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Category Archives: Social Media Marketing

Guide To Social Media For Ecommerce

Posted by Sheena Kaul
December 2, 2018
E-Commerce Websites, Social Media Marketing
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Social media for ecommerce

 

Social Media has grown from uniting friends on Facebook to bringing all the brands and communities under one roof. Whether you are an online marketer, an entrepreneur, or a budding start up trying to book its place in this digital realm, social media is an indispensable part of the digital marketing strategy. Social media is inclusive of both target audience as well as brands and marketers. So it is profitable for the marketers to entice their perspective customers, by offering lucrative deals and showcasing their products on their social media page. The customers also have a benefit in this arrangement, they get to glance on the products while casually scrolling their feed. Social Media Marketing for E Commerce is inevitable, if earning huge profits is your business goal.

Here’s a guide with some vital social media tips to enhance your credibility and customer base and increase business revenue.

  • Post Regularly On Social Media – When you post regularly on all the different Social Media platforms, your interested audience stays glued to you. Chances are, they might visit your E commerce website and turn into revenue generating leads for your business. The biggest challenges to regular posting are the time and frequency. Different social media channels work differently, it gets difficult to copy each product image and related content to every social media platform individually. To ease out this time-consuming task, scheduling and automation tools are adopted by various businesses. Here are a few of the relevant tools:
  1. Mento.io – The handiest tool that encapsulates scheduling as well as e commerce store integration is Mento. It eliminates the use of man power to copy the content and image.
  2. Hootsuite – Another popular tool that helps manage Facebook, Twitter, Instagram, LinkedIn, Pinterest, and more. Enhanced analytics and advanced scheduling are aided by it.
  3. Onlywire – This secure automation tool allows the submission of content online to over 50 social media networks, all at the same time. The auto-submit task is eased out by this tool.

 

  • Unique content – Engage the audience with unique content and details about your products. Customers like to know facts and interesting things related to the products they use on a daily basis. Post engaging content that markets your product in a subtle way. Segregate the social media strategy, make it a theme based one, aim to inform, educate and grow with your customer.
  • Reviews and testimonials – Provide your customers a platform to share their thoughts over the products. It is the right thing to do, as people trust the word of mouth, so when a customer praises your product the potential customer will believe in your product a little more. User reviews drive sales and engage more audience.
  • Infogarphics and Visual content – What meets the eyes, retains more. The visual content has the power to clearly describe your thought, this is why they are more engaging than regular text. Sharing high-quality images that appeal the audience and aids customer engagement are a must for social media.
  • Hashtag To Highlight – Hashtags aid better discovery on social media platforms. Hashtags must be relevant to the business or the cause that you wish to market on. These have the power to attract target audience, so posting relevant content under the hashtag is sure to be fruitful for business.

 

Thus, it is clear that social media must be incorporated in the digital marketing strategy to attain profit. Social Media marketing for E Commerce helps boost customer engagement, generate more traffic, and enhance conversions. New Vision Digital is a leading Digital Marketing firm that offers SMO, SEO, Website Designing, and Reputation Management services to the businesses. Trust us, to enhance the visibility of your brand.

How Important Is Data In Crafting Your Digital Marketing Strategy?

Posted by Sheena Kaul
November 5, 2018
Social Media Marketing
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data crafting in digital marketing

 

The world of Digital Marketing is growing at a rapid pace. There are proactive strategists and then there are passive ones. We can broadly classify them as one of the two:

  • Those with prior knowledge and a blueprint in the head. These are the kind of people that prepare beforehand and are well aware of everything they require to run the business efficiently.
  • Those with little knowledge of Marketing, digital marketing in particular and are ready to ask for help from experts. These are the kind of people who trust digital marketing agencies to aid and increase their business exponentially.

No matter category of interlocutor’s you fall in, you need to have a strategy before implementation. A mere idea will not serve you, a proper detailed plan is required. It’s not the direction that you need to follow, it’s the statistics, facts, figures and, numbers, which act as the deciding element. To clearly say it, we have the data with us, what’s required is the correct way to read them, identify the right facts, understand the action suggestions and last but not the least, putting them into the implementation phase.

Let’s understand this by an example, you wish to buy a product, say, Shirt. You start your search in the vast sea of options online. You streamline your search pages to only those that provide you shirts with detailed information about the type, material and size guide. Along with detailed information, you also keep an eye on the cost and stick to the site that offers you the best price.

There are some key points that Digital Marketers are required to take care of:

  • Organize the data properly. All the data must be in one place, all with the same format.
  • Periodic cleaning up of old data is required, this aids the space for the new one.
  • Data strategy decision is a must, to avoid things going haywire, definite data strategy is required.
  • Review timely, to ensure correct and updated data usage.

Consider the data or the information about the Shirt missing on a site that you narrowed down to, basis price. Would you trust the site? The first thing you tend to think in such a situation is, this might be a spam site, or the products must be of low-quality and much more. Content and Data are the quintessential part of your Digital Marketing Strategy.

