Category Archives: Digital Marketing

How To Budget Your Digital Marketing Strategy ?

Budget Your Digital Marketing Strategy

 

Digital Marketing strategy involves strategizing and allocating budgets. Budgets matter for many reasons. It is required to define set measurable objectives for justifying investments to the stakeholders. Resource allocation is a must so as to prioritize those strategies, channels, and tactics that are lucrative for the business. Over-allocate to the wrong medium and you may end up losing your money. Under-allocate and miss out on some valuable opportunities.  Hence, it is imperative that the budgeting strategy is flexible so that all the new tests can be deployed. Having a strict budget bars your way from instantly profitable investments.

Here are a few tips to help you budget the digital marketing strategy:

  • Clarity of thoughts: The initial step to any strategy is picking a direction and setting a specific goal that needs to be the main focus. For instance, decide what your motive is, whether you wish to enhance your brand awareness? Do you wish to increase your base of customers? These are some of the questions you might want to introspect on before setting a marketing budget. The budget should be decided for a fixed amount of time, setting goals will help you focus on the important things more.
  • Analysis is the key: Analyzing, how much and on what strategies you spent last year? Which amongst them were successful the most? From measuring leads generated, email subscribers to calculating retweets, analysis encompasses it all. At any stage during the marketing lifecycle, a brief detailed analysis needs to be constructed to check if there is something that worked well in the past and has the potential to work in the present scenario as well.
  • Rigorous market research: While you shouldn’t imitate others, you should be aware of what is flourishing in the industry and what is being used and incorporated by competitors. Depending on the strategy decide where you stand in the market, what will be the consequence if something suddenly goes wrong? Don’t just learn from the profits your competitors are making but also learn from their shortcomings. Make sure you don’t commit the same mistake.
  • Calculation: Once you are done with goal setting, analyzing and researching, it’s time to cater the numbers. Use specialized budget calculators that are specially designed for the purpose. The budget is primarily divided into 4 areas: SEO, SMO, PPC and content marketing. Along with these, brand reputation, website development, and conversion optimization also need to be catered.
  • Make an impact – Deciding the amount that needs to be spent is a good start. To make a good impact, few key points need to be considered. Consistency tops the list of essentials, this includes, having the same core message over different mediums. Investing right comes second on the list, inclusive of hiring a full-time web designer, adept social media team, expert professionals to handle search engine optimization.

 

Digital marketing is becoming prominent each year, more and more people are looking for digital marketing experts to help their business grow. New Vision Digital, a digital marketing agency in Delhi can be your wise partner in calculating and strategizing your budget and providing you service decided finances.

Role Of Automation In Digital Marketing

Automation In Digital Marketing

 

Just as the field of Digital Marketing is ever so evolving, so is the field of automation. Automation is finding its place in every sphere and spectrum of life.  Every facet of the digital world is now dominated by automated technology. Digital Marketing automation can be of varied forms, Paid campaigning, email, and social media marketing. One might be perplexed by the range of features and technologies that awaits.

The implementation of automation in the Digital Marketing spectrum is greatly influencing jobs. Robots and AI are taking over different aspects of marketing. The tools and techniques available online are replacing man with software. Here’s how automation is taking over jobs in the digital marketing field-

  • Content Creation – AI is taking over content creation, curation and proofreading tasks. The automated content generation tools help curate articles and blogs on the topic of your choice.
  • Email – Email campaigns are handled by automated tools, they may be large scale or small scale campaigns. These tools aim at guiding the targeted and potential customers in the right direction.
  • Automated Advertising – The data collection, analytics and targeting are all empowered by AI tools. You still require manpower to write, design and monitor ads. This kind of job does have the power to replace jobs in the near future.

 

The end goal of any marketing strategy is to induce more business for the company which in turn yields revenue. To accomplish this essential task, it is imperative that you bring in more and more traffic through your website. Once the traffic is flowing in, you need to find the correct way to turn this traffic into profitable leads and finally turn them into customers. The automation part comes into play only at the final step, which is the conversion step.

Marketers are greatly at ease with the help of automation in the field of digital marketing, here’s how:

  • It helps generate leads, by converting targeted audience into loyal clients.
  • Lead nurturing and keeping them indulged is also aided by automation.
  • Marketing ROI is measured better with the help of automation.
  • Customers stay with the business for long term, this is also confirmed by marketing automation.

 

The choice of a correct digital marketing automation platform carefully blended with smart process alignment, and effectively nurturing the business needs, makes it possible to complete the puzzle. Here are some of the tools that businesses can incorporate to ease streamline their marketing functions:

  • Customer.io to send out mails– This tool makes sending out personalized messages easy. It also helps track conversions take into account the new customers joined, and measure the growth based on the subscriptions.
  • HubSpot for everything – This inbound marketing tool is the pioneer that aids converting outbound traffic into inbound leads. From marketing sales, to streamlining the customer relationship management, the tool has a stack of products.
  • AdRoll to manage ad campaigns – it comes with a 2-week free trial. The key features include clear analytics, transparent segmentation, proper budgeting and customized targeting.

