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Why are Businesses Turning to Digital marketing Agencies during COVID-19?

Digital marketing Agencies during COVID-19

Coronavirus has affected the entire world. There are just a handful of regions in the world where Covid-19 has not been reported but in all the big and small countries, Coronavirus has reportedly broken their backs. Due to this pandemic, the work of many industries and companies has come to a standstill. There is no doubt in saying that there are tough times ahead. But as important it is to perceive the difficulty in the upcoming times, it is equally important to learn what possibilities does the future has for us. While we are focusing on the worst scenarios, it is also extremely essential to look at the positive things that can help us regain what we have lost.

While the loss is totally incomparable but businesses, both small and large, have been affected the most. Right from the top management employees to the lower grade workers, everyone seems to be affected by the halt of business processes. Now that we are all in temporary lockdown, this is the perfect time for the businesses for boosting their growth. Coronavirus outbreak might have brought us to a pause but it isn’t like it is going to stay like this forever. With this outbreak, there has been an increase in the number of homeworkers and social media users. This is exactly what digital marketing agencies are going to utilize.

Benefit of Digital Marketing Services for Businesses

The biggest benefit that digital marketing services can offer at this point of time is developing new strategies with which the customers can be found online. Digital marketers are focused now, more than ever, to develop better strategies to find the customers online and devising the approaches that can impact on the success of the business. These strategies will straight up lead to a path on which businesses can attain success and stability. This is the time when both small and large businesses are focused on gaining a stability rather than focusing on unrealistic profits.

Let us admit that social media is the one of the main sources that has been keeping the world in contact with each other in the times of this calamity. Social media has always been the connection between us and the world and now is the right time to dust off the connections and revive them with an innovative approach.

A digital marketing agency is going to focus exactly on this very point. At present, none of the businesses are willing to lose their clients and all the already existing networks.

Effective Marketing for Stable Business

With the effective utilization of digital marketing services, there is a possibility of newer target audience. Digital marketing agencies excel in reaching to the target audience as well as the potential clients. With physical marketing out of the question, digital marketing is the only way with which businesses can reclaim what they have lost or have been losing in the fight against this deadly virus.

The digital marketing agencies are taking newer and innovative approaches towards reaching to the potential customers and clients. With the help of appropriate marketing techniques and strategies, there can be a great rise in the customer base. This is the window from where newer opportunities are going to come straight into the lap of businesses irrespective of the calamity.

Boost Sales with Conversion Rate Optimization Tips

Conversion Rate Optimization Tips

Getting traffic on the website is what one desires for their business. It is important for the traffic to convert into a lucrative sale, if a business fails to achieve this, then you must ensure to lock in efforts to achieve that.

Let us first understand, What a Good Conversion Rate stands for?

It is a difficult thing to answer, since it is a very niche specific industry that we deal with. An analysis suggests that a good conversion rate is the one that spans around 2% to 5%. However, there also happens to exist a small portion of advertisers that are enjoying a much higher conversion rate. Here are some of the conversion rate optimization tips that would greatly help increase the sale of your business.

  • Titles and Headlines grab attention – Headlines or title of the page is the first thing that grabs audience’s attention. A headline must wrap the sales pitch in one bold sentence. To ensure that your heading is impactful and help you generate better leads, here are some common tips:
  • Direct Headlines
  • Question Headlines
  • Instructional headlines
  • Command Headlines

It is important to spend enough time on finalizing the headline, since everything depends on the headline. Spare a few minutes and brainstorm with your team to find the right heading. Here are some tips that will help you finalize the right heading:

  • Eight words title works the best. They are said to receive about 21% higher Click through rate than an average heading.
  • Headline get a 20% higher click-through rate when they contain odd numbers.
  • Headline with a colon or hyphen are considered 9% better than usual headlines.
  • Call To Actions – Landing page is intended and designed to acquire better audience and more visibility for your page. Call to Action helps promote the page, and extends strategic information to help the audience in a particular manner.
  • Button – These are a major and effective form of CTA. The landing pages in these case have a button which says Buy now. There can be other buttons also, for example subscribe, know more, read more, etc. you can use appealing CTA texts to ensure the audience definitely click the link. You might also use different button color, to make sure they stand out from the rest of the text.
  • Pop-Ups – In this case a form pops up within a few seconds of landing on the page. The intention is to sometimes acquire subscriber, promote a discount, spread social awareness, or in some case engage the visitor.
  • Pricing Or Comparison Tables – These are the CTA’s which allows the user to compare different things, like prices, models, packages, and much more.
  • Page Load Speed – In this fast era, no one is patient enough to wait for results or pages to load. Everyone expects things to load at a blink of an eye, to simplify this, one can understand that faster website fetches you better conversion rate. You can easily test the speed of your website using some tools available online.
  • Trusted Payment Systems – In case you have an e commerce website, it is important that you also have a verified payment system. To improve conversion rate you must build that online trust amongst your audience available online. You must add trust symbols to your website which ensures that you believe in keeping the information of your audience safe and secure. If your audience can’t trust you they won’t buy from you.
  • Optimized for Mobile interface – In today’s world, it is the smartphone taking over the world. Optimizing your website for a mobile interface is hence top priority now. It is a common knowledge that nearly about 50% of the internet users are currently working and using mobile devices and tablets. This makes it a huge market for individuals. To convert your target audience into a revenue generating base.
  • Display Referrals and Testimonials – People wish to know the authenticity of the brand or the website, this is achieved through referrals and testimonials. People trust testimonials, since real people post testimonials about their experience with the brand or the website. The stories of the customers highlight success stories that attract target audience and turn them into revenue generating customers.
  • Use Complimentary Colors – Certain colors promote emotions and actions. For instance, yellow attracts the eye, green promotes peace, health, and growth, white promotes minimal design, and so on. Some cool tools are available to be used in the project, which makes the website attractive and aesthetically pleasing.
  • The content matters – Developing a good looking website is not enough, it is important that the content of your website is also of great quality. It is a major part of your website, your content defines your business. So, be sure to use quality content.

