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Category Archives: Digital Marketing

Why Your Business Needs a Blog?

Why Your Business Needs a Blog?

Ask any Digital Marketing Agency in India – The best way to increase the exposure of your business website is by consistently blogging and putting out more and more content. Here in this article, we will discuss ‘Why Blogging is Absolutely Essential for your Business to Grow Online?’

Before getting onto the content, feel free to take a look at our blog post about ‘How to Nail your Targets through Digital Marketing Solutions?

Let’s get into the content!

Blogging helps you in SEO.

Blogging helps reintroduce new content to Google every single time you publish a post. So every time you publish a post you are increasing the chances of Google’s crawlers running through your new content and indexing your website’s page. Google prefers websites which regularly upload content in form of blogs. To put it in simpler words, your website can be the answer to someone’s query on a search engine. Therefore putting out more and more blog posts will immensely help you in your search engine optimization.

Want to build a great Email List?

Ask any blogger about the most reliable medium to market a blog. The answer will always be Email Marketing. But Why?

Social platforms like Facebook, Pinterest, Instagram, Google or Stumbleupon – all go through irregular algorithm changes which makes the life of anyone sharing content on these sites hard!

Email is a totally different play field because of only one reason – ‘There is no possibility of any algorithm changes to Email Marketing.’

Ask your readers to subscribe to your newsletter and blog posts through a fill-in the details form. Writing great blogs gives your readers an immense reason to sign up. Use tools like MailChimp or ConvertKit to grab these new signups and build a great email list. Give out free content like ‘Free Guides’ to attract readers to subscribe to your blogs. The money is in the list. So keep growing it.

Want to establish dominance online?

To grow online, you need to blog to establish yourself as an expert in the industry. Use your blog posts to write over topics that you think your potential customers will enjoy and gain valuable information. Use your blog to tell people what you do and at what you are an expert. When your blog posts provide value to your niche, you will be the first person/business/website they will think of when a need of an expert on a particular topic strikes.

Your content consumer might become your business customer.

You need to understand that the people reading your blogs can be your prospective customer. Therefore it is very essential to provide great value in all of your content so that the readers convert. They will read your blog and then might be interested in knowing more about you. They’ll see your products and might be interested in buying them. In this digital marketing world, you GET only when you GIVE. Bolster your content with great value and you will be fine.

Here we are at the end of the article. Blogging is a very convenient way to build a great online presence for your business website. Thus every business should gain leverage from this absolutely free method of growing online.

Nail Your Targets with Digital Marketing Solutions

Nail Your Targets with Digital Marketing Solutions

To nail your targets with Digital Marketing Solutions, it has become highly important to realize the endless opportunities that the digital world has brought along itself. With more than 241 million Indians on Facebook, 201 million on Instagram and 23.2 million on twitter, it is obvious that the focus of attention has changed drastically from print and television to digital media. Best digital marketing companies in India live by these statistics and have helped the industry grow manifold.

We will help you get acquainted with top digital marketing strategies that you need to execute NOW! So without any further ado, let’s get started-

First, Create a Website-

Creating a website is as easy as it gets. But with the luring ease comes a daunting responsibility. Your website is the ‘real estate’ of the digital world. Everything your business does on social media or search engines needs to be redirected to your website where a user will look into your products or services and then decide to convert i.e. make the purchase or subscribe to your services.

Websites need to be made informative and user-friendly so that the any user that comes on it gets what he wants in quick time without putting much thought into the process of conversion.

Website will play the role of a hub to all your Digital Marketing Campaigns. So you need to allocate your resources accordingly.

Build an Email Marketing strategy-

Email marketing is one of the most crucial ways to educate a large audience about your product or services. A successful email marketing strategy will help you drive traffic to specific points of your website. The purpose is to educate and inform prospective buyers with new content and help you stay relevant in their minds.

Email Marketing is a great way to build credibility and establish thought leadership in your niche.

To generate and convert leads and maintain a strong relationship with the existing customers, email marketing is a must.

Focus on SEO-

More than 77% of the internet users agree to the fact that their search for a product or service starts with a Google search. SEO or Search Engine Optimization is to help your business website show up in the search results against keywords that match your niche.

If your business does not show in the search results against relevant keywords, you should highly invest on SEO measures and online advertising. Consequently, increasing your brand’s exposure.

Never underestimate Paid Ads-

In this highly competitive world, staying relevant is very important. Although you can achieve your target through organic reach, a paid promotion will help you boost your visibility in your target market. Google Adwords and display ads are very crucial to get an edge in your niche.

You can hire best digital marketing agencies in India to get that done for you if you are not an expert.