There are a few amongst the plenty of other tools available to automate the process of digital marketing. There are digital marketing companies that customizes a digital strategy to help grow your business. New Vision Digital is a leading Facebook advertising company in Delhi that strategically aids business growth using the right techniques and tools.

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

If you are new to the digital realm then you might be confused with the Google analytics report.Let’s take a brief guide through bounce rate and everything about it that one should be aware of. Bounce rate is essentially a report that consists of the percentage of visitors to your website and represents how many people land on your website and left without clicking on other tabs. Many of you get confused with Bounce and Exit which is common.Well, an Exit is when someone leaves a specific page but Bounce is when a person visits your website and then leaves immediately. Let’s understand this in the simplest way if 50 people land on your website but only 25% of them clicks on others pages on your site and rest just leave. Thus, 75% is your bounce rate and 25% is your exit rate.

If you are experiencing high bounce rate then the following factors will help the bloggers in figuring out where they are making a mistake:

– Website takes time in loading:

Those heavy web pages take more than 5-6 seconds to load and that’s where you lose your visitors as people are not so patient. It will benefit you if you keep your website light and decent so that your visitors will stay and read your informative content.

– Avoid a single page site:

This might seem odd but a single page site can be unhealthy for your business as firstly, when you put all the information, photos, and videos on one page it will take a lot of time to load and secondly, It will leave an impact on your SEO ranking as you won’t be able to embody blogs and content in a single page.

– Demode website design:

Believe it or not, but outdated design can really leave a bad impression on your visitors making them think that your company is not up-to-date and they close your website right away. Thus, it is important for you to design a stylish yet decent looking template and website.

– Avoid writing lousy headlines:

It is very important for you to write an eye-grabbing headline and also make sure that your body content is connected to the title otherwise it will just misguide your readers and it will impact your credibility as well as the bounce rate.

– Build a satisfactory interlink structure:

When you post blogs on your website it is beneficiary for you to add internal links in your blog as there might be some other blog on your web page that is relevant to your blog. Also, make sure that your content is relatable and readable as you wouldn’t want your readers to miss any of your blogs.

Reports of Google analytics are misunderstood often and thus, blending your strategic thoughts and technical execution will enable you to understand your website’s performance. Once you comprehend bounce rate in Google analytics, you can improvise your website as per the reports to control the bounce rate. There are various companies that help you with dealing such digital dilemma and advice you with the best solutions. At New Vision Digital you can avail excellent digital marketing services in order to see growth in your sales and business charts. There is a lot more for you at our station to improve your business.

All About Conversion Funnel And Your Business Profits

All About Conversion Funnel And Your Business Profits

What is a Conversion Funnel?

A conversion funnel is basically a path that the visitor of a website follows just before making a purchase. This could include banners or online search to browsing through the website and finally converting into a customer. Well, a typical funnel comprises of adding items to online shopping cart, registering contact details and lastly making a payment through a secured gateway.

Most of the people associate conversion funnels only by tricking viewers to buy a product faster or forcing them to make a decision. Rather, a conversion funnel is to help you so that you can guide your visitors towards the solutions to their problems. And ultimately, if you will become the problem solver of your visitor, then they will sooner become your customers!

How does it work?

So, as cleared above, a conversion funnel is a method that converts a lead into a real customer and this method applies to each and every business. No matter you have a car detailing company situated in the US or digital marketing agency in India, the process for making conversion rates follows the same steps for every business.

Thus, it’s an overall process that a customer follows to purchase a product. Eventually, if your company website stands out on the client’s expectations, then there is more chance that he/she is much more likely to move ahead and make his/her way down the funnel. It might happen that something could distract or induces negativity in the client’s mind, like expensive shipping charges or an attractive link to some other website. These factors could make your business funnel even worse.

What can you do to make the funnel work?

If you want your conversion funnel to work properly, you need to create your business awareness and provide a solid reason for your customers to stay. This will allow the customers to know about your company in a better way and can become a word-of-mouth for others as well. Once the customers know about your company like what you do and how you do, then invoke their interest in your products and services until they do a purchase.

How to create a conversion funnel?

• Evaluate your target audience

Before creating a funnel, firstly it’s very important to know that who is the marketing funnel for and what do you want to achieve from it? The trick is the more you narrow your target audience, the more effective your conversion funnel will be.

• Prepare your Flow Chart and Plan of action

Note that most of the audience doesn’t know who you are, so what you need to do is properly nurture and gain their trust to get the commitment. Ask yourself, what is the source of your traffic? Then, create a landing page that can easily explain your products and services in a short and crisp manner. After that, have a Call to Action that draws a 30-day free trial or taking payment.

• Build your Business Funnel

Now, you need to build your marketing funnel. Don’t forget to check out the whole funnel for any bugs or glitches.

• Launch & Track your Results

Once you have done with building the funnel, it’s very important to analyze which portions of your marketing funnel are operating better than others. Remember, always focus on a single conversion point at a time in order to implement some changes and then track your funnel again. You can also make the use of Agile CRM, a great tool for tracking of sales and marketing.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/

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