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Category Archives: Search Engine Optimization

The Impact of Voice Search in Digital Marketing and SEO

Hey Alexa, Could you find me the song?”

Ok, Google, please call my mom”

Hey, Siri, What’s the difference between cantaloupe and melon?”

Oh, how our life is changed with all the technological advances; smart speakers, virtual assistant, voice search, are all here to transform the way we function, the way we browse and procuring information is all changing. If the stats are to be believed, more than half of the searches would soon be via voice!

What does this bring to the table? Ease of access…Voice search makes it easy for everyone to search online. You don’t necessarily need to know your way through Safari, Bing, or Chrome, just a voice command and your search assistant is ready!

For digital marketers, this adoption of voice search is sure to stir things up!

What does this entail for your website’s potential to get organic search traffic? As customers’ search patterns for information, goods, and services evolve, how are existing websites designed to accommodate these new user behaviours? Let’s take a look at some of the important things to keep in mind that modify your digital strategy in the future voice search trends and:

These are all in general good SEO practices, but they’re especially important for voice search.

  • Long-Tail keywords and Natural Language take the cake

Again, it’s crucial for SEO generally, but especially for everyone who tries to use voice search.

As individuals talk about their queries rather than typing them, they follow more natural patterns of speech. Voice searches are more talkative because, well, you talk to Alexa, Siri or Google.

Voice searches are often queries. You may search in Google “barbeque ribs” but you definitely would not do the same with Alexa or Siri, You would probably search for, “How do I prepare barbeque ribs?” This is what you call long-tail keywords. Long-tail keywords are three-five word, conversational phrases or search inquiry. With these keywords, your readers will benefit more and boost their chances that the highlighted snippet is captured and the result of voice search.

  • Keep it Local

The volume of Local searches is 3X more probable when it comes to mobile voice search. You’ve for sure, asked Siri where to eat lunch or where the closest parking garage is. That’s a lot of local voice search happening and probable to happen, even if we don’t realize it now!

The emergence of what is known as the “screenless internet” has accelerated the popularity of voice search. As more companies concentrate on enhancing their digital experience for individuals who use assistants and smart speakers, you can expect to hear more about these trends.

So what could your strategy be as a local company? Focus on answering as many of the 5 Ws to optimize your content for the local voice search. Make sure you put your company’s fundamental information out there, easily accessible and feasible. How would this help? Google Home might skim through your Google My Business listing, to obtain the required piece of information about your business.

  • Content is Still the King if you use it right!

Understanding precisely what consumers are looking for and how they are looking for is critical to generating content. What this essentially comes down to is understanding what is it that is going to affect the organic voice search traffic to your website. To optimize your site for voice searches, we must now take into consideration the whole new vertical of written and a spoken search, as well as deeper search context and purpose.

This essentially means using more words and lengthier phrases when we talk than when we write on keyboards or our phones. As a result, although most typed searches are made up of sentence fragments, usually made up of “long-tail” inquiries. So, if you want to capture spoken searches, your material should include more natural language patterns.

Optimize more pages to include these “long-tail” searches instead of centring your online content on shorter keywords or phrases. Consider using whole phrases as targeted keywords in your search strategy, and use wording in your headers to fit the normal query keyword sequence.

Similarly, your content should be diverted and crafted to respond to as many relevant spoken, question-based queries as feasible. To put it simply, don’t beat around the bush, get straight to the point. People aren’t looking for jargons and lengthy paragraphs here, stick to answering the query first and then continue to build around it!

  • Move Past Page 1 Ranking!

Voice search has brought in a significant change and Page 1 is not enough anymore. We need to move past it and connect with the audience and appeal to them.

Marketers have spent years brainstorming ways to optimize websites to increase their search engine results pages (SERPs). These SERPs seem a lot different nowadays — and some even don’t have “pages.”

The aim of this optimization had traditionally been to produce copies that force a user to click on the search result and utilize the corresponding keywords to meet targeted search queries. However, voice search has unfurled a whole new set of opportunities to make the website work better for the business. The truth is, you need a strategy, something that is crafted by an expert, carefully designed to work for your business. If you are searching for a reliable Digital Marketing expert to help your business survive and thrive in this new wave of change, we are here for you!

