicate with the customers. The chatbots make the interface look more user-friendly.
Personalization – personalizing market essentially means personalized content, emails, products, and much more. The availability of purchase history links clicked, and custom content makes it easier for businesses to relate better with the audience and understand every aspect better. Personalization means maximizing enjoyment and downsizing the search time.
Video Marketing – Video marketing has emerged as a lucrative option since people tend to retain visual content better than readable content. To witness an upscale in the engagement of your social media post, you can resort to video marketing. YouTube and other videos make it to the SERPs, hence video SEO has gained a lot of popularity. Video marketing has an interactive experience that makes it easier for the audience to connect with you better.
Influencer Marketing – It is kind of a word-of-mouth marketing strategy that utilizes a famous celebrity face or someone with an overwhelming following on social media. What this essentially does is, your brand gets a known face to do subtle marketing for you, and instead of paying different mediums you reach out to the influencer to spread the word for you. It is an inevitable fact that people feel comfortable in human interaction when a person endorses your product on their social media platform this brings in more credibility to your brand than even a celebrity doing a TV ad campaign.

 

 

Influencer Marketing
Visual Search – A new level of user experience is achieved with visual search. The users have the liberty to upload an image and go about searching for the results which incorporate that image. One such successful platform is Pinterest, the new feature that Pinterest introduced is Lens, it is a visual search tool that makes it easy for the user to search for an item and look for lucrative options to buy it online, view pin boards and track that item down.
Micro-Moments – In this competitive world, people are quick in making judgments. People quickly decide whether or not they are up for buying something or not.
Voice Search and Smart speakers – Hey Siri, and Alexa are some of the new age search options that function on voice control mechanism. So, you can unlock your phone, give commands to it and much more with just your voice. The artificial technology is taking the world by a storm.
Social Media Stories – Social media popularity is important for marketers, it is important and helps the audience connect with the prospective clients better. The social media has emerged as a platform that helps people connect better with the audience. When you are active on social media the prospective customers feel more connected to you.
These are some of the trending and latest trends that are making it big into the digital marketing world. If you are someone looking for a Digital Marketing agency in Delhi NCR region, then trust New Vision Digital to provide you customized and personalized digital marketing experience, exclusively catering to your particular expectations and needs from a digital marketing firm.

How To Budget Your Digital Marketing Strategy ?

Budget Your Digital Marketing Strategy

 

Digital Marketing strategy involves strategizing and allocating budgets. Budgets matter for many reasons. It is required to define set measurable objectives for justifying investments to the stakeholders. Resource allocation is a must so as to prioritize those strategies, channels, and tactics that are lucrative for the business. Over-allocate to the wrong medium and you may end up losing your money. Under-allocate and miss out on some valuable opportunities.  Hence, it is imperative that the budgeting strategy is flexible so that all the new tests can be deployed. Having a strict budget bars your way from instantly profitable investments.

Here are a few tips to help you budget the digital marketing strategy:

  • Clarity of thoughts: The initial step to any strategy is picking a direction and setting a specific goal that needs to be the main focus. For instance, decide what your motive is, whether you wish to enhance your brand awareness? Do you wish to increase your base of customers? These are some of the questions you might want to introspect on before setting a marketing budget. The budget should be decided for a fixed amount of time, setting goals will help you focus on the important things more.
  • Analysis is the key: Analyzing, how much and on what strategies you spent last year? Which amongst them were successful the most? From measuring leads generated, email subscribers to calculating retweets, analysis encompasses it all. At any stage during the marketing lifecycle, a brief detailed analysis needs to be constructed to check if there is something that worked well in the past and has the potential to work in the present scenario as well.
  • Rigorous market research: While you shouldn’t imitate others, you should be aware of what is flourishing in the industry and what is being used and incorporated by competitors. Depending on the strategy decide where you stand in the market, what will be the consequence if something suddenly goes wrong? Don’t just learn from the profits your competitors are making but also learn from their shortcomings. Make sure you don’t commit the same mistake.
  • Calculation: Once you are done with goal setting, analyzing and researching, it’s time to cater the numbers. Use specialized budget calculators that are specially designed for the purpose. The budget is primarily divided into 4 areas: SEO, SMO, PPC and content marketing. Along with these, brand reputation, website development, and conversion optimization also need to be catered.
  • Make an impact – Deciding the amount that needs to be spent is a good start. To make a good impact, few key points need to be considered. Consistency tops the list of essentials, this includes, having the same core message over different mediums. Investing right comes second on the list, inclusive of hiring a full-time web designer, adept social media team, expert professionals to handle search engine optimization.

