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Category Archives: SEO

Busting Myths associated with Mobile-First Indexing

Mobile-First Indexing

Ever since the onset of Google’s experiment with mobile-first indexing in the year 2016, there has been free flow of tons of information. Google offered bits and pieces of information and latest updates related to the best practices and how to prepare well. The changelog offered by Google in regard with Mobile first indexing can be better understood here:

  • Nov 2016 – Initial attempts at experimenting with making the index mobile-first.
  • Dec 2017 – Evaluation of sites on bases of their readiness and rolling out the mobile-first indexing for sites that appear to be ready for work.
  • March 2018 – Broadening the horizon of mobile-first indexing.
  • December 2018 – Site owner is notified through the search control that a shift is being made into mobile-first indexing.
  • May 2019 – Mobile-first indexing enabled by default for all the new websites.

The updations have become a part of Google’s algorithm. There is something new in store every time. Knowing and understanding all that we already know about Mobile-first indexing, here are some of the common troubles linked with Mobile-first indexing:

  • Mobile Crawling Issues – When Google crawls with Googlebot, chances are that things can go wrong. For an instance, your request might be treated differently on the server based on the user agent. There might be other things that can go wrong when you make a request to the mobile pages. In case, anything goes wrong there will be no information that Google can retrieve from the page. This means Google won’t be intimated to show the pages in the search result due to lack of signal.
  • Page content issues – Content issue also pose as a trouble. This is usually the case when the website has a separate mobile version which serves different content apart from the desktop version. In such a case, Google fails to receive enough information and is unable to determine the relevance of the page. This can definitely affect the site ranking in the search result. Site owners can run into major troubles with as simple as ‘See More’ button in the mobile version of the content. This must be avoided at all costs, since the Googlebot doesn’t interact with page elements, so whatever is visible would be the only text that is crawlable. Structured data that is similar to the content on the website version is a definite winner.

Knowing the shortcomings of mobile-first indexing, it is important that you are aware of ways to avoid these issues. Here are some possible things to check which will help ensure that Google doesn’t run into issues when it crawls mobile pages:

  • “Disallow” in robots.txt blocks the Googlebot from crawling, be sure to change the setting.
  • Noindex meta tags must not be used.
  • Allow Googlebot to crawl mobile CSS.
  • Allow Googlebot to crawl internal links.
  • Site owner must also check the crawl capacity of the server. It is possible that a server might fail at handling mobile crawls as effectively as desktop crawls.

Search Engine Optimization, dynamic website, along with adept Social media marketing are the best ways to make a name for your brand. If you are a budding entrepreneur looking for ways to enhance your brand or are a professional with years of experience, finding ways to make a fresh and new brand image for your already existing company, New Vision Digital, a Digital Marketing agency in Delhi NCR, can help you in this journey. Contact us, to know more about our services.

What is the Importance of Local SEO and How It Can Change the Fate of Your Business?

Importance of Local SEO

What is a ‘Local Search’?

It is a known fact that anyone with SEO expertise and the right authority can help you rank. But, for a search query like ‘digital marketing agency near me’ or ‘best digital marketing services in (location name)’. Queries of these natures includes location, this is not even important if searching utilizes Google Maps.  What the searcher wishes for is business suggestions as well as location based results. This is why local SEO is very important.

What is Local SEO Marketing?

Local Search Engine Optimization, is well referred to as the local search engine marketing, which is an incredibly effective way to bring your local business in the market online. As it helps the businesses promote the products and services that they offer to the local customers. This can be achieved utilizing various methods.

SERP Snapshot

SERP Snapshot

 

What are the major parts of Local SEO?

  • Google My Business – It was previously known as Google Local, it the business profile for your business on Google. It holds information related to a variety of places, inclusive of local pack as well as Google Maps search results. The Google My Business profile is inclusive of a host of information that is submitted related to the services offered, contact details, category, business description, opening times, as well as features such as GMB attributes, Q&As, and Google Reviews. GMB is an example of what is known as ‘citation’.

 

GMB

 

  • Citations – A citation would be like NAPW (Name, Address, phone Number, Website URL), it is the information that appears online, typically online directory or business listings website. The function that these citation sites offer is increase the citation.
  • Local Directory Websites – Next, you must focus on the local directories to handle the general link categories. Building these local directories would help escalate the websites’s link authority.
  • Industry-Related Local Sites – Local sites offer the opportunity to handle local links. It includes newspapers, universities, Government associations, and schools. The industry-related local sites would help increase the value of the profile that you created.

