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Top 10 Digital Marketing Tools to Enhance Your Business Online

 

Digital Marketing Tools

In today’s business world, one thing which has made its way high into the sky is undoubtedly digital marketing. Every business that is doing well in today’s times is dependent upon effective digital marketing strategies. There has been a vast expansion of social media in the last few years and with its ever-expanding reach, it has become next to impossible to take digital marketing lightly. There has been a massive increase in the number of social media users and the internet. Internet marketing/ digital marketing are significant in order to reach a newer audience and enhancing the growth of your business. To reach the maximum number of people, it becomes all the more important to extract the maximum benefits of digital marketing.

While we are on this topic, let us move further on how digital marketing tools can help in enhancing the growth of the business. We have curated a blog for you stating all the marketing tools that are considered to be the top digital marketing tools. Every single day, there are newer and effective tools that are being developed in order to make the most out of internet marketing. So, here is the list of the top 10 marketing tools that are trending and are considered to be the best by digital marketers and marketing companies.

 

Mail Chimp 

This goes without saying that Mail Chimp is one of the most popular names when one talks about tools for email marketing. Mail Chimp offers free as well as subscription plans for utilization. This tool offers a diverse range of features such as insights into the audience, personalizing the bulk mail, creating contact segment, etc. for the maximum benefit.

mail chimp

 

HubSpot 

HubSpot is your one-stop solution for all the marketing needs. It imbibes three distinct softwares into one and you can avail multiple benefits covering marketing, sales, and service hub.

Hubspot

Google Analytics 

This one comes under the must-have category. Google Analytics offers a great amount of information and that is probably the best thing about it. An added benefit, this tool is free.

Google-Analytics

Cognitive SEO 

Without Search Engine Optimization, there would be no concept of ranking whatsoever. It provides the ability to flag and correct all the SEO issues. With several imbibed tools in it, it also helps in highlighting key areas of attention.

Cognitive SEO

Buffer 

Buffer is an excellent tool that helps in the management of all the social media platforms. It allows the user to schedule and post content for every social media page that is being used.

Buffer

 

Ahrefs 

Ahrefs enables the user to determine what the competitors are doing better. In other words, it helps in spying. In addition to that, it also helps in SEO analysis, curating keywords backlinks, audit reports, content research, web monitoring, etc.

Ahref

 

Feedly

Relevancy in content is extremely essential for strategies related to inbound marketing. It helps the user to keep a track of all the trending content across all platforms. Feedly is free for usage.

Feedly

 

Get Response 

This email marketing tool helps in curating and sending personalized emails to targeted addresses. It also provides insight on when is the ideal time to send the emails which ensures to extract the maximum benefits.

Get Response

HotJar 

This is emerging out to be an excellent website analysis tool that reveals insights about visitor interaction. It offers numerous features related to visitor interaction and feedback tools which are extremely useful for the users.

HotJar

 

HootSuite 

This tool allows the user to manage every social media interaction from just one dashboard. It helps to integrate multiple social media platforms and you can integrate the posts, accurate targeting, coordinating with the team, etc.

HootSuite

These are just some of the finest digital marketing tools that are used the most by digital marketers and the top marketing companies. There are still multiple marketing tools that are not in the list given above but it doesn’t make them any less effective. For more blogs related to digital marketing and latest trends in marketing, keep following this space.

10 Ways to Improve Ecommerce Site Speed

Slow site loading time is a curse for retailers. Even a delay of 1-second can cost thousands to an ecommerce business owner.

Ecommerce Site Speed

We have come up with 10 ways you can increase the speed of an ecommerce site.

1. Reduce Page Size – The smaller the page size, the better. Wisely use images, JavaScript and CSS to build pages keeping load times in mind. Try to keep page loading time to 3 seconds or less.

2. Compress Data – Use Gzip or other software for reducing the size of the data sent to a browser. However, make sure that your customers use browsers compatible to compression software you are using to access information from your website.

3. Optimise Platform Configuration – Determine the available configurations to enhance page load times. Sometimes, minor tweaks lead to significant gains.

4. Consider Content Delivery Network–If you have customers’ worldwide, use a Content Delivery Network (CDN) to share content on servers. This will reduce load times.

5. Use Caching and In-memory Technology – Avoid unnecessary calls on the database through the use of caching or in-memory technologies. This tech stores data on a RAM available on the server offering faster load times and improved performance.

6. Change Image Dimensions – Specify height and width attributes for each image to help the browser create placeholders for the images. Also, this will help in altering image sizes for different devices.

7. Minimise Number of “Round Trips”- Combine multiple files in to a single file to reduce load times. This will enable access to all the files without making multiple trips to the server.

8. Monitor Site Speed – Monitoring the site speed periodically enables resolving issues proactively. There are many tools available to measure and diagnose site speed, such as Pingdom, Google Page Speed Insights and more.

9. Avoid Redirects – Remove redirects to increase load times.

10. Use Fast Hosting Servers – Ask your hosting provider to size the server based on peak user load, probable traffic growth in the coming year and memory requirements. Resize the server as per the requirements.

How To Install Magento 2.0 On Wamp Server?

 Install Magento 2.0 On Wamp Server

Magento 2.0 is the next generation open source ecommerce platform, designed to deliver greater speed, scalability and extensibility of its previous version. Here is a step-by-step guide to download and install Magento 2.0 on wamp server:

1. Download source and sample data (if required) from the official website of Magento.

2. Extract the downloaded file and move it to the WWW folder in wamp server.

3. Open http://localhost/phpmyadmin (phpmyadmin) and create a blank database.

4. Open http://localhost/your-folder in your browser.

5. Click on the ‘Agree and Setup Magento’ button.

            image001

 You might encounter issues like:

image002

Here is how to fix these 2 common issues-

  • PHP Settings Check- The core issue lies in your current settings of xdebug.max_nesting_level=100 (Magento 2.0 needs it to be 200 or more). To fix this issue, simply edit .htaccess file from the Magento Directory and add ‘php_value   xdebug.max_nesting_level 200’ at the bottom of the file. Save, restart your browser and try again.
  • PHP Extensions Check- This occurs when you have 1 missing extension. You only need to install the missing extension to resolve this issue. There are three ways to fix this
    • Open php.ini file and look for extension=php_intl.dll. Simply remove the comma from the start and save file.
    • Check php_intl.dll file in wamp\bin\php\php5.5.12. If you find the file missing, download it and paste it here.
    • If you still face issues; go to wamp\bin\php\php5.5.12; copy all icu***.dll and paste them into apachae/bin. After making the necessary changes, restart your wamp server and reload the previous page for readiness check. You should get the screen in the next picture.

 

6. On the next screen, click on the Next button.

image003

 7. Enter the required information which includes:

  • Database server host name (default- localhost)
  • Data username (eg- root)
  • Password
  • Database name
  • Entering Table prefix is optional

image004

 8. Fill all the details on the Web Configuration page and click on ‘Next’.

image005

 9. Next you would be required to configure Time Zone, Currency and Language. After that click ‘Next’.

image006

10. Fill up the admin account details including Username, Email, and Password. Click Next.

image007

 11. On the next page, click on ‘Install Now’.

image008

12. After the installation process is complete, you would get a Success page on your link. Open the store address link and Magento admin address link.

image009

 13. Here is how your Magento 2.0 homepage and admin panel would look like.

image010

(Homepage)

image011

(Admin panel)

Now that you have successfully downloaded and installed Magento 2.0; you can make the necessary customisations to your online store through the admin panel. Take help from a professional Magento developer to help you set up the store and manage orders easily through the admin panel.

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