SEO Guide to the Major Google Ranking Factors

Major Google Ranking Factors

There are tons of SEO ranking factors that Google keeps introducing now and then. Google ranking factors that essentially make or break the overall search optimization strategy are as follows:

  • Semantic Saturation – Your SEO content is your plot. You must structure the whole thing properly to make it a success. The right amount of keywords, images, and entities for the length of the content is very important. Keyword stuffing is a definite no.

How to optimize effectively?

It could become challenging to figure out what type of keyword to use and how to correctly use them. There are various SEO content editor tools that you can apply to know what the main and secondary keywords are. The recommended length of the copy also matters. Take into consideration everything related to content.

 

  • Backlinks – The backlinks are a major important ranking factor for the page. Black hat SEO strategies are a risky affair now. The links must come from high authority websites. Some Google patents also suggest that traffic is affected by backlink metrics.

How to optimize effectively?

You can use the right tool to overall analyze the competitor’s backlinks and then find the backlink gap, the websites that can link to the competitors, but not you. These are the websites that happen to be your prime outreach target. You can see how they link to niche websites.

 

  • HTML tags – HTML tags are important they indicate Google about the bits of the copy that need attention. Title and meta description tags are visible to the users, so be sure to use the right keyword.

How to Optimize?

If you have little knowledge about HTML tags, then you can search about the nitty-gritty online on various trusted sources. A thorough approach is required to know better about how to work well with HTML tags. Optimization is required to get the best of HTML.

 

  • Core Web Vitals – The user experience metrics has been introduced as a Google Ranking Factor. This is better understood as the first impression metrics that the user gets when they visit any page. It is especially based on terms of loading time of the page. The interactive content as well as the layout all plays a major role in the Google Ranking Factors.

How to Optimize?

Google has been sharing a set of optimization guidelines that work the best when it comes to ranking better. Be sure that you utilize the right resources to learn better about the overall methods, tips, and tricks that essentially work in your favor when it comes to resource loading.

 

  • Structured Data – Structured data is very important, can be used for ratings, product features, locations, and authors, so many more. Create links between the entities, be sure to pin your location, and also enhance the search snippets.

How to optimize?

Markup type is important, be sure that you submit the right link to the page. This linkage is important and helps enhance the page ranking. Save the HTML file and upload it to the website.

 

  • Google My Business Listing – Claiming, maintaining, and optimizing the Google My Business listing is simple yet very important for flourishing in the local SEO market. Your company entity is established with the help of Google listing this makes it a great asset to your SEO.

How to Optimize?

Visit Google My Business and create your profile as well as claim it. You would be asked to offer a few basic details that will verify the ownership. Add a description, business hours, and photos, but some interesting features will help you with overall Google ranking.

  • Mobile Optimization – Mobile-first indexing is also announced as a factor in ranking. In case, you want the website to rank better then you must ensure that desktop and mobile both versions are well optimized.

 

You must keep evolving yourself with the Google algorithm. Some ranking factors that have surfaced are backlinks, keywords, Content management, and mobile optimization. User experience is the most important factor. In case, you wish to enjoy better ranking for your website then New Vision Digital is the best Digital Marketing Agency in Noida. We help brands build their reputation through SEO, SMO, and Website Development services. Contact us to know more about our services.

 

What Is an SSL Certificate and why is HTTPS Important?

SSL Certificate

SSL certificates help websites move from HTTP to HTTPS platform, which means a more secure version. An SSL certificate makes SSL/TLS encryption possible as well as holds the public key and the website’s identity. SSL is essentially a protocol that helps encrypt the internet traffic as well as verify the server identity.

Components of SSL Certificate

SSL certificates are inclusive of the following:

  • Domain name – The certificate is issued for a specific domain name.
  • Details – Person, organization, or the device that it was issued for.
  • Authority – The details of certificate authority that issued it.
  • Digital Signature – Digital signature of the authority.
  • Subdomains and date – The associated subdomains and issue date of the certificate.
  • Public Key – the private key is encrypted and not disclosed.