How Do You Rank in Local Search?           

In case, you wish Local Business SEO’s would help your business rank better. Here are the core elements that would help rank in the local search:

  • Proximity – It means how close your business is to the searcher.
  • Relevance – It implies to ensure that the search the query is related to the products and services.
  • Prominence – What is other customer’s opinion on your products and services?

How Local Search changes the fate of your Business?

  • Local customers are turning for help to the internet to find their relevant local businesses. Gone are the days and age of printed phone books. The shift towards local searched is affirmed by plenty of census taken on the situation. If your business ranks in the local search result you are sure to land up better and more customers.
  • Local search market helps find what’s close to the customer. Local SEO marketing helps your brand reach to the audience who just have a name of product in mind with no clear thought of which business to go for. This would be great since you can promote your business manifolds with this arrangement. If your product is loved by the customer you can be sure to land up big on the market.
  • Local Search dominated the first page of search results if you opt to offer location detection. Local directory marketing affirms to have a higher conversion rate than the traditional advertising options available in the market.
  • It’s the age of mobile internet. More customers are now relying on using mobile phones or their other portable devices to find the best local businesses. Local SEO result is a great return on Investment for businesses since it helps you connect to your nearby potential customers. This is due to the fact that internet has much more reach than any physical form of advertisement.
  • In the age of internet all types of information related to the products and services can be easily acquired in the click of a button. If your business isn’t available on the local search results, there are high chances that you miss out on new and potential customers.

Important SEO Trends in 2020 to Achieve Higher Rank In SERPs

SEO Services in India

Search Engine Optimization (SEO) is the heart of digital marketing. With advancements and new algorithms rolling out every now and then, the chances are highly likely that every digital marketer needs to up their Search engine game to attain a higher rank in the Search Engine Result Page (SERP).
There are tons of ways that can help improve SEO. Here are some of the important trends in 2020 that are sure to make a big change:

• High Quality and well-optimized content for SEO
Effective SEO strategy emphasizes on the importance of high-quality content. User’s desire for website content is that it must be more relevant, timely and helpful. Google tends to reward relevant content. It has also been noticed that Google is promoting natural phrasing more. Informative content that answers the user query better are sure to find better ranking at the SERP.

• Technical SEO
Technical SEO is the one process which optimizes the website for indexing website as well as helps crawl the pages. Technical SEO helps search engine interpret, crawl, as well as access and index the website. It is named “technical” since, it doesn’t involve the actual content of the website. The major goal of technical SEO is to ensure that the website is optimized the infrastructure of a website.

• AI-based Algorithms for win
Google uses learning algorithms that help improve the search experience. Google utilizes neural matching, it involves understanding the meaning of query. RankBrain, is another update that helps adjust SERP, depending on the basis of user behavior. BERT is another newly- implemented update that analyzes the structure of search. The decision of what keywords to use is also dependent on these algorithms.

• Mobile UX for SEO
The user trend has shifted from desktop interface to mobile versions. Hence, it is important that the websites are designed to work well on smartphones and mobile devices. It is also important to design an attractive website that ensures audience is hooked on to it.

• Rich Snippets and Structured Data must be well optimized
Rich Snippets are inclusive of those that show image, reviews ratings, prices, as well along with the title and description. Featured snippet ensures that an entire block of information is shown on top of SERP. It helps increase the CTR. To rank better it is required that the data remaind structured.

• Quality Link Building to build a better brand
Gone are those days when quantity of the links mattered better than the quality. With changes and advancements, it has now emerged that quality of the links also play a major role. The quality and authority of the pages where you build links hold prime importance.

• Google My Business
Google My Business listing ensures higher ranking for local searches. Local search ensures that the website and business ranks well and does well in the local area of search. Verify your business with Google, fill out your business profile, use the correct products and services as well as use the right business name for the business to rank better…

• Believe in the magic of Voice Search
Amazon Echo, Google Assistant, and Apple Siri are some of the well-known examples of Voice search. With voice search becoming important and gaining popularity, you must be prepared for SEO voice search as well. The major difference between SEO strategies and optimizing them for voice search is the fact that voice search involves more “natural phrasing”.
For instance, “best marketing blog 2019” would be your query in the search engine bar, while “Which is the best digital marketing blog 2019” would be an ideal voice search. Take a look at the fact that voice search query involves long-tail keywords.

