We are an expert in PHP

We are adept at Designing

We are proficient at Development

We hold expertise in Wordpress

We hold prowess in Magento

We offer superior quality SEO

We provide premium quality SMO

Category Archives: Digital Marketing

All About Conversion Funnel And Your Business Profits

All About Conversion Funnel And Your Business Profits

What is a Conversion Funnel?

A conversion funnel is basically a path that the visitor of a website follows just before making a purchase. This could include banners or online search to browsing through the website and finally converting into a customer. Well, a typical funnel comprises of adding items to online shopping cart, registering contact details and lastly making a payment through a secured gateway.

Most of the people associate conversion funnels only by tricking viewers to buy a product faster or forcing them to make a decision. Rather, a conversion funnel is to help you so that you can guide your visitors towards the solutions to their problems. And ultimately, if you will become the problem solver of your visitor, then they will sooner become your customers!

How does it work?

So, as cleared above, a conversion funnel is a method that converts a lead into a real customer and this method applies to each and every business. No matter you have a car detailing company situated in the US or digital marketing agency in India, the process for making conversion rates follows the same steps for every business.

Thus, it’s an overall process that a customer follows to purchase a product. Eventually, if your company website stands out on the client’s expectations, then there is more chance that he/she is much more likely to move ahead and make his/her way down the funnel. It might happen that something could distract or induces negativity in the client’s mind, like expensive shipping charges or an attractive link to some other website. These factors could make your business funnel even worse.

What can you do to make the funnel work?

If you want your conversion funnel to work properly, you need to create your business awareness and provide a solid reason for your customers to stay. This will allow the customers to know about your company in a better way and can become a word-of-mouth for others as well. Once the customers know about your company like what you do and how you do, then invoke their interest in your products and services until they do a purchase.

How to create a conversion funnel?

• Evaluate your target audience

Before creating a funnel, firstly it’s very important to know that who is the marketing funnel for and what do you want to achieve from it? The trick is the more you narrow your target audience, the more effective your conversion funnel will be.

• Prepare your Flow Chart and Plan of action

Note that most of the audience doesn’t know who you are, so what you need to do is properly nurture and gain their trust to get the commitment. Ask yourself, what is the source of your traffic? Then, create a landing page that can easily explain your products and services in a short and crisp manner. After that, have a Call to Action that draws a 30-day free trial or taking payment.

• Build your Business Funnel

Now, you need to build your marketing funnel. Don’t forget to check out the whole funnel for any bugs or glitches.

• Launch & Track your Results

Once you have done with building the funnel, it’s very important to analyze which portions of your marketing funnel are operating better than others. Remember, always focus on a single conversion point at a time in order to implement some changes and then track your funnel again. You can also make the use of Agile CRM, a great tool for tracking of sales and marketing.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/

6 Useless Digital Marketing Tactics that are Wasting Your Time

6 Useless Digital Marketing Tactics that are Wasting Your Time

Time Management is one of the most overly-romanticized topic but when it comes to making most out of it, hardly few get their strategies straight. Digital Marketing trends change at an unimaginable pace, and with all the technological advancements and new tools that come along, it really becomes hard to stick to strategies once considered the pillar points.

We now have a never ending supply of tools and resources that cater to the need of creating more efficient digital marketing strategies.

But does that have a downside?

Of course it has. It seems like every day there’s something new to learn and master. And you already have a two page to-do-list that needs more of your attention.

Solutions, anyone?

Hey! Don’t think too much! We need to save time, remember?

So here we are with the top 6 Useless Digital Marketing Tactics you need to get rid of right NOW!

1. You don’t need to be on every Social Media Channel

We get it. You don’t want to be left alone behind just because you underestimated a social media development. Businesses today want to create great social presence on every social media channel and even on new ones as they pop up. But hey! There are more than 10 major social media channels out there!

Getting your community built on even one of these major channels is a daunting task. You have to prepare your posts, queue them all up, reply to comments and personal messages and keep track of all the progress you make on the way.

If you are using way too many social media channels, you are wasting time!

Remember, the man who chases two rabbits ends up catching neither. Understand that you cannot be present everywhere at once and be effective.
It’s not about the width, it’s more about the depth. If you focus on being on way too many social media channels, you will not be able to build a large community of people who want to see your brand or business updates.

So choose few channels and focus on building a community on each of them.

