Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.
Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.
Google Analytics 360 Suite comprises of a six-pack of following features:
- Google Audience Center 360 (beta)
This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
- Google Optimize 360 (beta)
It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
- Google Data Studio 360 (beta)
Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
- Google Tag Manager 360
The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
- Google Analytic 360
Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
- Google Attribution 360
This product helps marketers make judicious decisions when it comes to planning budget or making investments.
How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.
New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.
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