Content, Content, and more Content-

Hey! Have you heard the phrase ‘Content is King’? Well if you haven’t, this is the time to gain some digital marketing wisdom. It’s of great importance to understand that your customers are human and like every one of them, they get attracted to content that is appealing, attractive, enjoyable and informative – all at the same time.

Create more and more content that represents your brand value and vision. As Gary Vaynerchuk says, ‘Content is King, but marketing is Queen and runs the household.’ It is highly important to create content and then market it on major social channels that have major attention of your niche.

Remember it’s about providing value to your audience.

With just 36% Internet penetration in India, you need to implement these strategies NOW to get ready for the Digital Future, where almost every Indian will be on Internet searching for your product and services.

So here we are at the end of the article. We hope we brought great value to your search about how you can nail your targets through digital marketing solutions!

Digital Marketing – Where Are You Going Wrong?


We’re living in a digital age, where almost everything is now done ‘online’. The modes offline marketing or even socializing are now finding their avenues shutting down with each passing year. The days of meet and greet have now changed into ‘DMs’ and ‘news feed updates’. Therefore in such a scenario, it becomes even more relevant to shift your business process online. While of course, there is still a huge need for offline action, some of the complex tasks like marketing are finding their bases shifting to the online medium. The times of print media and television media have now been replaced to a great extent by social media.


Yes, social media! The medium that was launched to help the population of Earth remain in touch with each other for years to come, is now being used for the purpose of promoting and even establishing businesses. However, the point to be noted here is that there are still many (read: way too many) businesses and mainly startups that are sinking when it comes to digital marketing. Out of 10 startups that take the course of digital marketing, only 2 are likely to succeed. Why is it so? Why do the startups fail in digital marketing? Given below are some of the possible reasons that one may want to consider in order to fix their digital marketing strategies.

1. Too many expectation, too less time

The main trick of succeeding in digital marketing is to be consistent and steady. But what most startups are doing is relying on the so-called magical methods of making quick money. Several online sources have come up giving out what most are addressing as the sure-shot ways of successful digital marketing, which in turn is giving rise to a sense of false hope in the budding businesses.

2. Technical Vs Marketing Teams

Most workplaces often report a terrible rapport between their different teams. As a new business however, it is important for all departments to work together in tandem. A thorough marketing report of the trends, keywords, and market expectations will be much needed by the technical and digital marketing team in order for them to devise an appropriate strategy.


3. Incorrect Audience Base

What is the audience base and area that you are targeting? For digital marketing to succeed it is very important to identify the absolutely accurate target area. All digital marketing tools involve the usage of data relevant to target audience and thus the wrong identification of target base will result in an incorrect strategy.

4. Content Above All

What most businesses are failing to recognize is the importance of qualitatively best content. No matter how much budget you put in, or how many hours you invest, your product will not sell if your content is not engaging for the audience.

5. Overused Techniques

What works for one business may not necessarily work for your business too. A major reason for digital marketing failures for startups is the fact that most try to ‘Ctrl C + Ctrl V’ the tricks and techniques used by other businesses. Every business thus requires and individual and unique effort and strategy.

6. Fading investments

When a startup starts out, it works hard to get as many investors as possible to ensure that all finances are taken care of. However it often happens that while they keep inventory and other physical attributes in mind, they at times forget about the digital marketing budget. Having a well-estimated and well-planned budget is one of the essential points of having a successful digital marketing life.

digital marketing agency in India

7. Single directional methods

Digital marketing is a forever evolving area and finds itself with newer tools and techniques each day. Thus the businesses that ignore the growth of the market and stick to single tools often find themselves sinking due to staleness in business strategies.

8. Overlooking competitors

Like any other business tool, it is an absolutely essential part of digital marketing to keep track of the competitors and their digital marketing techniques. Especially for a startup company, keeping an eye out on the tricks employed by competitors often turns beneficial in generating fresh ideas.

9. Tracking failures

Every business requires an accurate tracking of all results. Whatever efforts you input, one must always keep a check on the output to be sure of the success of their strategies. A lot of startups often focus too much on doing a lot at the same time that they ignore the results and keep aiming in the air.

10. Wrong priorities

A successful business strategy demands that you set your priorities right and focus on what’s essential for your business and the current stage. In the beginning of a startup for example, lead generation is the most important aspect and not brand building.

As a startup, it often becomes tricky to succeed in a market dominated by the already established brands. However one must observe that succeeding is not an impossible task. In the recent times we have noticed the rise of new smaller brands that have reached superior heights in a short period of time. As a leading digital marketing agency in India, we at New Vision Digital, take pride in the services we offer to better your digital marketing game. Our list of successful partnerships across the globe are a testament to our superior services and professional aptitude.

