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Category Archives: Seo

Tips For Professional PPC Management!!

Pay Per Click is nothing but paid search advertising, and is considered as the salient factor to generate more leads for growing your business. With the Search engine giants like Google directing traffic to your business through the keywords, it has become a vital tool in connecting the buyer with the seller. Here are a few cool PPC tips that you should definitely know!

Tips For Professional PPC Management!!

Website Design:
How good is your website in terms of handling heavy traffic? How effective your website is in terms of look and feel? Ever heard of the magic “Three second rule”? A user has to typically understand what you are trying to communicate with your website and which services you provide in a matter of seconds.

Keywords! Keywords! Keywords!
Keywords turn out to be the heart of business digital marketing strategies. Yes, you heard it right! Focus on the actual product even if you have to use long tail keywords. Some examples are- “Body supplements for weight gain” (not just weight gain pills), “Secure your Home with Logistic Insurance”, (not just logistic insurance). These kind of keywords drive high quality traffic and the generally the competition for these keywords is also less.

Brand recognition:
How effectively can your business handle brand marketing? How efficiently do you communicate with the users? One proven methodology is “Powerful customer service”, record the phone calls to grade and improve the way your staff interacts with the customers.

If you find it difficult to find a good PPC executive for your company, you can hire a digital marketing company that provides such services like New Vision Digital, which is a PPC company in Noida, India. You can contact them via email at info@newvisiondigital.co or call them at +91 9818456688.

Behavioural Keywords – The New SEO Strategy

All these years a vigorous keyword analysis has been one of the fundamentals of Search Engine Marketing (SEM) or Search Engine Optimisation (SEO). But no longer! With Google’s search engine updates, achieving a top rank on famous search engine is no longer a child’s play. Staying ahead in the race demands looking beyond the conventional methods and formulating new techniques.

Behavioural Keywords – The New SEO Strategy

Understanding the consumer search behaviour to reach your target consumers and respective markets is one of the most potent ways of effective marketing. The concept is by far, the most underutilised components of market research. The first step is to determine who majority of your customers are, and if they naturally fall into different categories. For this we need to run website analytics, and use our business, domain and product knowledge. Drilling down further will give us more specific results like which countries do maximum of our customers belong to. Based on this we can unravel a treasure of keywords, modifiers and secondary competitive keywords and modifiers which we can dominate with less effort while building relevance. If your understand behaviour, you can craft your pages, keywords and content in such a way that it is conducive to conversion.

The following examples will make it clearer.

Behavioural Keywords

Traditional keywords are more technical in nature while behavioural keywords connect to the user. Different users behave differently on your website – some come to buy, some are willing to join your organisation, some simply research, some land up accidently and are least interested in what you offer. Targeting the behavioural keywords lets you achieve more precise results.

If you haven’t yet considered this, it’s time to get started with behavioural targeting.

New Vision Digital is a digital marketing agency that offers SEO services &  responsive web design in India services.The company pride itself in its ability to offer cutting edge solutions to clients in their respective market niches.

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