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Category Archives: Google Algorithm Updates

Google Latest Update: Page Experience as a Ranking Factor for Better Web

Google Latest Update

Google has announced their latest search algorithm change. On 28th May, Google stated that an early stage of change is under process. This update is based on the assessment and ranking of web page basis the Google Page Experience. It encompasses analysis of the user engagement for a particular web page as one of the deciding factors of page rank. Internal studies and all the industry data collection shows that user prefer some sites more than the other, there are different criterias affecting this preference, bounce rate, page response time, adaptive web design, Time To Live, User Interface and many more.

 

What Is Google Page Experience?

Google explains page experience as a set of signals that are used to measure how much a user involves in the web page beyond the stated information. Based on the Google’s Core Web Vitals –

  • First Input Delay (FID) – Interactivity. Pages with FID of less than 100 milliseconds offer good user experience.
  • Cumulative Layout Shift (CLS) – Stability. Pages should maintain CLS of less than 0.1.
  • Largest Contentful Paint (LCP) – Loading performance. LCP must be within 2.5 seconds of page first load time.

Search Page Experience Graphic

These are the real world user-centered metrics that determine the overall user experience. Google Page Experience ranking is also inclusive of HTTPS, safe browsing, and other intrusive guidelines.

 

Evaluation of Page Experience

Google has laid a firm foundation of the overall assessment of website to judge the overall user experience. It is inclusive of mobile-friendliness of the page, security, page load speed, and much more. The vision is to encourage more webmasters to create pages that offer better indulgence and experience to the user. There are tools that are available to measure and report the Core Web Vitals, which are of prime importance when it comes to user experience.

An informative and user-friendly online shopping website will rank better than its non-interactive peers. The regular payment page with a few suggestions to enhance your online shopping experience helps enhance the page experience. Mobile-friendly website that incorporates all the elements of Core Web Vitals lands higher chances of ranking in the top searches of result page. Develop an easy-to-comprehend and informative website that minimizes bounce rate.

 

Accelerated Mobile Page gets discarded

Google created AMP technology in 2016, this allow web pages that instantly loaded on mobile phones to rank better. This was majorly introduced for media outlets, Google has given fairly high importance to these AMP pages and allowed only their content to appear in the top stories section.
With the page experience update, Google would no longer take AMP as a deciding factor for Top Stories in Google search. This essential factor will not be rolled out before 2021, but it is important to note that page experiencing will become the deciding factor.

 

Content Still Rules the Spotlight

Google has made it clear that the emphasis is on high-quality and relevant content. Page experience components are important and vital for better ranking, however, content remains subpar. Pages with the best overall information are sure to rank better. Page experience becomes important when multiple pages post similar content relevant to their niche.

 

Optimization Tips Helpful For Page Experience

Digital Marketing firms are actively employing these strategies to help improve the overall page experience of their client’s website.

  • Employ different measuring tools to measure accurately Core Web Vitals.
  • Mobile-friendly website optimization.
  • Safe browsing is a must for better ranking, check SSL certificate.
  • Make sure you have high-quality relevant content on your site.
  • Interstitials must not make content less accessible.

                                         

Don’t be petrified of these new ranking signals. Google rolls out updates regularly, the aim is to ensure the best and most relevant content makes it to the top ranking results in the web pages. If you are a business that is new to the world of Digital marketing, fret not, New Vision Digital, Digital Marketing Company in Noida employs the best strategy tailored to meet your business needs. Our team of experts ensure that the employed procedure is in-line with the latest updates rolled out by Google. We are your one-stop solution offering you website development, Search Engine Optimization, Social Media Optimization, and Online Reputation Management. Contact us, to know more.

 

Google BERT Update: Everything You Need To Know About Latest Update!

Google BERT Update

What is BERT?

The latest chatter in the SEO community is about the new Google algorithm update which was recently rolled out. BERT update is the recent one by Google that is sure to bring a significant impact of about 10% of the searches. Google updates like Panda and penguin were devised to improve search quality and ditch the methods that were compromising on the quality of search.
BERT stands for Bidirectional Encoder Representations from Transformers, it deals with long-tail and natural language queries. Generally, these longer tail queries are not targeted by SEO as much. It has been observed that longer tail queries send less traffic to the sites as compared to the short-tail queries. Most keyword tracking tools like Moz also tracked short-tail keywords. BERT, on the other hand, is focused on longer queries. It is a major update by Google after RankBrain that was nearly five years ago.

What to expect from the BERT update?

• BERT will impact featured snippets, it is not restricted and confined to merely English language snippets but also handle other languages equally well.

• BERT is a lot like RankBrain, it is a machine language that is focused to fetch better queries and content on a page basis the search.

• BERT is introduced to eliminate the limitation related to understanding queries. It works more like human, it understands queries more like human, and easily decodes the content in more natural language. For instance, you can type in your long search query in a way that you would normally converse.

• It is a massive update, it would definitely have an impact on the query result. It is believed that about 10% of the queries fail to find the correct solution, BERT is focused to change fate for the 10% and make search engines more user-friendly.

• BERT is a well-tested algorithm that has passed the fate of time and emerged as a winner.

Examples of BERT in action

Here are some illustrative comparisons that will help you understand how this new update is changing the realm of search engines.

 

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2 imgConclusion

BERT is sure to work in your favor if the content that you post is relevant to your niche, the keywords are adjusted well. If you plan on revamping the content make sure your new content is very specific and answers the expected queries of visitors. You can definitely witness some rise in bounce rate and traffic rates dropping, but with the right content strategy, these issues can be resolved.

 

 

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