After we understand the components of SSL certificate, it is now time to understand HTTPS?

What is HTTPS?

Hypertext transfer protocol secure (HTTPS), it is a better and secure version of Hypertext Transfer Protocol (HTTP), it is the primary protocol that helps send the data between a web browser and a website. HTTPS increases the security of data transfer by adopting encryption. This is particularly important when the users are handling transition of sensitive data, for instance bank login, account, email service, or payment portals. Websites that require login credentials must definitely use HTTPS. In modern web browsers the websites that use HTTP instead of HTTPS are marked differently. Having understood the meaning of HTTPS, let’s find out why you must use an SSL certificate for your website.    

Benefits of Using an SSL Certificate

Benefits of Using an SSL Certificate

  • Protects your confidential data

SSL certificate helps protect the client-server communication. When you install SSL, each bit of your information is encrypted, it can only be deciphered by the recipient. IDs, password, credit cards etc., require SSL certificates for protection.

  • Helps you verify Your Website

SSL certificate extends authentication to the website. There have been cases when people have lost thousands of dollars due to their association with fake websites, this has been the reason behind introduction of SSL certificates. When you have your SSL certificate installed, you are bound to go through a verification process that is devised by CA (Certificate Authority), the CA verifies your identity as well as your organization’s identity. Such verifications are the ones that ensure no imposter is allowed to sham.

  • Obtain Better Search Ranking

Google regularly updates its algorithm, in 2014 it gave an upper hand to HTTPS enabled websites. Digital Marketing Company understand the importance of HTTPS and hence ensure that the client’s site is protected with an SSL certificate.

  • Satisfy the PCI/DSS norms

PCI compliant website is the only one that is allowed to receive online payments. Hence, if you have an e commerce website, you must ensure that you are well aware of PCI/DSS requirements. SSL certificate installation stands as a primary requirement for the payment setup.

  • Build your customer’s trust

Authentication and encryption are a part of SSL certificate, another important factor that leads to installation of SSL certificate is the customer’s trust. The easy demarcation between HTTP and HTTPS makes it possible for even a layman to identify which is a secured network and which one has chances of breach. SSL certificate is only extended after proper verification, hence, it is important that you install the SSL certificate.

 

Google has clearly stated that from 2018, the sites that don’t have an SSL/TLS certificate are going to be flagged. Which means if your website doesn’t comply with the rule of SSL installation then major browsers like Firefox Mozilla & Google Chrome would punish them with sending out a clear “NOT SECURE” in the URL bar. To rank better in Google, it is important that you have an SSL certification installed. If you are struggling with ranking better on Google even after an SSL certificate, then you might need an expert’s guidance. New Vision Digital is a Digital Marketing Company that offers digital marketing services to its clients. The vision is to help clients rank better. Get in touch with us to know more about our services, SEO, SMO, ORM, Website development, and Pay Per Click Advertising.

Your Practical Guide To Proper Keyword Research

Keyword research
The consistent Google Algorithm updation is something we can’t do much about. For inbound marketers, the only constant thing is, “keyword research”. Your Search Engine Result page will fetch you plenty of articles, explaining the right way to research and use a keyword. Here’s an intriguing thing about all the articles, they provide an almost same set of guidelines with a minor difference in the set of instructions.

What do you understand by Keyword Research?

Keyword research, as the name suggests, is the task of researching keywords that people are expected to enter into the search engine. To rank your page in Google, targeting the right keywords is a must. Diligent research goes into deciding proper keywords for your Search Engine Strategy.

How to research keywords?

  • List down the topics relevant to your business – Think of your business. Ask yourself, “who is our target audience?”, “what services do we offer?”, and “what is famous relating to my business?” Think about the generic topics relevant to your business.

Let’s consider you are a Digital Marketing firm offering SEO, SMO, Content Management services, you will have generic topics like, “content marketing”, “email marketing”, “lead generation”.

