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10 Ways to Improve Ecommerce Site Speed

Slow site loading time is a curse for retailers. Even a delay of 1-second can cost thousands to an ecommerce business owner.

Ecommerce Site Speed

We have come up with 10 ways you can increase the speed of an ecommerce site.

1. Reduce Page Size – The smaller the page size, the better. Wisely use images, JavaScript and CSS to build pages keeping load times in mind. Try to keep page loading time to 3 seconds or less.

2. Compress Data – Use Gzip or other software for reducing the size of the data sent to a browser. However, make sure that your customers use browsers compatible to compression software you are using to access information from your website.

3. Optimise Platform Configuration – Determine the available configurations to enhance page load times. Sometimes, minor tweaks lead to significant gains.

4. Consider Content Delivery Network–If you have customers’ worldwide, use a Content Delivery Network (CDN) to share content on servers. This will reduce load times.

5. Use Caching and In-memory Technology – Avoid unnecessary calls on the database through the use of caching or in-memory technologies. This tech stores data on a RAM available on the server offering faster load times and improved performance.

6. Change Image Dimensions – Specify height and width attributes for each image to help the browser create placeholders for the images. Also, this will help in altering image sizes for different devices.

7. Minimise Number of “Round Trips”- Combine multiple files in to a single file to reduce load times. This will enable access to all the files without making multiple trips to the server.

8. Monitor Site Speed – Monitoring the site speed periodically enables resolving issues proactively. There are many tools available to measure and diagnose site speed, such as Pingdom, Google Page Speed Insights and more.

9. Avoid Redirects – Remove redirects to increase load times.

10. Use Fast Hosting Servers – Ask your hosting provider to size the server based on peak user load, probable traffic growth in the coming year and memory requirements. Resize the server as per the requirements.

How To Install Magento 2.0 On Wamp Server?

 Install Magento 2.0 On Wamp Server

Magento 2.0 is the next generation open source ecommerce platform, designed to deliver greater speed, scalability and extensibility of its previous version. Here is a step-by-step guide to download and install Magento 2.0 on wamp server:

1. Download source and sample data (if required) from the official website of Magento.

2. Extract the downloaded file and move it to the WWW folder in wamp server.

3. Open http://localhost/phpmyadmin (phpmyadmin) and create a blank database.

4. Open http://localhost/your-folder in your browser.

5. Click on the ‘Agree and Setup Magento’ button.


 You might encounter issues like:


Here is how to fix these 2 common issues-

  • PHP Settings Check- The core issue lies in your current settings of xdebug.max_nesting_level=100 (Magento 2.0 needs it to be 200 or more). To fix this issue, simply edit .htaccess file from the Magento Directory and add ‘php_value   xdebug.max_nesting_level 200’ at the bottom of the file. Save, restart your browser and try again.
  • PHP Extensions Check- This occurs when you have 1 missing extension. You only need to install the missing extension to resolve this issue. There are three ways to fix this
    • Open php.ini file and look for extension=php_intl.dll. Simply remove the comma from the start and save file.
    • Check php_intl.dll file in wamp\bin\php\php5.5.12. If you find the file missing, download it and paste it here.
    • If you still face issues; go to wamp\bin\php\php5.5.12; copy all icu***.dll and paste them into apachae/bin. After making the necessary changes, restart your wamp server and reload the previous page for readiness check. You should get the screen in the next picture.


6. On the next screen, click on the Next button.


 7. Enter the required information which includes:

  • Database server host name (default- localhost)
  • Data username (eg- root)
  • Password
  • Database name
  • Entering Table prefix is optional


 8. Fill all the details on the Web Configuration page and click on ‘Next’.


 9. Next you would be required to configure Time Zone, Currency and Language. After that click ‘Next’.


10. Fill up the admin account details including Username, Email, and Password. Click Next.


 11. On the next page, click on ‘Install Now’.


12. After the installation process is complete, you would get a Success page on your link. Open the store address link and Magento admin address link.


 13. Here is how your Magento 2.0 homepage and admin panel would look like.




(Admin panel)

Now that you have successfully downloaded and installed Magento 2.0; you can make the necessary customisations to your online store through the admin panel. Take help from a professional Magento developer to help you set up the store and manage orders easily through the admin panel.

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