Make sure your content and website appear high in Google search results (SERPS) to be found by your target audience. There is no longer any place for keyword stuffing and building backlinks from micro-sites. You need to step up your game and make sure your SEO strategy is up to date. A technical SEO audit might improve your website’s search engine rankings.
Your website’s search engine optimization (SEO) may be improved by conducting a “technical” assessment. Simply said, it determines if a website’s health might be improved by making a few little adjustments. To discover online pages and websites, search engine bots scour the internet. Before rating your website, the bots do a variety of checks on your pages.
Since search engine optimization (SEO) is a dynamic field, your rivals are also adapting. To stay relevant, it is necessary to keep up with the latest trends and developments in your field. As a result of failing to monitor the health of your website, you may lose customers to your rivals. Monthly mini-audits are an excellent idea due to the rapid evolution of search algorithms and other technological advances. All technical SEO audits should be performed at least every four to six months, if not more often.
What Steps Should You Follow to Conduct a Technical SEO Audit?
1. Technical SEO Audit: Start by Crawling Your Website
When doing a technical SEO audit, the first step is to crawl your site. You can utilise programmes like Semrush, Spyfu, or DeepCrawl to do this. As well as providing you with concrete tips to enhance your site’s SEO strategy, backlinks, technical SEO, and content quality.
In addition to broken links and poor graphics, the crawlers may also assist you to identify problems with your page’s title and keywords. In addition, they may assist you in identifying instances of duplicate material, excessive redirection, and sites that are not connected. You may also check your crawl budget in the Google Search Console. You may think of your crawl budget as the number of pages that Google is crawling on your website and the frequency with which it does that crawl.
You can get an indication of how much time the Googlebot spends scanning your site by looking at your crawl budget. Crawling on a tight budget? Here are some tips to help.
- Remove Duplicate Content
- Restrict Indexation
- Provide URL Parameters
- Fix Redirects
- Search on Google
- Check your SEO score
2. Technical SEO Audit: Review your Sitemap
Your website’s sitemap is essential. It may inform search engines about the structure of your website and aid in the discovery of new pages. You cannot have an effective SEO strategy without one. As a result, you must verify it as part of the technical SEO audit. Your website’s sitemap must be the following:
- Registered in Google Search Console
3. Technical SEO Audit: Check the version of your website that is browseable
As a rule of thumb, you should only have one “version” of your website accessible. If it happens, the search engine will get conflicting indications. Using the wrong version can confuse the crawlers. People will be unable to find your website if the search engine is unsure of how to display it. SEO rankings might be severely impacted by this. Errors like these may be caused by a conflict between the mobile and desktop versions, or duplicate HTTP/HTTPS versions. To ensure that just one version of your website can be seen, a technical SEO audit should be performed.
4. Technical SEO Audit: Check the Internal Links
Your website’s search engine rankings will benefit greatly from a logical structure. As a result, both internal and external relationships should be examined. A broken link may also occur if a web page is removed or relocated. What are the most important internal link elements to look at?
The following are a few things to look for when doing a technical SEO audit of your internal links:
- Click Depth
- Broken Links
- Orphan Pages
5. Technical SEO Audit: Test Speed of the Site
When it comes to search engine optimization (SEO), site speed is a critical factor. The longer it takes for a website to load, the more likely it is that a visitor will leave the site. Hence, a technical SEO audit isn’t complete without evaluating your site’s loading speed. Bounce rates are related to how quickly a page loads.
90% of visitors will leave if your website takes more than 5 seconds to load. Site speed will soon be taken into consideration by Google when determining your search engine rankings. Therefore, you must examine and lower the speed of your site. Google PageSpeed Insights can help you with this.
6. Technical SEO Audit: Check the HTTPS Content for SEO Technical Audit
On Google’s first page of results, almost 70% of the links are encrypted using HTTPS. Your technical SEO audit should include a look at typical HTTPS vulnerabilities if your website is currently secure. What are the most prevalent concerns with HTTPS on most websites?
Your HTTPS site should be checked on several parameters, including:
- Links, Canonicals, and Redirects
- Mixed Content
7. Technical SEO Audit: Google Analytics can help you with Site Metrics
Ensure that your Google Analytics service is delivering real-time data that you can trust. There must be a problem if it is working properly. During a technical SEO audit, this should be examined. There must be a location for Google Analytics’ tracker code on every web page. In both circumstances, the page count should be the same. A discrepancy in the number indicates that certain sites are not responding to crawl queries correctly.
Checking your bounce rate with Google Analytics is another useful feature. Please keep it as low as you can. Why is a low bounce rate important? If your website has a high bounce rate, it means that visitors aren’t getting what they’re searching for. Among other things, optimising your content and page loading speed is necessary to lower the rate. During the technical SEO audit, you can also utilise MozBar to verify the SEO details of various pages on your website. It may highlight the various sorts of links such as follow, no-follow, external, and internal.
8. Technical SEO Audit: Backlink Audit is important
A technical SEO audit includes a backlink audit since backlinks are critical to the performance of your website. They demonstrate to the search engines the importance of your website’s content to its visitors. While off-site SEO is all about links, crawlers aren’t limited to that.
In addition, Google’s robot scans your website for references to your brand. As a result, it’s critical to keep tabs on what’s happening with your website both online and offline. Using tools like Ahrefs, you may do a backlink audit. It may offer you an overview of the sorts of backlinks that are pointing to your site. Ahrefs can assist you with whatever else you need. It’s also a good idea to see which keywords your rivals are currently ranking for. With the help of Semrush, you can find out what kind of backlinks your rivals are getting for your target keywords.
You may then see how you stack up against them in terms of backlinks, and devise a strategy for overtaking them. Check out which social media networks your target audience uses. Linking is an option for those who like your work. This might assist you in gaining more inbound links. With social media, it’s possible to increase brand recognition and hence improve search results for your company’s name.
You must not overlook the importance of social media in your SEO efforts. It’s a great way to get more exposure and in-depth mentions. Even better, it’s even easier than putting up a campaign to create links.
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