• Optimize videos using SEO
SEO has now widened its horizon with not being confined to text only. Video is also becoming prevalent by the day. Including videos on your site has emerged as a more engaging and lucrative option. When adding videos you must ensure that you optimize them as well. Optimizing is inclusive of descriptive titles, clear headings, engaging content and the right video platform.

Search Engine Optimization has witnessed a change in fate with the algorithm updates and new optimization strategies emerging. 2020 is going to be the year of change in the realm of SEO.

Top 15 Most Recommended SEO Tools!

Best 15 SEO Tools

New Vision Digital is India’s best SEO Company, located in Noida, India. Established in 2011, we are entirely internet marketing and SEO services service provider company. We take complete responsibility for everything from Maintenance, Re-designing Website, SEO services, Social Media Optimization (SMO) Services, Online Reputation Management (ORM) Service, Content Writing, Web Development, and Android App Development & Mobile Application Promotion to engross your customers. Our proficient team of SEO is fervent about making your business grow by giving you top visibility on the search engine results page.

We are a boutique marketing firm where we consider in making the journey of a brand from ‘great’ to ‘grand’. Being a comprehension driven ‘Creative’ Digital Marketing Firm, we offer our patrons with wide-ranging business solutions, adding a dash of color to the otherwise dull and boring approaches.

Prevalent Digital Marketing Company in Delhi NCR consider in building brands with a combination of technology, design, and creativity. Every business is distinct, that’s why we offer a tailor-made way out to take your brand to the next level. We don’t rely on in ‘one size fits all’ tactic and our focus is totally on modernizing present ideas. We’re always up for an experiment.

Why does a business need SEO?

Every day there are many people penetrating the internet for products, services and businesses to that of yours. Therefore it is imperious for your business to appear in top search results when some user quests for products and services that your company also delivers. SEO guarantees to refine your website traffic and also ensures that you website is amid the top search results on innumerable search engines. The SEO strategies consist of adjustment of keywords and phrases rendering to visibility on the website.

Why would you elect New Vision Digital for SEO SMO PPC (Digital Marketing Services)?

With ever-changing business requirements and imminent technologies, our digital marketing services in Delhi NCR works on verified methods and procedures to deliver the finest possible solutions as per your desires and needs. Some of the top and most recommended SEO tools that our team of efficient and adept mavens’ uses are:

1.   Google Analytics
2.   Google Search Console
3.   Google Keyword planner
4.   Alexa
5.   Moz Pro SEO Tools
6.   Woorank
7.   HubSpot Website Grader
8.   Seoptimer
9.   Who Is
10. Ahrefs
11. Seo Site Checkup
12. XML Sitemaps Generator
13. Semrush
14. W3cdomain
15. Pingdom Website Speed Test

Our team of expert and experienced technicians take extreme care in appreciative your smallest business needs and ripen best solutions for you. The solutions, hence developed, are impeccably appropriate for your business and support it grows faster.

For more information, simply connect with us by giving us a ring at + 91 9818456688.

Why Keyword Research Matters and How to do it?

Keywords are really important when you are trying to increase the rank of your content or website. They are like a lantern that show you the way to your objective. These keywords help you by telling you where to go and how to go and whether or not you’re making progress. It is basically the practice of identifying what a user is surfing for on the Internet and which phrases are used on search engines when they look for particular information.

Keyword-research

Keyword research is one of the most important and high returns practices that are performed by SEO professionals. The selection and use of right keywords are very important as ranking of a right keyword can make or break your website. Also, searching for quality keywords that will provide you with both traffic and conversions is a bit tricky, but with the right steps you can do it successfully.

Keyword research is the basis of any digital marketing campaign and helps you find out what your target audience wants and is a critical component for SEO. When using a keyword correctly, it provides a road map for both the design and execution of building websites and developing content. Keywords are often broken up and grouped based on the number of words within the query phrase.

If you become the expert of finding the perfect keywords for your business, then you will not only benefit from search engine traffic but also know what your targeted customers want. To achieve the best SEO results using keyword research, it is important that you optimize a website as well as back-links for the most relevant keywords. It is good practice to search for associated keywords that have low competition and still yields a high number of searches. This makes it easier to achieve a higher rank in search engines which usually results in higher web traffic.

There are many SEO companies available online that know what keywords can be used to make a website rank top in search engines on the basis of searches done by users. They take time to understand a business and create strategies that will achieve a website the top ranks in the search engines. This mean increased revenue for a website as a result of more traffic and conversions.

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