 

Digital marketing is becoming prominent each year, more and more people are looking for digital marketing experts to help their business grow. New Vision Digital, a digital marketing agency in Delhi can be your wise partner in calculating and strategizing your budget and providing you service decided finances.

Role Of Automation In Digital Marketing

Automation In Digital Marketing

 

Just as the field of Digital Marketing is ever so evolving, so is the field of automation. Automation is finding its place in every sphere and spectrum of life.  Every facet of the digital world is now dominated by automated technology. Digital Marketing automation can be of varied forms, Paid campaigning, email, and social media marketing. One might be perplexed by the range of features and technologies that awaits.

The implementation of automation in the Digital Marketing spectrum is greatly influencing jobs. Robots and AI are taking over different aspects of marketing. The tools and techniques available online are replacing man with software. Here’s how automation is taking over jobs in the digital marketing field-

  • Content Creation – AI is taking over content creation, curation and proofreading tasks. The automated content generation tools help curate articles and blogs on the topic of your choice.
  • Email – Email campaigns are handled by automated tools, they may be large scale or small scale campaigns. These tools aim at guiding the targeted and potential customers in the right direction.
  • Automated Advertising – The data collection, analytics and targeting are all empowered by AI tools. You still require manpower to write, design and monitor ads. This kind of job does have the power to replace jobs in the near future.

 

The end goal of any marketing strategy is to induce more business for the company which in turn yields revenue. To accomplish this essential task, it is imperative that you bring in more and more traffic through your website. Once the traffic is flowing in, you need to find the correct way to turn this traffic into profitable leads and finally turn them into customers. The automation part comes into play only at the final step, which is the conversion step.

Marketers are greatly at ease with the help of automation in the field of digital marketing, here’s how:

  • It helps generate leads, by converting targeted audience into loyal clients.
  • Lead nurturing and keeping them indulged is also aided by automation.
  • Marketing ROI is measured better with the help of automation.
  • Customers stay with the business for long term, this is also confirmed by marketing automation.

 

The choice of a correct digital marketing automation platform carefully blended with smart process alignment, and effectively nurturing the business needs, makes it possible to complete the puzzle. Here are some of the tools that businesses can incorporate to ease streamline their marketing functions:

  • Customer.io to send out mails– This tool makes sending out personalized messages easy. It also helps track conversions take into account the new customers joined, and measure the growth based on the subscriptions.
  • HubSpot for everything – This inbound marketing tool is the pioneer that aids converting outbound traffic into inbound leads. From marketing sales, to streamlining the customer relationship management, the tool has a stack of products.
  • AdRoll to manage ad campaigns – it comes with a 2-week free trial. The key features include clear analytics, transparent segmentation, proper budgeting and customized targeting.

There are a few amongst the plenty of other tools available to automate the process of digital marketing. There are digital marketing companies that customizes a digital strategy to help grow your business. New Vision Digital is a leading Facebook advertising company in Delhi that strategically aids business growth using the right techniques and tools.

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

If you are new to the digital realm then you might be confused with the Google analytics report.Let’s take a brief guide through bounce rate and everything about it that one should be aware of. Bounce rate is essentially a report that consists of the percentage of visitors to your website and represents how many people land on your website and left without clicking on other tabs. Many of you get confused with Bounce and Exit which is common.Well, an Exit is when someone leaves a specific page but Bounce is when a person visits your website and then leaves immediately. Let’s understand this in the simplest way if 50 people land on your website but only 25% of them clicks on others pages on your site and rest just leave. Thus, 75% is your bounce rate and 25% is your exit rate.

If you are experiencing high bounce rate then the following factors will help the bloggers in figuring out where they are making a mistake:

– Website takes time in loading:

Those heavy web pages take more than 5-6 seconds to load and that’s where you lose your visitors as people are not so patient. It will benefit you if you keep your website light and decent so that your visitors will stay and read your informative content.

– Avoid a single page site:

This might seem odd but a single page site can be unhealthy for your business as firstly, when you put all the information, photos, and videos on one page it will take a lot of time to load and secondly, It will leave an impact on your SEO ranking as you won’t be able to embody blogs and content in a single page.

– Demode website design:

Believe it or not, but outdated design can really leave a bad impression on your visitors making them think that your company is not up-to-date and they close your website right away. Thus, it is important for you to design a stylish yet decent looking template and website.

