A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right.
Here is a list of Indian brands that successfully ran their content marketing campaigns and garnered love and attention from their audience:
Their catchy ads leave you with a smile. “oonchi hai building? Lift teri band hai? We’ll still deliver in time”. This billboard leaves us amused with its creativity. They used a trending song and successfully turned it into a memorable ad. They know their audience well and know how to use comedy to appeal to their customers. Another superb example of their ‘funniness’ is, “I’m great in bed” says breakfast!
“Utterly butterly delicious…Amul” leaves us all nostalgic. They have mastered the art of content marketing with their creative ads that play on puns. They address trending news through their caricatures. The Amul girl has become one of the most famous faces as a mascot, easily recognisable anywhere.
There is something really engaging about kids dressed up as adults. Flipkart provides a dose of amusement with their funny and cute ads. They have a unique style which makes their ad campaigns a successful one.
The face of fashion and lifestyle, vogue, has mastered the art of producing good content. They address social issues pertaining to women with their #VogueEmpower. They have campaigned against violence against women through their videos and touched hearts all over the country. They feature Bollywood celebrities in their videos like Madhuri Dixit, to create buzz.
Oreo entered the market only to be faced with severe competition from other biscuit brands. The fact that it has become one of the top selling biscuit brands in India proves the efficiency of its content marketing. Their ads were creative, cute and appealing to children and adults. They featured Bollywood stud, Ranbir Kapoor in their ads and taught us all the right way to eat their biscuits.
One thing common about these brands, is their understanding of the mantra “content is king”. Creativity is subjective and thus, it can be seen in different shades, appealing to different emotions in the various ads of the above mentioned brands. A well-structured content can take your business a long way, garnering loyalty from customers.
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