Quality is directly proportional to business profits, a better approach quantitatively can also benefit the business:

  • Traffic – Visualizing the data, using more images is a great way to attract and hold website viewers. People might avoid going through the whole para of contents but they are sure to glance at the image.
  • Branding – Brand name is enhanced when people feel the connect and trust with the company. When a company shares accurate content, the transparency attracts the audience.
  • Togetherness – Sharing facts and figures also increase the learning of both the company as well as page visitors.

If you are waiting for a guardian angel, to magically swish her wand and turn your poor stats great, then you are in luck. New Vision Digital is a premium social media marketing Company in India, which offers SEO, SMO, reputation and content management for your business. Contact us to help you scale business heights you longed for.

What are the LinkedIn Marketing Strategies for B2B Business?

Posted by Sheena Kaul
October 16, 2018
Social Media Marketing
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What are the LinkedIn Marketing Strategies for B2B Business?

With rapid growth in Digitization, companies rely on Digital platforms for their business marketing. While everyone was focused on Instagram and Facebook and their rapidly growing user base, no one quite noticed that LinkedIn was no far from this race with a user base of 500 million users. According to a survey, LinkedIn came out as the second most sought after social media platform, an ideal space for business marketing.Users are highly engaged on LinkedIn and because of the business-centric atmosphere of social networking site, around 92 percent of the businesses, market themselves on the network.

LinkedIn is now being used by businesses to publish audience engaging content, work with communities with the same ideology, and help them grow their audience base. For this, we need to approach LinkedIn as strategically as any other marketing channel.

Quick fire guide to LinkedIn Marketing Strategy-

• All-inclusive Company Page – First step towards effective LinkedIn Marketing Strategies is to have a LinkedIn Company Page set up. State everything about the services, and achievements in a crisp yet complete form. While using LinkedIn for business, don’t forget to state the following:
Your primary and secondary target audience,and your goals and motto.

• Showcase Page- With the showcase page on LinkedIn, you can segment the traffic that your LinkedIn advertisement fetches. Creating a showcase page for marketing on LinkedIn will help analyze the page better, improve presence in search results, and find relevant target audience. This LinkedIn marketing tip will give your business page on LinkedIn a professional touch and set it apart from puerile Facebook and Twitter pages that attempt at business networking.

• Captivating Content– The LinkedIn Marketing Strategy should be on point since you have no second chance to create a first impression. First impression for any business page is the content; relevant content that reveals all about the business is a must.

• Videos for more views- Long texts can be a turn off for most people just casually scrolling through the LinkedIn page, so to combat that, use videos instead. With different ways to use videos on LinkedIn, it has become easier to create video ads that explain the business’s core objective easily.

• Regular and relevant posts– The relevant audience’s feed should be filled with latest posts and not mouldy posts. This serves two main purposes. First, it shows your audience that you’re on top of industry happenings and are well aware with the latest advance maintain your field. Second, it helps grab attention of new interested audience.

• LinkedIn Ads- LinkedIn offers paid ads, depending on your needs. These include:

  1. Sponsored content– This is more or less the same as other social Media’s sponsored ads. This takes your curated content to the relevant user.
  2. Text ads– These ads appear in a number of places, including the LinkedIn homepage, profile pages, search results pages, and Groups pages.
  3. Sponsored Inmail– This allows you to send personalized ads within your target audience’s inbox. A plus to this method is that LinkedIn will only send your message to inboxes of members who are active on the network, meaning a greater likelihood that it will be noticed.

These LinkedIn Marketing Strategy tips will allow you to choose a method that best fits the needs of your company. If you are a business struggling to enhance your business then you are in luck because New Vision Digital is a premium Social Media Marketing Company in India which can help, you grow your business exponentially and with no endeavor of yours.

What are the Ways To Get Organic Reach For Your Company’s Facebook Page?

Posted by Mansi Sharma
July 28, 2018
Social Media Marketing
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What are the Ways To Get Organic Reach For Your Company’s Facebook Page?

When it comes to setting up a brand page or a business page on Facebook, many people find themselves being skeptical of spending money to get quick results. Sure, Facebook provides one with many options of advertisement formats and ideas that one can experiment with for various purposes like brand awareness, engagement, conversions, and a lot more. But if you’re just starting out on your business and are unsure of the return on investment the paid campaigns would provide, it is always a better idea to start with some organic promotions.

The thing about Facebook algorithms and organic reach is that the social networking website has made it extremely difficult for Pages to expand their reach by non-monetary ways. The population one can target organically is thus, almost negligible. There are in fact many studies and surveys to support the statistics that claim a rapid recline in organic reach. However, there are still several tips and tricks that one can follow to improve the results through non paid distribution of content.

1. Presence and authority

The key to a strong organic reach is to build a strong presence and authority over your audience. Targeting people to follow your content without any real connection is useless as that might help you increase the number of your ‘Page Likes’, but it won’t necessarily show results in engagement. Thus brands must target specific population that shows interest in the field of the said brand.