– Avoid writing lousy headlines:

It is very important for you to write an eye-grabbing headline and also make sure that your body content is connected to the title otherwise it will just misguide your readers and it will impact your credibility as well as the bounce rate.

– Build a satisfactory interlink structure:

When you post blogs on your website it is beneficiary for you to add internal links in your blog as there might be some other blog on your web page that is relevant to your blog. Also, make sure that your content is relatable and readable as you wouldn’t want your readers to miss any of your blogs.

Reports of Google analytics are misunderstood often and thus, blending your strategic thoughts and technical execution will enable you to understand your website’s performance. Once you comprehend bounce rate in Google analytics, you can improvise your website as per the reports to control the bounce rate. There are various companies that help you with dealing such digital dilemma and advice you with the best solutions. At New Vision Digital you can avail excellent digital marketing services in order to see growth in your sales and business charts. There is a lot more for you at our station to improve your business.

All About Conversion Funnel And Your Business Profits

All About Conversion Funnel And Your Business Profits

What is a Conversion Funnel?

A conversion funnel is basically a path that the visitor of a website follows just before making a purchase. This could include banners or online search to browsing through the website and finally converting into a customer. Well, a typical funnel comprises of adding items to online shopping cart, registering contact details and lastly making a payment through a secured gateway.

Most of the people associate conversion funnels only by tricking viewers to buy a product faster or forcing them to make a decision. Rather, a conversion funnel is to help you so that you can guide your visitors towards the solutions to their problems. And ultimately, if you will become the problem solver of your visitor, then they will sooner become your customers!

How does it work?

So, as cleared above, a conversion funnel is a method that converts a lead into a real customer and this method applies to each and every business. No matter you have a car detailing company situated in the US or digital marketing agency in India, the process for making conversion rates follows the same steps for every business.

Thus, it’s an overall process that a customer follows to purchase a product. Eventually, if your company website stands out on the client’s expectations, then there is more chance that he/she is much more likely to move ahead and make his/her way down the funnel. It might happen that something could distract or induces negativity in the client’s mind, like expensive shipping charges or an attractive link to some other website. These factors could make your business funnel even worse.

What can you do to make the funnel work?

If you want your conversion funnel to work properly, you need to create your business awareness and provide a solid reason for your customers to stay. This will allow the customers to know about your company in a better way and can become a word-of-mouth for others as well. Once the customers know about your company like what you do and how you do, then invoke their interest in your products and services until they do a purchase.

How to create a conversion funnel?

• Evaluate your target audience

Before creating a funnel, firstly it’s very important to know that who is the marketing funnel for and what do you want to achieve from it? The trick is the more you narrow your target audience, the more effective your conversion funnel will be.

• Prepare your Flow Chart and Plan of action

Note that most of the audience doesn’t know who you are, so what you need to do is properly nurture and gain their trust to get the commitment. Ask yourself, what is the source of your traffic? Then, create a landing page that can easily explain your products and services in a short and crisp manner. After that, have a Call to Action that draws a 30-day free trial or taking payment.

• Build your Business Funnel

Now, you need to build your marketing funnel. Don’t forget to check out the whole funnel for any bugs or glitches.

• Launch & Track your Results

Once you have done with building the funnel, it’s very important to analyze which portions of your marketing funnel are operating better than others. Remember, always focus on a single conversion point at a time in order to implement some changes and then track your funnel again. You can also make the use of Agile CRM, a great tool for tracking of sales and marketing.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/

6 Useless Digital Marketing Tactics that are Wasting Your Time

6 Useless Digital Marketing Tactics that are Wasting Your Time

Time Management is one of the most overly-romanticized topic but when it comes to making most out of it, hardly few get their strategies straight. Digital Marketing trends change at an unimaginable pace, and with all the technological advancements and new tools that come along, it really becomes hard to stick to strategies once considered the pillar points.

We now have a never ending supply of tools and resources that cater to the need of creating more efficient digital marketing strategies.

But does that have a downside?

Of course it has. It seems like every day there’s something new to learn and master. And you already have a two page to-do-list that needs more of your attention.

Solutions, anyone?

Hey! Don’t think too much! We need to save time, remember?

So here we are with the top 6 Useless Digital Marketing Tactics you need to get rid of right NOW!

1. You don’t need to be on every Social Media Channel

We get it. You don’t want to be left alone behind just because you underestimated a social media development. Businesses today want to create great social presence on every social media channel and even on new ones as they pop up. But hey! There are more than 10 major social media channels out there!

