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Ways to Engage and Inspire Employees Working Remotely

Ways to Engage and Inspire Employees Working Remotely

The work environment is not the same as it used to be a few months ago. In this distributed work environment where employees can’t see meet each other physically, it is important to still maintain contact with the team. The COVID-19 has impacted businesses in a way that no one had expected. Companies have embraced distributed forms of working, savvy ones are moving towards digital transformations. Here are some tips that can help businesses maintain their digital communication with their employees.
• CEO lifts the company – CEO is what can be called the face of the company. Although the CEO can’t be always physically present, they can be present digitally and virtually. Time to time interaction, webcasts, and team meetings, gives a platform that ensures every voice is heard and the leadership is up for some healthy discussion. Employees are currently working remotely which can make them lose that personal touch.
• Employees are the assets – The digital communications should be focused on improving and uplifting the employees through informal recognitions, appreciation emails, Instagram posts, as well as other forms of shout-outs to employees for a job that is worth appreciating. Social media has made it more fun and engaging nowadays for employees to engage in fun activities. Social appreciation is inventive and appreciated by employees. Employees must be heard – This is a no-brainer, yet gets ignored somewhere down the line.
When you give an engaging and interactive environment to your employees you will see ideas flourish. Especially in the current times where employees have been suddenly forced to work remotely, they would need more time now than ever. Recruit employees in the thought leadership program. This gives them a better chance to connect with the company’s leadership, and give an idea or share thoughts on a better scale.
• Employee to Employee interactions – Various tools can be used for micro-communication. Now is the time to inculcate the culture of thought sharing, interaction, and encouraging employees to create a community of interest. These are the platforms that can be used to encourage communication amongst the team. The digital world is expanding, people are engaging in activities like, fun game Fridays, musical Saturdays, etc. to keep employees engaged as well as encouraged.
Who would have ever imagined that a standstill like this would ever happen? Who would have thought that they could survive months, without any physical interaction with the outside world, no malls to go to, no parties, or no physical office? The pandemic situation has, however, changed the perspective of life for one and all. It is true that change is inevitable, and is being embraced with grace in every walk of life.
The digital world is expanding and advancing, it is now an extension to the physical workplace. The virtual world has altered all the ways and made it possible to now handle and take meetings, schedule product launches, take vendor calls, etc without being physically present. It is especially a boon for businesses that feel they are not going to embrace the pre-corona life any time soon. It would be ideal for them to come up with a contingency plan that is focused on keeping employees engaged and happy.

How to Optimize Google and i App Store Optimization

In this technologically driven world, what is the one thing that all of us strive for? It’s convenience. What happens when you visit an e-commerce website? You are asked to log-in every time you visit it. The interface is sometimes a matter of concern, there are various other troubles that come into picture that might look negligible but are enough to spoil user-experience.

So what was the convenient way out of this trouble? Creating an app. For instance, an ecommerce site on a website and on an app interface, what would be your first choice? It’s obvious one would definitely go for the app version. App version is convenient, smart, and easy for people to use. Did you know, that you can make your app rank with some extra trips and tricks? This is called App Store Optimization.

ASO or App Store Optimization is the process by which an app ranks better in the play store search results. No guesses here, you can call it SEO of apps. ASO, however is more than just your regular SEO. It helps increase app downloads, increase the CTR, audience engagement, as well as exposure of the app.


How does ASO work?

In simple words, it can be understood as an ongoing process. You optimize the elements of your app such as video, icons, screenshots, and so on by making right choice of keywords. The process starts with two factors: off-metadata and on metadata. On-metadata factors can be controlled by the developer while the off-metadata is not under control of developer. These are factors that affect Search and other Conversion Rate. Let’s now look at ASO strategies for both Google Play Store and Apple Store.

ASO Strategies for Google Play Store

  1. Thorough Market Research

It’s a basic step that must guide all your optimization strategies. You must perform a basic research. Identify the niche, look for the right keywords related to the niche that you would like to target. Also, analyze your competitors.

  1. Find the correct keywords

The importance of this step needs no explanation. After the market research is done, be sure to clearly understand and state the market facts correctly. You must know the words that are searched in the search bar.  Use tools to assess the importance of a keyword. Opt for Long-tail keywords.

  1. The title makes all the difference

The title of the app must include right keywords along with a brand name. Short, crisp, and very clear title makes all the difference. Title optimization is an important step that you must learn and understand.

  1. Optimize the URL

When you wish to rank higher you must understand including URL helps. Before you publish any app, check the URL package on Google Playstore.

  1. Write alluring short description

Google admits 80 characters in the short description bar. Be sure to use that space wisely. This can be your test to perform more in limited quantity. The description must be appealing, optimized, and customer-centric. It must convey the actual USPs of the app in a much defined way. Optimize it well to ensure that when the search engine crawls through it, the right keywords are picked.

