Local SEO has a place of its own when it comes to digital marketing practices. Making your business visible among your targeted audience can only be possible with proficient local SEO techniques along with a result oriented PPC campaign.
Keeping PPC aside for some other post, here we have put together some interesting on page tricks your local SEO executive should be using to bring more traffic to your website.
- Fresh Content– Your website should have fresh and updated content regarding the information of the products or services offered by your business. Make the content short, crisp and more visually appealing with the help of creative design layouts, including images, videos and gifs. Make sure the content posted on your website is not copied since that would negatively affect your rankings in the popular SERPs.
- Landing pages– Make sure you provide updated, useful information on your landing pages. It would be beneficial to include targeted keywords, business descriptions, maps, links and necessary contact details of your business for easy reference for your visiting customers.
- Page Tags– Mention the geographical area of your business operation in the text content of as many pages as you can along with the page URLs, Meta Tags, Title Tags and H1 Headers. When this approach is coupled with adding keywords in page content, it can become one of the most important and successful strategies of your local SEO campaign.
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