2. Do you have Multiple Accounts on the same Social Channel?

Big businesses like Apple and Redbull require multiple accounts on every social media channels to cater to the need of customized content for their audience. Adding to that, these BIG businesses have multiple subsidiaries which have their own audience. That results with creation of more accounts.

But that’s easy when it comes to big businesses like Apple and Redbull.

Let’s say you want to have separate accounts for your Sales, Marketing and Customer Service.

That means 3 different account on every channel, and if there are five channels, you end up with 15 accounts! 15 social media accounts that need to be monitored, maintained and fed with regular content.

Solution?

Create a single account on your targeted channels and then make people from every department the admin of those accounts so that each can post updates related to their department.

Centralize your social media accounts because that helps in strengthening the fan following and increases your content management abilities.

3. Backlink wisely for SEO targets

For your SEO related efforts, one might do everything that it needs to get your business website on top of the search engine result pages (SERPs).
A majority of the small businesses invest in building Inbound Links to get higher traffic and conversions. But is building more number of inbound links lead to higher traffic?

Well, that used to be the case.

Tricksters used to create microsites and send traffic from them to the business website with the sole purpose of link building.

Today, the quantity of the backlinks do not matter. Search Engine like Google now gives preference to high quality backlinks. Therefore, backlinks from a websites with high on domain authority score far better than websites with low domain authority.

So think quality, not quantity.

4. Pushing out Blogs at Assembly-line Pace

According to major content marketing studies, 85% of the marketers credit their increased success to higher quality and efficiency of content creation.
The day Seth Godin came out with “Content Marketing is the only marketing left”, marketers have begun to push out blogs like anything!

But is that the way you want things to be?

Even if you are creating more and more blog posts, you are spreading your resources too thin and that results in lower content quality. And quality is key when it comes to content creation.

Google has made it clear that its goal is to get the user the search result it is looking for, building a seamless pathway between the user and the information it seeks.

Therefore, never compromise with creating lower quality content just because you have to keep up with the content-posting schedule.

5. Replying to all Social Interactions

We all need to start with our social media marketing initiatives and its certain that you won’t receive that many comments and messages on your posts. During this initiative, it’s quite logical to reply to each and every comment because you are building your community.

As your popularity grows and your community builds up, you will reach a tipping point where replying to each and every comment will just not fit your schedule.

But hey, every business is different.

While 64% marketers use social media for 6 hours or more each week, 41% of the marketers spend nearly 11 hours per week.
So if you want time to focus on bigger projects and move forward, killing time just to respond to every single comment, tweet or message is just not what we recommend.

But that doesn’t mean you don’t have to active in your community. The community that you’ve built looks up to you.

Spend time on the conversation that really needs your interference. Be where the interaction is really worthwhile.

6. Email is not the only way to connect

One thing we all need to understand is we, as marketers, ruin everything. In the early days of internet when everything was just magical for the users, the email open rate ranged from 85% to 90%. And then we stepped in. We realized that we can sell our services and products through email. Our lack of patience made us spam-bot every user and today the open rate stands at a stagnating 17%.

Therefore, let’s not totally rely on email marketing. Remarketing and retargeting when combined with social media pixels have proven to be effective. Even direct-marketing via SMS is worth migrating to.

Conclusion

In the digital marketing world, time is the most crucial currency! If you really want to be effective with your digital marketing campaigns, you have to give up wasting time on things you don’t need.

We as Digital Marketers need to be adaptive to the changes, but critical enough to understand the right allocation of resources – Time being the most important of them all.

Tips to Strengthen Online Visibility of Your Business

Tips to Strengthen Online Visibility of Your Business

Internet is one of those amazing tools that helps each business reach the widest base of audience. No matter what kind of a business you own, the moment you go digital with it, you’re automatically giving it the right medium to be ‘seen’. In a digitally-advanced era like ours, internet is thus one of the most essential tools for ensuring that businesses see the light of the day.
However, it isn’t as easy as it seems. Getting your business in the top searches and visible to a wide range of audience takes the investment of time and efforts from your end, just as the physical marketing aspect would do. Thus if you’re looking to get your business noticed by your target audience online with ease, given below are a few steps that you must keep in mind to achieve your goal.

1. Blogging

One of the most popular tools utilized by most upcoming brands, companies and personalities, is starting a blog and developing it into a successful audience magnet. A blog has the ability to showcase your expertise and skills for your audience while at the same time maintaining the mystery about the future content.

