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Category Archives: Google Analytics

Best Free & Paid Google Analytics Alternatives for your Website

Best Free & Paid Google Analytics Alternatives

Google Analytics can tell a lot about a website. Every online marketer understands how crucial analytics are to understand the behaviour of the visitors. By closely monitoring how the users interact with a website, there can be substantial scopes for improvement. With insights from Google Analytics, one can make more informed decisions. 

But it’s not always fun and games with Google Analytics as there are some limitations to it. There is limited data reporting, complex dashboard customization, and segmentation, etc. which can be a little too overwhelming. And if you are not a fan of Google Analytics, then trying effective alternatives would certainly interest you. 

This blog revolves around some of the very popular Google analytics alternatives – both free and paid. Without further ado, let us dive deep and discover which alternatives are perfectly suited for you. 

Here are the best free and paid Google Analytics alternatives for your website:

1. MATOMO 

Matomo is a great alternative that offers several features similar to Google Analytics and other solutions. It protects your data and maintains customers’ privacy at the very same time. The software can be installed on your server anywhere across the globe, and you will receive absolute data ownership. You will be fully aware of where your data is stored and what exactly is happening with your data without any external influence. 

It offers a customizable dashboard, A/B testing tag manager, form analytics, and several other features.

2. WOOPRA 

It is an effective Google Analytic alternative that shows how many visitors are online and what are they reading. The software creates a behavioural profile for every user which is one of the best features of this tool. This information can be significant for every brand. It provides an attractive web dashboard with several analytics features that help you to see what’s actually happening on your website. 

Comments, blog authors, tracked categories, custom tagging, real-time stats, advanced segmentation, live chatting, advanced reporting and other interesting features come packed with Woopra. 

3. CHARTBEAT 

Chartbeat is an outstanding content intelligence solution that shows data for mobile and desktop users, top pages, traffic sources, writer links, server loads, mentions and more. It offers scroll mapping and an option to see how well the visitors are connecting with the content. This is quite useful in measuring how SEO and site traffic evolves. 

It provides a detailed overview of content performance, video content analysis, and editorial KPIs. Chartbeat also offers a customizable reporting tool that can help in carrying out complex analyses for the website. 

4. MIXPANEL 

Mixpanel is quite different from the traditional web analytics tools. This Google Analytics alternative tracks the interaction of users with web and mobile applications and helps in targeted communication with visitors. With this, you get the ability to build user flow tracking how the users navigate through your products and the website. You can also compare the paid vs. free users to know where the drop-offs in the funnel are taking place. 

Mixpanel allows you intuitive segmentation that helps you in uncovering valuable insights. It provides customizable dashboard options, works for microtransactions, and in-app purchases. 

5. FINTEZA

It is an advanced web analytics tool that helps in tracking and analyzing website traffic. It also helps in creating effective conversion funnels, advertising campaigns and landing pages. It comes with a multi-step traffic quality measurement which includes user behaviour analysis, advanced botnet analysis, tracking technology, accounting algorithm, etc. to detect traffic in real-time. 

Finteza helps in creating detailed e-commerce reports. It also helps in finding new interaction patterns that eventually boost revenue. Time spent on a page, bounce rates, traffic from a particular source, devices and software used, conversions, social data and demographics are all provided by Finteza. 

6. SMARTLOOK 

This is undoubtedly one of the greatest Google Analytics alternatives that help in recording users on the website and mobile apps. This tool allows you to create funnels from any event and analyse how successful you are in moving people towards taking an action on your website. 

Smartlook offers a customizable dashboard with which keeping significant data under one roof becomes easier. The tool has a lot of integrations from Mixpanel, Zendesk, Google Analytics, Slack, etc. 

Mention is an incredible media monitoring tool that tells you where and when your brand is mentioned online. Sentiment analysis also shows the negative and positive mentions of your brand. It helps in giving you a comprehensive analysis of your market. 

7. MENTION 

The tool offers you insightful data such as your reach and shares. With that, it also offers an influencer dashboard which helps in figuring out top people talking about your business. Google Analytics is an incredible tool but the Google Analytics alternatives mentioned here provide way more features and options than Google Analytics. Find an analytics tool that serves your needs the best. Figure out what your brand needs the most and invest in wise tools, especially when you are going to use Paid tools. 

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How to Fetch Actionable Data from Google Analytics

How to Fetch Actionable Data from Google Analytics

There are not many spontaneous programs that are able to give you the valuable information that Google Analytics does. That’s the reason why marketing experts all over the world love it. Moreover, there are also some marketers that work only with Google Analytics to track their numbers and they are doing excellent work on it. You will find too much information in GA that you will be confused where to start from! This is the thing quite noticeable about GA, you get tons and tons of information! Until and unless you are familiar with GA, you might be asking yourself the same question each time: What exactly should I look at? You don’t have to waste your precious time in search of fetching actionable data. No doubt, with this guide, you will thank us later for providing the inside scoop into GA.

• Create Goals

Goals measure when people complete a specific task that you want them to complete. One goal can be on your business website which says, “Confirm booking” or “submit”. If you set these goals within the GA, you can easily add value to your readers. Also, you can set as many goals as you want depending upon what kind of information do you need. Once you have set your goals, the GA will become much more useful. This will happen because now you will be measuring data against your goals.In GA, there are goals for setting up appointments, making up payments and other categories.

• Discover Demographics and Psychographics

You can make the most of your marketing with GA as it provides demographics and some basic psychographics. Well, psychographics is highly useful and helps you give a ton of insights so that you can understand why your audience is behaving in a certain way. By using the basic demographics, you will be able to get a more detailed look at your audience in terms of their age and gender. Not also this, you can also find your readers belong to which part of the world and what language they speak. These information are very basic thus, anyone using GA needs to know how to do this.

• Know how your Audience is Finding you

There is a thing that every marketer should know and that is referral information. In the GA context, a referral simply means a page that leads the traffic to your site. For instance, if someone clicks a link on an article post and visit your website, then that URL of the post would be known as the referral. Thus, by knowing where your website traffic is coming from can help you sharpen your marketing strategies.

• Come upon your Best Keywords

Most often it happens that you target several keywords expecting it to rank well but in reality, you might rank much better for a keyword you would have thought will give zero success with. From SEO improvement to an increase in conversion rates, uncovering the high-performing keyword has immense benefits. If a particular keyword works well for you, you can focus on those in order to bring in more traffic.

• Have Knowledge about your Bounce Rate

If you are noticing that your bounce rate is too high than it should be, you must not be aware of why it is so high! This is another circumstance where GA dives in to save the day. With the best use of GA, you can dig deep and find out what is the reason behind the people bouncing. If you notice an absurd situation where your popular pages are also getting high bounce rates, then you need to fix it. Because this means that people are visiting that page but are not finding what they want.In such cases, look for your page traffic optimization techniques, content etc.

• Use Advanced Segments to Focus your Marketing Attempts

GA provides some excellent tools to sharpen your marketing techniques. You can compare new customers with returning customers to spot any weakness in your funnel. If you are serious to dive deep into your analytics, then you should become a master in segmenting.

New Vision Digital is the best social media marketing company in India and helps businesses to improve their online visibility. By following this guide, you won’t be scratching your head andjust staring at the Google Analytics anymore. Follow these inside scoops of GA and break everything down.

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