  1. Video

Video is a great addition that allows the user to understand how the app actually works. It can be understood as a YouTube promo video.

  1. Screenshots

Screenshots are a great way to explain the consumer, what it would look like when they, start to use the app features.


ASO Strategies for App Store

  1. Keyword Research

Keyword research is as important in Apple store as it is in Google Play store. But both work differently, first step is to brainstorm all the possible search queries.

The question now arises where to find the keywords. The suggestion in the Apple search bar are the best options for the keyword.

  1. App name

App name makes all the difference. The use of right keywords in the app name can make all the difference.

  1. Subtitle

Apple admits 30 characters to be used in the app name. But, it also allows the provision of adding a subtitle. This majorly affects the click through rate.

  1. Description

Description of 4000 words can be changed only when you submit a new version of your app. It affects search rankings so be sure to include only the right keywords. Your description must clearly highlight all the benefits and features of the app.

In case you have new features added to your app use promotional text to promote it. It is 170 characters long so use your words wisely

  1. Developer Name

The developer name is also as important as in Google store, it is a way to optimize your keywords to boost your ranking.  Icon and video, both are of same importance as that in Google Play store.


Without the right marketing, correct keywords, and the right optimization strategy, it wouldn’t be possible for an app to rank. ASO is a defined way to introduce the right strategy to ensure the app starts to rank for its niche. If you wish to optimize your app, or find an effective and result-oriented strategy to rank better in search results get in touch with us. We are a Digital Marketing firm helping clients make their way towards a better ranking business on the search engine result pages. Get




Why are Businesses Turning to Digital marketing Agencies during COVID-19?

Digital marketing Agencies during COVID-19

Coronavirus has affected the entire world. There are just a handful of regions in the world where Covid-19 has not been reported but in all the big and small countries, Coronavirus has reportedly broken their backs. Due to this pandemic, the work of many industries and companies has come to a standstill. There is no doubt in saying that there are tough times ahead. But as important it is to perceive the difficulty in the upcoming times, it is equally important to learn what possibilities does the future has for us. While we are focusing on the worst scenarios, it is also extremely essential to look at the positive things that can help us regain what we have lost.

While the loss is totally incomparable but businesses, both small and large, have been affected the most. Right from the top management employees to the lower grade workers, everyone seems to be affected by the halt of business processes. Now that we are all in temporary lockdown, this is the perfect time for the businesses for boosting their growth. Coronavirus outbreak might have brought us to a pause but it isn’t like it is going to stay like this forever. With this outbreak, there has been an increase in the number of homeworkers and social media users. This is exactly what digital marketing agencies are going to utilize.

Benefit of Digital Marketing Services for Businesses

The biggest benefit that digital marketing services can offer at this point of time is developing new strategies with which the customers can be found online. Digital marketers are focused now, more than ever, to develop better strategies to find the customers online and devising the approaches that can impact on the success of the business. These strategies will straight up lead to a path on which businesses can attain success and stability. This is the time when both small and large businesses are focused on gaining a stability rather than focusing on unrealistic profits.

Let us admit that social media is the one of the main sources that has been keeping the world in contact with each other in the times of this calamity. Social media has always been the connection between us and the world and now is the right time to dust off the connections and revive them with an innovative approach.

A digital marketing agency is going to focus exactly on this very point. At present, none of the businesses are willing to lose their clients and all the already existing networks.

Effective Marketing for Stable Business

With the effective utilization of digital marketing services, there is a possibility of newer target audience. Digital marketing agencies excel in reaching to the target audience as well as the potential clients. With physical marketing out of the question, digital marketing is the only way with which businesses can reclaim what they have lost or have been losing in the fight against this deadly virus.

The digital marketing agencies are taking newer and innovative approaches towards reaching to the potential customers and clients. With the help of appropriate marketing techniques and strategies, there can be a great rise in the customer base. This is the window from where newer opportunities are going to come straight into the lap of businesses irrespective of the calamity.

Boost Sales with Conversion Rate Optimization Tips

Conversion Rate Optimization Tips

Getting traffic on the website is what one desires for their business. It is important for the traffic to convert into a lucrative sale, if a business fails to achieve this, then you must ensure to lock in efforts to achieve that.

Let us first understand, What a Good Conversion Rate stands for?

It is a difficult thing to answer, since it is a very niche specific industry that we deal with. An analysis suggests that a good conversion rate is the one that spans around 2% to 5%. However, there also happens to exist a small portion of advertisers that are enjoying a much higher conversion rate. Here are some of the conversion rate optimization tips that would greatly help increase the sale of your business.

