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How to Optimize Google and i App Store Optimization

August 30, 2020

In this technologically driven world, what is the one thing that all of us strive for? It’s convenience. What happens when you visit an e-commerce website? You are asked to log-in every time you visit it. The interface is sometimes a matter of concern,…

Busting Myths associated with Mobile-First Indexing

Sheena

August 21, 2020

Busting Myths associated with Mobile-First Indexing

Ever since the onset of Google’s experiment with mobile-first indexing in the year 2016, there has been free flow of tons of information. Google offered bits and pieces of information and latest updates related to the best practices and how to prepare well. The…

Facebook Ads or Google Ads: Which is a better Option for Business Growth?

Sheena

July 29, 2020

Facebook Ads or Google Ads: Which is a better Option for Business Growth?

If you are a business looking for possible ways to generate better lucrative leads for your business then I’m sure you would have thought of paid traffic. Paid advertising has two major platforms Google Ads and Facebook advertising. Before we dive into the differences…

Digital Marketers and Tech workers are more productive in the WFH Economy

Sheena

July 17, 2020

Digital Marketers and Tech workers are more productive in the WFH Economy

Working from Home (WFH) is a major cultural shift and also has become a major long-term economic shift that is here to stay. What started as a way to stay safe during COVID-19, has now become an indispensable part of our life. Companies have…

Why is Content Marketing Important? Guide for Marketers & Leaders

Sheena

June 30, 2020

Why is Content Marketing Important? Guide for Marketers & Leaders

Attention is the word that governs the advertising realm. You want your customers to pay attention to your brand, for that you need effective marketing. Effective marketing comes with a strategy that is defined well to help shape-up your business. What is Content Marketing?…

Google Latest Update: Page Experience as a Ranking Factor for Better Web

Sheena

June 8, 2020

Google Latest Update: Page Experience as a Ranking Factor for Better Web

Google has announced their latest search algorithm change. On 28th May, Google stated that an early stage of change is under process. This update is based on the assessment and ranking of web page basis the Google Page Experience. It encompasses analysis of the…

What Is an SSL Certificate and why is HTTPS Important?

admin

May 29, 2020

What Is an SSL Certificate and why is HTTPS Important?

SSL certificates help websites move from HTTP to HTTPS platform, which means a more secure version. An SSL certificate makes SSL/TLS encryption possible as well as holds the public key and the website’s identity. SSL is essentially a protocol that helps encrypt the internet…

Digital Marketing Tips to Help Brands Thrive During COVID-19

Sheena

May 19, 2020

Digital Marketing Tips to Help Brands Thrive During COVID-19

Communities worldwide have been affected by COVID-19 pandemic. Various industries have been hit hard. During this uncertain time companies are looking for solutions to maintain their operations and struggling to stay afloat. Digital Marketing Industries in particular have witnessed a hit majorly, yet the…

Why are Businesses Turning to Digital marketing Agencies during COVID-19?

admin

April 22, 2020

Why are Businesses Turning to Digital marketing Agencies during COVID-19?

Coronavirus has affected the entire world. There are just a handful of regions in the world where Covid-19 has not been reported but in all the big and small countries, Coronavirus has reportedly broken their backs. Due to this pandemic, the work of many…

2020 Social Media Trends You Must Know

admin

March 20, 2020

Social media and digital marketing are now going hand-in-hand with almost every digital campaigns including social media as its major part. However, social media is very far from being static, this essentially means that the trick that worked a few months ago might or…

What is the Importance of Local SEO and How It Can Change the Fate of Your Business?

admin

February 27, 2020

What is the Importance of Local SEO and How It Can Change the Fate of Your Business?

What is a ‘Local Search’? It is a known fact that anyone with SEO expertise and the right authority can help you rank. But, for a search query like ‘digital marketing agency near me’ or ‘best digital marketing services in (location name)’. Queries of these natures includes…

Top 10 Digital Marketing Tools to Enhance Your Business Online

admin

February 13, 2020

Top 10 Digital Marketing Tools to Enhance Your Business Online

In today’s business world, one thing which has made its way high into the sky is undoubtedly digital marketing. Every business that is doing well in today’s times is dependent upon effective digital marketing strategies. There has been a vast expansion of social media…