Conversion Rate Optimization is a process that has different aspects to it and use different methods to effectively achieve it. If you wish for your website to work better and fetch you better results, then contact New Vision Digital, a digital Marketing Firm in Noida that helps your website rank better.

10 Ways to Improve Ecommerce Site Speed

Slow site loading time is a curse for retailers. Even a delay of 1-second can cost thousands to an ecommerce business owner.

Ecommerce Site Speed

We have come up with 10 ways you can increase the speed of an ecommerce site.

1. Reduce Page Size – The smaller the page size, the better. Wisely use images, JavaScript and CSS to build pages keeping load times in mind. Try to keep page loading time to 3 seconds or less.

2. Compress Data – Use Gzip or other software for reducing the size of the data sent to a browser. However, make sure that your customers use browsers compatible to compression software you are using to access information from your website.

3. Optimise Platform Configuration – Determine the available configurations to enhance page load times. Sometimes, minor tweaks lead to significant gains.

4. Consider Content Delivery Network–If you have customers’ worldwide, use a Content Delivery Network (CDN) to share content on servers. This will reduce load times.

5. Use Caching and In-memory Technology – Avoid unnecessary calls on the database through the use of caching or in-memory technologies. This tech stores data on a RAM available on the server offering faster load times and improved performance.

6. Change Image Dimensions – Specify height and width attributes for each image to help the browser create placeholders for the images. Also, this will help in altering image sizes for different devices.

7. Minimise Number of “Round Trips”- Combine multiple files in to a single file to reduce load times. This will enable access to all the files without making multiple trips to the server.

8. Monitor Site Speed – Monitoring the site speed periodically enables resolving issues proactively. There are many tools available to measure and diagnose site speed, such as Pingdom, Google Page Speed Insights and more.

9. Avoid Redirects – Remove redirects to increase load times.

10. Use Fast Hosting Servers – Ask your hosting provider to size the server based on peak user load, probable traffic growth in the coming year and memory requirements. Resize the server as per the requirements.

How To Install Magento 2.0 On Wamp Server?

 Install Magento 2.0 On Wamp Server

Magento 2.0 is the next generation open source ecommerce platform, designed to deliver greater speed, scalability and extensibility of its previous version. Here is a step-by-step guide to download and install Magento 2.0 on wamp server:

1. Download source and sample data (if required) from the official website of Magento.

2. Extract the downloaded file and move it to the WWW folder in wamp server.

3. Open http://localhost/phpmyadmin (phpmyadmin) and create a blank database.

4. Open http://localhost/your-folder in your browser.

5. Click on the ‘Agree and Setup Magento’ button.

            image001

 You might encounter issues like:

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Here is how to fix these 2 common issues-

  • PHP Settings Check- The core issue lies in your current settings of xdebug.max_nesting_level=100 (Magento 2.0 needs it to be 200 or more). To fix this issue, simply edit .htaccess file from the Magento Directory and add ‘php_value   xdebug.max_nesting_level 200’ at the bottom of the file. Save, restart your browser and try again.
  • PHP Extensions Check- This occurs when you have 1 missing extension. You only need to install the missing extension to resolve this issue. There are three ways to fix this
    • Open php.ini file and look for extension=php_intl.dll. Simply remove the comma from the start and save file.
    • Check php_intl.dll file in wamp\bin\php\php5.5.12. If you find the file missing, download it and paste it here.
    • If you still face issues; go to wamp\bin\php\php5.5.12; copy all icu***.dll and paste them into apachae/bin. After making the necessary changes, restart your wamp server and reload the previous page for readiness check. You should get the screen in the next picture.

 

6. On the next screen, click on the Next button.

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 7. Enter the required information which includes:

  • Database server host name (default- localhost)
  • Data username (eg- root)
  • Password
  • Database name
  • Entering Table prefix is optional

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 8. Fill all the details on the Web Configuration page and click on ‘Next’.

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 9. Next you would be required to configure Time Zone, Currency and Language. After that click ‘Next’.

image006

10. Fill up the admin account details including Username, Email, and Password. Click Next.

image007

 11. On the next page, click on ‘Install Now’.

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12. After the installation process is complete, you would get a Success page on your link. Open the store address link and Magento admin address link.

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 13. Here is how your Magento 2.0 homepage and admin panel would look like.

image010

(Homepage)

image011

(Admin panel)

Now that you have successfully downloaded and installed Magento 2.0; you can make the necessary customisations to your online store through the admin panel. Take help from a professional Magento developer to help you set up the store and manage orders easily through the admin panel.

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