While the initial process of starting a blog is all fun and games, it keeps getting challenging with time. Bloggers have the tendency to switch and shift topics. This jumping jack ideology doesn’t work in favor, you lose target over a particular audience. Sticking to a niche (blog topic) helps the engaging like-minded audience. For example, the MOZ Blog is one of the best blogs on all topics related to SEO, giving an insight and a lead over the latest happenings in the digital marketing world. Similarly, it is important that you have a niche for your blog too.
First things first, decide the reason you jumped into the blogging world, whether it’s monetary or a passion pursuit. If former is your choice then you need to be aware of topics that are in trend and also profitable. Consider niches like – free SMS, WhatsApp tips, free movie downloads, these are sure to fetch your audience but won’t add on to your wallet. A good niche would be the one that relates to your liking, has a good grab, also has a monetary value attached. Above all, it should have a future. The key take away from the above discussion is, an ideal niche would be one that caters to all the following:
- Value to business.
- Search volume.
- Future perspective.
If you have already perpetrated to a niche that has no future prospect or you have indulged in blogging about multiple things, fret not! You can always go back and make essential changes. Here’s a comprehensive guide to begin with:
- Brainstorming is the first step of the ladder – Visualize, validate and evaluate. The first step needs rigorous checking and evaluating and also preparing a list of the potential niches. For this analysis, a blank white wall won’t help, unless it’s a whiteboard where you will pen down your ideas. Read magazines, blogs, articles, research and come up with your perspective and potential topics.
- Profit or passion, make a choice or choose both – The first and the golden rule is –“don’t pick a topic, you wouldn’t want to write on”. Don’t just go by something that is ruling market at present, time changes in the blink of an eye and so do trends. Your long-term goals matter. What good would it be, if after a week of choosing the topic you don’t feel like working on it anymore!
- Check in with your competitors – You love all things fashion and decide to blog about your passion the only thing that can hinder your success is the volume of blogs already available and doing well. It’s a broad spectrum with tons of reputed bloggers already earning from their passion. Check the monthly search volume of the topic, the future prospect and choose accordingly.
In a succinct manner we can say that choosing a blogging niche takes more than just area of interest. It needs due diligent research and work on the future scope, potential and market analysis. New Vision Digital is the best company offering digital marketing services to help you rank your page, enhance brand reputation and reach new business horizons.