2. Evergreen content

Content that has a longer lifespan is known to perform better as compared to content that seeks an immediate effect. ‘Evergreen content’ can be repurposed again and again with a few tweaks here and there in order to improve its reach and performance.

3. Invite-only groups

Who doesn’t love an invite into an ‘exclusive group’? Create groups and communities on your page that can only be joined by people you or other group members send invites to. The curiosity to be a part of a closed group drives more and more people to engage well and maintain relevance as an active fan.

4. Organic post targeting

Facebook algorithms show selected content to selected audiences. To ensure that your content reaches the right audience, Facebook allows you to use specific targeting just like paid ads. If your page has a good number of followers but isn’t getting the right number of engagement, then specific targeting is sure to show some positive results.

5. Timing Posts

Several studies and surveys over Facebook and audience behavior have shown a change in engagement statistics depending upon the timing of posts. If one is to go by the results of studies, it seems better to post content on Facebook at the time when the competitors are not active.
While paid ads have always shown a relatively better result in reaching more people and getting more engagement on posts, there are still several ways in which brands can easily reach more people without investing a single penny. It must however be noted here that organic reach demands more time, efforts and commitment as compared to paid campaigns that can be set on ‘active’ once and then checked in the end for results. To get your brand to reach more people, you can always get in touch with us at New Vision Digital, Noida, one of the top Facebook marketing company in India. At NVD, getting the client’s business on the map is the ultimate goal.

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

Posted by Mansi Sharma
July 13, 2018
Social Media Marketing
No Comments

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

Social media marketing today is one of the biggest tools when it comes to marketing any and all kinds of businesses. The medium is less time consuming and more efficient for business owners when it comes to comparing the expenditures and efforts included. Moreover with the advancements in technology and the penetration of internet among all classes and sections of society, social media marketing has become a lucrative medium for sizes of projects and companies. With benefits starting from the lowest possible budgets, there is no business today that is afraid of experimenting with the medium to analyze its effects on their business idea. To confirm the same, one of the latest statistics has claimed that more than 90 per cent business owners have reported an increased exposure among many other benefits for their companies. However, one problem that many still face is the lack of information and knowledge on the use of these social media marketing tools. While people are aware of the benefits, it is the technical know-how that is still missing. That is why to make matters a little easier for the newbies in the field, we are here to list out the 5 aspects that show the power of social media marketing for businesses.

1. Brand Awareness

Gone are the days when one was forced to invest lakhs in single ad promotion campaigns to increase the brand awareness for their new businesses. The new tools just require one to simply add their own social accounts on all social media platforms such as Facebook, Instagram, LinkedIn, Google+, and Pinterest, and share the links across to gain ‘page likes’ and ‘shares’. It is now much easier and efficient to allocate budgets and set goals using something as simple as a computer and your own banking details. There is no more a requirement for middlemen to do the same for you.

2. Inbound Traffic

The world is a big place which is now connected with the help of the internet. Majority of the population now stays ‘online’ for all intents and purposes through various social media applications. This further implies that it is a big thing for building a global community which in turn increases the inbound traffic towards your business which was otherwise limited to the group of your local customer circle. The use of tools like hashtags and keywords now helps in spreading awareness and gaining traction on your business and its respective social portals.

3. Search Engine Rankings

In simple terms, search engine rankings are the position that your business gains on search engine portals like Google, Yahoo, and Bing. Higher the SER, greater are the chances of your business being recognized by a greater range of population over the internet. Social media marketing thus helps you work towards improving your SER and thereby improving your chances of gaining business and customers online.

4. Conversion Rates

Earlier with the absence of internet and social media, converting prospective clients to actual patrons was a long standing task. However now, interactions and communications over social media has sped up the process in a massive way that has led to over 51 per cent of the marketers claiming an improved ability in building positive relationships with consumers. Moreover, statistics also show that social media guarantees a 100 per cent higher lead-to-close rate as compared to traditional marketing methods.

5. Brand Loyalty

One of the biggest factors that result in the success of any business is the loyalty of the customers. If a brand has a forever changing consumer base, it can never be sure of long term success. The goal must always be to bring in new customers while retaining the old patrons. Social media marketing as a tool ensures that the customers have a direct channel of communication with the company. They no longer have to wait over telephone lines while the operator makes them press several other buttons.

Social media marketing thus as a tool is one of the most powerful tools that enable businesses to reach a wider base of customers and audiences. Whether we talk about brand awareness, product promotions, event announcements, conversions, or even lead generations, social media is a tool that is efficient and convenient for all. While it may seem like the easiest task ever, there are several aspects that must be kept in mind before investing in the tool. These days the markets are being dominated by social media marketing agencies like New Vision Digital that undertake all your social media marketing needs and provide you the results you desire. The digital marketing services of NVD are today unmatched across the industry and are thus the best so far.

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