  • Streamline the topic buckets to form keyword phrases – People generally type in the phrasal form of a query, we are more comfortable typing in a whole phrase. For instance, if you wish to buy a bucket online, you might type in “best buckets online at a cheap price”. I believe you have now understood the meaning of phrase research.
  • Search terms related to the research – Type in your related search term in the search bar, a drop-down list of suggestions will appear. This drop down contains some of the expected keywords that might be related to your query. These can be your food for thought to help you come up with new keywords that might help you rank your page better.
  • Long-Term Keywords and head terms – Long-term keywords are a long phrase with three or more words. Head terms, on the other hand, are shorter generic phrases. A successful and foolproof keywords strategy is one that strives to acquire balance. Head terms are more frequently searched, this makes them competitive and hard to rank.

Let’s understand by an example,

“SEO”

“How to rank using SEO”,

Which amongst the two would be harder to rank? Of course, SEO, more competition means fewer chances of ranking.

  • Learn from contenders – Understand your contenders ranking strategy. If you and your competitor are aiming for same keywords, then it is suggested to improve your ranking strategy. The first thought that crosses your mind must be, how do I know what keywords are being used by my competitors? Other than manual search, try SEMrush, it runs free reports to fetch you top keywords for your domain.
  • Try Google AdWords Keyword Planner – Set up an Adwords account, try Google AdWords Keyword Planner, formerly known as Keyword Tool. It is a great source to search traffic and volume for the potential rank worthy keywords.

 

Keyword researching is the most crucial task and shouldn’t be ignored. If you are looking for an expert’s assistance to help you with SEO, SMO and Online reputation management for your business, then trust New Vision Digital. We rank amongst the top Facebook marketing company in India. Our professionals will help you achieve your business goal and grow your business manifolds.

The Crucial Role Of SSL Certificate Implementation And Site Speed Optimization To Boost Your Ranking

SSL certification

With more and more websites being added every second on the internet, the need for their security is essential more than ever. Google could foresee the future problems associated with the growing website culture and therefore has been encouraging website owners to secure their network.

When you load a website, you are sure to see http://… Or https://… Ahead of the domain name. What’s the difference between the two you may think!

HTTPS – Hypertext Transfer Protocol Secure, it represents a secure connection with the website. This means that the site has SSL (Secure Socket Layer) certificate accredited to it.

HTTP – Hypertext Transfer Protocol, is used for data communication. This also represents a non-secure connection to the website.

SSL allows a secure connection from the web server to the browser, which helps build trust amongst the users and also boosts page rank:

  • Secure site – Ensuring that the sensitive data that is transmitted from your website travels a secure connection, is the first benefit of SSL certificate. From login details to signup forms, it ensures the safety of all the information.
  • Subdomains safety is aided– If you are a business owner with a colossal website with plenty of subdomains then you might want to go for a specific SSL certificate called Wildcard that provides security to your main site as well as the fellow subdomains attached to it.
  • Trust for your customers – SSL certificate is a certificate of “safe connection”. With cybercrimes taking over the network, assuring your customer’s a safe browsing experience will definitely work in your favor. The more trust a customer gains on your brand, the more likely it is for him to revisit.
  • Fruitful SEO results – SSL certificate is also accredited by Google, having an SSL certificate installed improves the website’s ranking. Following up on the HTTPS Everywhere initiative, Google provides secure websites a boost in the ranking. So having an SSL certificate definitely helps with boosting the rank of your page.

 

Having understood the crucial role of SSL certificate in boosting the rank of the page. It’s now time to understand the affect Site speed optimization can have on the page rank.

In 2010, Google announced that site speed was a new factor adding to the organic-search ranking algorithm. A site’s page loading time can have negative as well as positive impact on the number of site visitors. In this fast-paced life, people don’t wish to spend more than 5 seconds on a website. The window of scope for the first impression is microscopic. If your website doesn’t load quick people will go on to another website. Improving a site’s page loading time is thus very crucial and important. It can be a laborious task, it involves discreet planning, resource planning, flawless execution, and rigorous testing. For a website with large no of inner pages, the testing and site planning itself can take several months.

If you are looking for a boost to rank your page, then your search ends here! We find our place amongst the top digital marketing companies in Gurgaon and Delhi/NCR. Grow your business with our digital marketing strategies, and scale new business heights.

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