Is Outsourcing Digital Marketing A Good Idea?

outsourcing digital marketing services

Digital marketing is an indispensable part of any business. However, time is a precious commodity and having to market your own brand online can take up large chunks of your time and money. A cheaper alternative is outsourcing digital marketing services. Outsourcing your digital marketing to an agency can gain you many benefits. Here are some advantages of outsourcing digital marketing services:

1. Cost effective

Outsourcing digital marketing proves to be a cheaper alternative to setting up an in-house digital marketing department. Managing a full marketing department involves time and money. You will need experts in strategy, content, design, branding, lead generation, ad campaign managers, web development and more with the right amount of experience. Outsourcing these services serves as a more hassle free option.

2. By outsourcing you can focus more on other aspects of your business

By outsourcing digital marketing, you can keep the process independent from the core of the company. With your marketing strategies being handled by an external source, you are free to focus on the core of your business.

3. Better insights

Unlike your business, a digital marketing agency’s core business is digital marketing. They are experts, who keep themselves abreast of the latest trends, technologies and industry update. Outsourcing will enable you to gain an outside insight into your business. Hiring a digital marketing agency can give you a new perspective on how to approach your marketing.

4. Assured return on investment

Hiring a digital marketing agency is an assurance that your funds will be invested properly, in the right, high yielding channels. The marketing specialist’s will focus on utilizing your funds to increase your leads and traffic. A digital marketing agency will offer an expertise on how to use the funds efficiently.

5. Lesser risk of stagnation or neglect

The digital marketing agency you hire has to constantly prove ROI by delivering results promised or face the threat of losing your business. This keeps them committed and on their toes. There is lesser room for mistakes and neglect. They’re genuinely interested in optimizing your digital marketing strategy for best results.

6. You’re working with experts

Digital marketers have experience and are connoisseurs of the digital marketing world. You are hiring industry professionals to craft proven strategies to yield higher results. What’s better than outsourcing the services of people who are experts in their fields and are fully equipped with the latest technology, skills and trends?

7. Opens you up to multiple marketing channels

Handling your digital marketing in-house might make it tough to use all the digital marketing channels available to grow your business. Outsourcing will enable you to use multiple marketing channels with ease.

The digital marketing world may overwhelm at a glance. We are here to make your journey a smooth sailing one with our tested digital marketing strategies. We at New Vision Digital, circle our marketing strategies around your requirements to get you the desired results. With an aim to be the best digital marketing company in Delhi NCR, we offer comprehensive digital marketing services.

Contact us today to form a strong footing in the digital marketing realm.

How To Increase E-Commerce Sales From Digital Marketing?

Digital marketing is the need of the hour with the majority of the world’s population being engaged in the digital world. E-commerce is the fastest emerging sector. Efficient digital marketing strategies in place can garner successful results and increase your e-commerce sales. Digital marketing entails various tool and tasks, which can be used to accomplish a variety of goals for a stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.

How To Increase E-Commerce Sales From Digital Marketing?

Digital strategies include:

SEO (Search Engine Optimization)

SEO helps your business get discovered online by optimizing your business’s online presence for search engines. The goal here is to get your business website ranking on the first page of the search results. Ranking high on the search engines is imperative with the increased competition. A good SEO strategy helps you to widen your business’s reach and target a relevant audience. An increased traffic to your website can make or break an organizations success. Invest in good SEO strategists and get effective outcomes.

SMO (Social Media Optimization)

Social media is a huge platform that engages a large number of audiences. If you correctly optimize your social media, you can hit your targeted customers with your social media campaign. SMO is a form of internet marketing where one can generate publicity through social media. Your SMO goal must be clearly set to circle your strategy around it. Whether it is awareness you need to create about the product, improve customer satisfaction or boost sales.

PPC (Pay Per Click)

PPC is a mode of online marketing where the advertisers are paying a fee each time someone clicks on their ads. It’s a way of buying visits to your site, rather than attempting to “earn” the visits organically. A well-organized PPC strategy will result in increased traffic along with higher sales. PPC ads can also be customized to location and target audience. This will enable businesses to efficiently increase their sales.

Content Marketing

A good content can entice and influence your audience, thus converting them into loyal customers. Updating your website frequently with fresh content will increase the chances of getting a higher Google ranking. However, remember “content is king”. Merely regular content updates will not secure you a high position on Google’s search engine ranking. The content on the sites must be relevant and original. Just circling the content around keywords will not yield good results. A well-structured content holds the ability to attract potential customers, leading to increased sales.

We at New Vision Digital are a close-knit group of experts who craft successful strategies around your needs. Our digital marketing agency for e-commerce will guide you through every step to make your business a successful one. NVD’s seasoned team of professionals are well equipped with the world of digital marketing.

Contact us today to stand out from your competition.

C-89c, third floor, Sector-8, Noida, Uttar Pradesh- 201301
Phone: +91 9818456688
Email: info@newvisiondigital.co

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