2. Search Engine Optimization

SEO is the best tool that aids businesses in increasing their digital presence. Using on-page SEO techniques along with premium quality content is known to show impressive results in getting businesses on the top search rankings. Speaking about the biggest search engine, Google, an effective SEO strategy will definitely get you on Page 1!

3. Customer Reviews

Nothing speaks positively about a brand as well as positive customer reviews. When one searches online for a brand or a product, the first thing a person searches for is online reviews from other customers. Thus it always helps to encourage customers to share their positive feedback about your service/product on offer. The customers can also be approached via social media platforms to do the same.

4. Social Media

Social media profiles enable people to build a huge fan base for their brands with the use of relevant tools like sharing and appropriate hashtags. Thus one of the most helpful tools to gain popularity on the digital medium is to keep all your social media accounts updated and in sync with the current trends on the digital field.

5. Online Press Release

Traditional Press Releases by way of print media allow one to reach only a limited base of audience. Whereas the digital medium has enhanced the process by leaps and bounds giving brands the ability to target a huge audience base across the globe. Moreover, online PRs also help building the brand’s SEO.

Building a website for your brands is one of the easiest steps when going digital but the steps that follow are the ones that need time and effort to reach an audience base. One thing to believe in when it comes to digital marketing is that sky is really the limit. Each step you take towards building your online presence and improving your digital visibility will only bring you positive results. If you’re looking to get your business on the digital map, the New Vision Digital is the place for you. NVD is one of the most premier digital marketing agency in India for all your needs to take your business higher.

Why Your Business Needs a Blog?

Why Your Business Needs a Blog?

Ask any Digital Marketing Agency in India – The best way to increase the exposure of your business website is by consistently blogging and putting out more and more content. Here in this article, we will discuss ‘Why Blogging is Absolutely Essential for your Business to Grow Online?’

Before getting onto the content, feel free to take a look at our blog post about ‘How to Nail your Targets through Digital Marketing Solutions?

Let’s get into the content!

Blogging helps you in SEO.

Blogging helps reintroduce new content to Google every single time you publish a post. So every time you publish a post you are increasing the chances of Google’s crawlers running through your new content and indexing your website’s page. Google prefers websites which regularly upload content in form of blogs. To put it in simpler words, your website can be the answer to someone’s query on a search engine. Therefore putting out more and more blog posts will immensely help you in your search engine optimization.

Want to build a great Email List?

Ask any blogger about the most reliable medium to market a blog. The answer will always be Email Marketing. But Why?

Social platforms like Facebook, Pinterest, Instagram, Google or Stumbleupon – all go through irregular algorithm changes which makes the life of anyone sharing content on these sites hard!

Email is a totally different play field because of only one reason – ‘There is no possibility of any algorithm changes to Email Marketing.’

Ask your readers to subscribe to your newsletter and blog posts through a fill-in the details form. Writing great blogs gives your readers an immense reason to sign up. Use tools like MailChimp or ConvertKit to grab these new signups and build a great email list. Give out free content like ‘Free Guides’ to attract readers to subscribe to your blogs. The money is in the list. So keep growing it.

Want to establish dominance online?

To grow online, you need to blog to establish yourself as an expert in the industry. Use your blog posts to write over topics that you think your potential customers will enjoy and gain valuable information. Use your blog to tell people what you do and at what you are an expert. When your blog posts provide value to your niche, you will be the first person/business/website they will think of when a need of an expert on a particular topic strikes.

Your content consumer might become your business customer.

You need to understand that the people reading your blogs can be your prospective customer. Therefore it is very essential to provide great value in all of your content so that the readers convert. They will read your blog and then might be interested in knowing more about you. They’ll see your products and might be interested in buying them. In this digital marketing world, you GET only when you GIVE. Bolster your content with great value and you will be fine.

Here we are at the end of the article. Blogging is a very convenient way to build a great online presence for your business website. Thus every business should gain leverage from this absolutely free method of growing online.

Is It

You’re Looking For ?

Whether you need a new logo, website, video, marketing campaign, or eBook created for your business, the key to making the project a success starts with having well-thought-out creative brief.

  • Dedicated Team of Experts

  • Competitive Prices

  • Always With You

  • Direct Discussion