Getting your community built on even one of these major channels is a daunting task. You have to prepare your posts, queue them all up, reply to comments and personal messages and keep track of all the progress you make on the way.

If you are using way too many social media channels, you are wasting time!

Remember, the man who chases two rabbits ends up catching neither. Understand that you cannot be present everywhere at once and be effective.
It’s not about the width, it’s more about the depth. If you focus on being on way too many social media channels, you will not be able to build a large community of people who want to see your brand or business updates.

So choose few channels and focus on building a community on each of them.

2. Do you have Multiple Accounts on the same Social Channel?

Big businesses like Apple and Redbull require multiple accounts on every social media channels to cater to the need of customized content for their audience. Adding to that, these BIG businesses have multiple subsidiaries which have their own audience. That results with creation of more accounts.

But that’s easy when it comes to big businesses like Apple and Redbull.

Let’s say you want to have separate accounts for your Sales, Marketing and Customer Service.

That means 3 different account on every channel, and if there are five channels, you end up with 15 accounts! 15 social media accounts that need to be monitored, maintained and fed with regular content.

Solution?

Create a single account on your targeted channels and then make people from every department the admin of those accounts so that each can post updates related to their department.

Centralize your social media accounts because that helps in strengthening the fan following and increases your content management abilities.

3. Backlink wisely for SEO targets

For your SEO related efforts, one might do everything that it needs to get your business website on top of the search engine result pages (SERPs).
A majority of the small businesses invest in building Inbound Links to get higher traffic and conversions. But is building more number of inbound links lead to higher traffic?

Well, that used to be the case.

Tricksters used to create microsites and send traffic from them to the business website with the sole purpose of link building.

Today, the quantity of the backlinks do not matter. Search Engine like Google now gives preference to high quality backlinks. Therefore, backlinks from a websites with high on domain authority score far better than websites with low domain authority.

So think quality, not quantity.

4. Pushing out Blogs at Assembly-line Pace

According to major content marketing studies, 85% of the marketers credit their increased success to higher quality and efficiency of content creation.
The day Seth Godin came out with “Content Marketing is the only marketing left”, marketers have begun to push out blogs like anything!

But is that the way you want things to be?

Even if you are creating more and more blog posts, you are spreading your resources too thin and that results in lower content quality. And quality is key when it comes to content creation.

Google has made it clear that its goal is to get the user the search result it is looking for, building a seamless pathway between the user and the information it seeks.

Therefore, never compromise with creating lower quality content just because you have to keep up with the content-posting schedule.

5. Replying to all Social Interactions

We all need to start with our social media marketing initiatives and its certain that you won’t receive that many comments and messages on your posts. During this initiative, it’s quite logical to reply to each and every comment because you are building your community.

As your popularity grows and your community builds up, you will reach a tipping point where replying to each and every comment will just not fit your schedule.

But hey, every business is different.

While 64% marketers use social media for 6 hours or more each week, 41% of the marketers spend nearly 11 hours per week.
So if you want time to focus on bigger projects and move forward, killing time just to respond to every single comment, tweet or message is just not what we recommend.

But that doesn’t mean you don’t have to active in your community. The community that you’ve built looks up to you.

Spend time on the conversation that really needs your interference. Be where the interaction is really worthwhile.

6. Email is not the only way to connect

One thing we all need to understand is we, as marketers, ruin everything. In the early days of internet when everything was just magical for the users, the email open rate ranged from 85% to 90%. And then we stepped in. We realized that we can sell our services and products through email. Our lack of patience made us spam-bot every user and today the open rate stands at a stagnating 17%.

Therefore, let’s not totally rely on email marketing. Remarketing and retargeting when combined with social media pixels have proven to be effective. Even direct-marketing via SMS is worth migrating to.

Conclusion

In the digital marketing world, time is the most crucial currency! If you really want to be effective with your digital marketing campaigns, you have to give up wasting time on things you don’t need.

We as Digital Marketers need to be adaptive to the changes, but critical enough to understand the right allocation of resources – Time being the most important of them all.

Tips to Strengthen Online Visibility of Your Business

Tips to Strengthen Online Visibility of Your Business

Internet is one of those amazing tools that helps each business reach the widest base of audience. No matter what kind of a business you own, the moment you go digital with it, you’re automatically giving it the right medium to be ‘seen’. In a digitally-advanced era like ours, internet is thus one of the most essential tools for ensuring that businesses see the light of the day.
However, it isn’t as easy as it seems. Getting your business in the top searches and visible to a wide range of audience takes the investment of time and efforts from your end, just as the physical marketing aspect would do. Thus if you’re looking to get your business noticed by your target audience online with ease, given below are a few steps that you must keep in mind to achieve your goal.

