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How to Keep Your Digital Brand Fresh During a Disruption?

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COVID-19 has affected the world economy. With this drastic disruption and businesses failing to function at their optimum best, it’s time to adapt to the changing times. The temporary closures have become permanent for some businesses given the uncertain time. If you are a business that is currently facing the wrath then you must be aware of the digital presence.

During the current times when the offline operations have been disrupted for an indefinite time, making the shift towards online platforms has helped businesses stay afloat.

What are the best practices to help your brand during COVID-19?

First you must understand that you need to update the website, Google My business Page and Social Media pages of your brand with updated information. Here’s everything you must update:

  • Active Work Hours – The working hours have changed for your business, so the customers must know the new work hours. Also, it is your responsibility as a reliable business to make the customers understand the reason for this change.

For instance, if you are a retailer functioning later in the day and closing sooner then you must inform your customers about this. The reason for this might be inventory recollection, or santization, anything. In case, you are on offline business who has suspended operations temporarily, be sure to mention the same with a befitting reason.

  • Changing laws and protocols – Many businesses are limiting themselves to supplying only essential goods. So, a super mart might be working in full swing, while an educational supply store might be offering only essential goods. Communicate all these temporary measures and changes prominently and broadly to people who are searching your store online.
  • Introduction of Online Options – Due to the fear of this virus spreading, people were advised to stay indoors. Currently some relaxations are levied, but there was a time, when strict lockdown was imposed globally. During those times only the businesses running online could continue with their operation. If you are an affected business, be aware that you can still get back on track, just go online. Introduce some offers, promotions, and discounts to attract your target audience and customers.
  • Google My Business – When we talk about digital presence, we essentially are talking about building the website as a brand. Website can be considered as the central attraction point, especially when you wish to grow your business online. However, mostly searches go through GMB listing, which essentially means finding local businesses first.

Update your Google My Business, the changes are reflected on Google Site and Maps, which makes it easier for people to locate you.

How Should Brands Engage With Customers During Lockdown?

With businesses shutting down at a fast pace, it is very important to make your presence count. In the realm of education, entertainment, and organizations, the shift from offline to online was mandatory and not a choice.

Engaging can mean anything under the sky. You might engage with your customers better by updating about the operations, or by carrying out fun online activities, or it could also creatively engaging with audience on social media platforms. Here’s how your brand can engage better:

  • For employees, the company’s leadership can play a vital role. Sharing personal messages of encouragement on the corporate social media platforms, is a great idea.
  • Sharing ideas, creativity, and thoughts through blogging and vlogging. This gives a sense of presence. Even if your business gets affected, don’t leave the business flow.
  • Online fun games, polls, and contests, help engage people during this monotonous time.
  • Remind your audience that you and your people are working against all odds to pass the tide of time with valor.

Engagement and encouragement are the key to success during this disruption. Have a voice that talks for the brand. If you are searching for an online medium to help impart that voice to your brand, then connect with New Vision Digital. We have helped various brands stay afloat during this dooming time. We can help you with an adept strategy to grow your business online. Get in touch with us for SEO, SMO, Website Development, Reputation Management, Content Marketing, and much more.

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