  • Titles and Headlines grab attention – Headlines or title of the page is the first thing that grabs audience’s attention. A headline must wrap the sales pitch in one bold sentence. To ensure that your heading is impactful and help you generate better leads, here are some common tips:
  • Direct Headlines
  • Question Headlines
  • Instructional headlines
  • Command Headlines

It is important to spend enough time on finalizing the headline, since everything depends on the headline. Spare a few minutes and brainstorm with your team to find the right heading. Here are some tips that will help you finalize the right heading:

  • Eight words title works the best. They are said to receive about 21% higher Click through rate than an average heading.
  • Headline get a 20% higher click-through rate when they contain odd numbers.
  • Headline with a colon or hyphen are considered 9% better than usual headlines.
  • Call To Actions – Landing page is intended and designed to acquire better audience and more visibility for your page. Call to Action helps promote the page, and extends strategic information to help the audience in a particular manner.
  • Button – These are a major and effective form of CTA. The landing pages in these case have a button which says Buy now. There can be other buttons also, for example subscribe, know more, read more, etc. you can use appealing CTA texts to ensure the audience definitely click the link. You might also use different button color, to make sure they stand out from the rest of the text.
  • Pop-Ups – In this case a form pops up within a few seconds of landing on the page. The intention is to sometimes acquire subscriber, promote a discount, spread social awareness, or in some case engage the visitor.
  • Pricing Or Comparison Tables – These are the CTA’s which allows the user to compare different things, like prices, models, packages, and much more.
  • Page Load Speed – In this fast era, no one is patient enough to wait for results or pages to load. Everyone expects things to load at a blink of an eye, to simplify this, one can understand that faster website fetches you better conversion rate. You can easily test the speed of your website using some tools available online.
  • Trusted Payment Systems – In case you have an e commerce website, it is important that you also have a verified payment system. To improve conversion rate you must build that online trust amongst your audience available online. You must add trust symbols to your website which ensures that you believe in keeping the information of your audience safe and secure. If your audience can’t trust you they won’t buy from you.
  • Optimized for Mobile interface – In today’s world, it is the smartphone taking over the world. Optimizing your website for a mobile interface is hence top priority now. It is a common knowledge that nearly about 50% of the internet users are currently working and using mobile devices and tablets. This makes it a huge market for individuals. To convert your target audience into a revenue generating base.
  • Display Referrals and Testimonials – People wish to know the authenticity of the brand or the website, this is achieved through referrals and testimonials. People trust testimonials, since real people post testimonials about their experience with the brand or the website. The stories of the customers highlight success stories that attract target audience and turn them into revenue generating customers.
  • Use Complimentary Colors – Certain colors promote emotions and actions. For instance, yellow attracts the eye, green promotes peace, health, and growth, white promotes minimal design, and so on. Some cool tools are available to be used in the project, which makes the website attractive and aesthetically pleasing.
  • The content matters – Developing a good looking website is not enough, it is important that the content of your website is also of great quality. It is a major part of your website, your content defines your business. So, be sure to use quality content.

Conversion Rate Optimization is a process that has different aspects to it and use different methods to effectively achieve it. If you wish for your website to work better and fetch you better results, then contact New Vision Digital, a digital Marketing Firm in Noida that helps your website rank better.

10 Ways to Improve Ecommerce Site Speed

Slow site loading time is a curse for retailers. Even a delay of 1-second can cost thousands to an ecommerce business owner.

Ecommerce Site Speed

We have come up with 10 ways you can increase the speed of an ecommerce site.

1. Reduce Page Size – The smaller the page size, the better. Wisely use images, JavaScript and CSS to build pages keeping load times in mind. Try to keep page loading time to 3 seconds or less.

2. Compress Data – Use Gzip or other software for reducing the size of the data sent to a browser. However, make sure that your customers use browsers compatible to compression software you are using to access information from your website.

3. Optimise Platform Configuration – Determine the available configurations to enhance page load times. Sometimes, minor tweaks lead to significant gains.

4. Consider Content Delivery Network–If you have customers’ worldwide, use a Content Delivery Network (CDN) to share content on servers. This will reduce load times.

5. Use Caching and In-memory Technology – Avoid unnecessary calls on the database through the use of caching or in-memory technologies. This tech stores data on a RAM available on the server offering faster load times and improved performance.

6. Change Image Dimensions – Specify height and width attributes for each image to help the browser create placeholders for the images. Also, this will help in altering image sizes for different devices.

7. Minimise Number of “Round Trips”- Combine multiple files in to a single file to reduce load times. This will enable access to all the files without making multiple trips to the server.

8. Monitor Site Speed – Monitoring the site speed periodically enables resolving issues proactively. There are many tools available to measure and diagnose site speed, such as Pingdom, Google Page Speed Insights and more.

9. Avoid Redirects – Remove redirects to increase load times.

10. Use Fast Hosting Servers – Ask your hosting provider to size the server based on peak user load, probable traffic growth in the coming year and memory requirements. Resize the server as per the requirements.

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