1. Blogging

One of the most popular tools utilized by most upcoming brands, companies and personalities, is starting a blog and developing it into a successful audience magnet. A blog has the ability to showcase your expertise and skills for your audience while at the same time maintaining the mystery about the future content.

2. Search Engine Optimization

SEO is the best tool that aids businesses in increasing their digital presence. Using on-page SEO techniques along with premium quality content is known to show impressive results in getting businesses on the top search rankings. Speaking about the biggest search engine, Google, an effective SEO strategy will definitely get you on Page 1!

3. Customer Reviews

Nothing speaks positively about a brand as well as positive customer reviews. When one searches online for a brand or a product, the first thing a person searches for is online reviews from other customers. Thus it always helps to encourage customers to share their positive feedback about your service/product on offer. The customers can also be approached via social media platforms to do the same.

4. Social Media

Social media profiles enable people to build a huge fan base for their brands with the use of relevant tools like sharing and appropriate hashtags. Thus one of the most helpful tools to gain popularity on the digital medium is to keep all your social media accounts updated and in sync with the current trends on the digital field.

5. Online Press Release

Traditional Press Releases by way of print media allow one to reach only a limited base of audience. Whereas the digital medium has enhanced the process by leaps and bounds giving brands the ability to target a huge audience base across the globe. Moreover, online PRs also help building the brand’s SEO.

Building a website for your brands is one of the easiest steps when going digital but the steps that follow are the ones that need time and effort to reach an audience base. One thing to believe in when it comes to digital marketing is that sky is really the limit. Each step you take towards building your online presence and improving your digital visibility will only bring you positive results. If you’re looking to get your business on the digital map, the New Vision Digital is the place for you. NVD is one of the most premier digital marketing agency in India for all your needs to take your business higher.

Why Your Business Needs a Blog?

Why Your Business Needs a Blog?

Ask any Digital Marketing Agency in India – The best way to increase the exposure of your business website is by consistently blogging and putting out more and more content. Here in this article, we will discuss ‘Why Blogging is Absolutely Essential for your Business to Grow Online?’

Before getting onto the content, feel free to take a look at our blog post about ‘How to Nail your Targets through Digital Marketing Solutions?

Let’s get into the content!

Blogging helps you in SEO.

Blogging helps reintroduce new content to Google every single time you publish a post. So every time you publish a post you are increasing the chances of Google’s crawlers running through your new content and indexing your website’s page. Google prefers websites which regularly upload content in form of blogs. To put it in simpler words, your website can be the answer to someone’s query on a search engine. Therefore putting out more and more blog posts will immensely help you in your search engine optimization.

Want to build a great Email List?

Ask any blogger about the most reliable medium to market a blog. The answer will always be Email Marketing. But Why?

Social platforms like Facebook, Pinterest, Instagram, Google or Stumbleupon – all go through irregular algorithm changes which makes the life of anyone sharing content on these sites hard!

Email is a totally different play field because of only one reason – ‘There is no possibility of any algorithm changes to Email Marketing.’

Ask your readers to subscribe to your newsletter and blog posts through a fill-in the details form. Writing great blogs gives your readers an immense reason to sign up. Use tools like MailChimp or ConvertKit to grab these new signups and build a great email list. Give out free content like ‘Free Guides’ to attract readers to subscribe to your blogs. The money is in the list. So keep growing it.

Want to establish dominance online?

To grow online, you need to blog to establish yourself as an expert in the industry. Use your blog posts to write over topics that you think your potential customers will enjoy and gain valuable information. Use your blog to tell people what you do and at what you are an expert. When your blog posts provide value to your niche, you will be the first person/business/website they will think of when a need of an expert on a particular topic strikes.

Your content consumer might become your business customer.

You need to understand that the people reading your blogs can be your prospective customer. Therefore it is very essential to provide great value in all of your content so that the readers convert. They will read your blog and then might be interested in knowing more about you. They’ll see your products and might be interested in buying them. In this digital marketing world, you GET only when you GIVE. Bolster your content with great value and you will be fine.

Here we are at the end of the article. Blogging is a very convenient way to build a great online presence for your business website. Thus every business should gain leverage from this absolutely free method of growing online.

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