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Category Archives: E-Commerce Websites

Guide To Social Media For Ecommerce

Social media for ecommerce


Social Media has grown from uniting friends on Facebook to bringing all the brands and communities under one roof. Whether you are an online marketer, an entrepreneur, or a budding start up trying to book its place in this digital realm, social media is an indispensable part of the digital marketing strategy. Social media is inclusive of both target audience as well as brands and marketers. So it is profitable for the marketers to entice their perspective customers, by offering lucrative deals and showcasing their products on their social media page. The customers also have a benefit in this arrangement, they get to glance on the products while casually scrolling their feed. Social Media Marketing for E Commerce is inevitable, if earning huge profits is your business goal.

Here’s a guide with some vital social media tips to enhance your credibility and customer base and increase business revenue.

  • Post Regularly On Social Media – When you post regularly on all the different Social Media platforms, your interested audience stays glued to you. Chances are, they might visit your E commerce website and turn into revenue generating leads for your business. The biggest challenges to regular posting are the time and frequency. Different social media channels work differently, it gets difficult to copy each product image and related content to every social media platform individually. To ease out this time-consuming task, scheduling and automation tools are adopted by various businesses. Here are a few of the relevant tools:
  1. – The handiest tool that encapsulates scheduling as well as e commerce store integration is Mento. It eliminates the use of man power to copy the content and image.
  2. Hootsuite – Another popular tool that helps manage Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. Enhanced analytics and advanced scheduling are aided by it.
  3. Onlywire – This secure automation tool allows the submission of content online to over 50 social media networks, all at the same time. The auto-submit task is eased out by this tool.


  • Unique content – Engage the audience with unique content and details about your products. Customers like to know facts and interesting things related to the products they use on a daily basis. Post engaging content that markets your product in a subtle way. Segregate the social media strategy, make it a theme based one, aim to inform, educate and grow with your customer.
  • Reviews and testimonials – Provide your customers a platform to share their thoughts over the products. It is the right thing to do, as people trust the word of mouth, so when a customer praises your product the potential customer will believe in your product a little more. User reviews drive sales and engage more audience.
  • Infogarphics and Visual content – What meets the eyes, retains more. The visual content has the power to clearly describe your thought, this is why they are more engaging than regular text. Sharing high-quality images that appeal the audience and aids customer engagement are a must for social media.
  • Hashtag To Highlight – Hashtags aid better discovery on social media platforms. Hashtags must be relevant to the business or the cause that you wish to market on. These have the power to attract target audience, so posting relevant content under the hashtag is sure to be fruitful for business.


Thus, it is clear that social media must be incorporated in the digital marketing strategy to attain profit. Social Media marketing for E Commerce helps boost customer engagement, generate more traffic, and enhance conversions. New Vision Digital is a leading Digital Marketing firm that offers SMO, SEO, Website Designing, and Reputation Management services to the businesses. Trust us, to enhance the visibility of your brand.

Magento or WordPress – Which One Should You Choose for E-commerce Website?

We are living in an era of complete and absolute digitization. The advancement in technology and the rapid spread of internet is giving the much-needed boost to global commerce and economy. As a result, more and more businesses are finding themselves taking a turn towards going online and exploring the digital options available to facilitate a steady growth for their business. However, on the journey towards digitization, many brands and companies are left wondering about the right path amongst the several options available. Those who wish to set up e-commerce websites to sell their products and services often get stuck on one question – which platform should we use for our website? While there are many alternatives for the same, the two best e-commerce website building platforms available with free features are Magento and WordPress. But before you settle down on one of the two, it is essential to understand the features of both.

Being one of the most flexible tools for use, Magento is among the most efficient platforms loved and supported by the leading brands across the globe. The platform today has more than 150,000 web developers as users. WordPress on the other hand, has since years maintained its top position as the most trusted open-source Content Management System (CMS) available. However, when it comes to its usage as an e-commerce website building tool, it is a WordPress plugin called WooCommerce that gives competition to Magento. WordPress today boasts of 75 million active websites, over 23.6 billion monthly page creations, 69.5 million new posts, 409 million views and 46.8 million comments every month.

When it comes to analyzing the two platforms, one has to keep in mind that both of them come with their own special and unique features that must be considered while making the final pick. It is noteworthy here that Magento and WordPress are both free systems with multiple e-commerce functionalities, themes, features, and SEO.

digital marketing for ecommerce

Let us now look at some of the points that will help you in making your final decision on Magento Vs WordPress.

Usability and Flexibility

When it comes to comparing the ease of use of both the platforms, Magento comes across as a more complex tool due to the requirement of coding applications which is not the case in WordPress. Using Magento to set up your e-commerce website might require you to take the professional help of coders and developers. Moreover, Magento is less flexible as compared to WordPress as it is a hardcore e-commerce platform and thus does not provide any option for other features like blogging. However, it really is an excellent tool for businesses that are looking solely for an extraordinary e-commerce website.

Purpose and Function

The biggest thing that one keeps in mind while building a website is the purpose of the website. If one is looking for a heavy website for selling more than 500 physical products online, then Magento is definitely the way to go. However, if your requirement is for a blogging/informational website with digital products and services up for sale, then you can consider investing in WordPress.

Developer-Friendliness and Security

Being a complex website-developing platform, Magento comes with a built-in security feature safeguarding the website from possible cyber-attacks. However, in case one is not well-versed with software programming and coding, then a need may arise for hiring a professional. WordPress, on the other hand, is a development-friendly platform that allows literally anyone to have access to and use its tools with ease. However, one issue with WordPress is its vulnerability to cyber threats due to the use of third-party plugins.

Keeping the above-mentioned points into consideration, it becomes relatively easier to make your pick from amongst the two platforms. While both Magento and WordPress are the leading CMSs in the world, they both have their pros and cons when it comes to setting up an e-commerce website. Saying it in simpler terms, Magento is the way forward for heavy websites being set up solely for the sale of physical products while WordPress is an excellent choice for blogging/informational websites with digital products/services on sale. Once you have settled down on your favourite choice and have developed your website, the next step in the process is to market your website to get the best results and traffic. New Vision Digital in Noida, is one of the best firms for Social Media Marketing for E-Commerce websites that delivers visible results. We are waiting to help you take your business to new heights, are you?

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