Google’s Gary Illyes in the SMX Advanced Search Marketing Conference, Seattle hinted on the fact that Google might be working on improvements for the Penguin and Panda algorithm updates. While the fresh Panda update, which Illyes repeatedly referred to as the ‘data refresh’, is expected to roll out in the coming weeks; webmasters would have to wait longer for Penguin Algorithm updates. The reason of the delay was reported to be the large amounts of algorithm reworking tasks required to achieve their aim of making Penguin Algorithm update in real time.
Webmasters who are already acquainted with the current workings of Penguin and Panda updates know that they require manual refreshing. For example, if you run a website and it got penalised by Google after the recent Penguin update rollout; your first reaction would be to look for and remove the factors (bad links, low quality content, etc.) that are targeted in the algorithm update and that caused penalty of your website. However, according to the present workings of Google Panda and Penguin algorithms, even if the publisher of the site eliminated all toxic factors and improved the content and SEO practices employed by him/her in a few days, the rankings of the website would still remain down or the site would still remain penalised (whatever might be the case) until Google’s next algorithm update rollout.
According to Illyes, although the Panda would still continue to require manual update, work is under progress to make Penguin run by itself. That means the Penguin algorithm would get continually refreshed data all the time, making it significantly faster for the users.
This is great news for digital marketing and consultation companies that provide search engine optimization services to their clients!