Digital marketing is the need of the hour with the majority of the world’s population being engaged in the digital world. E-commerce is the fastest emerging sector. Efficient digital marketing strategies in place can garner successful results and increase your e-commerce sales. Digital marketing entails various tool and tasks, which can be used to accomplish a variety of goals for a stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, … Continue reading How To Increase E-Commerce Sales From Digital Marketing? →

A good marketing strategy greatly emphasizes on “good” content. Quality content paves the way for brands to reach their target audience, directly communicating with their emotions and thoughts. Catchy, creative ad content can leave its mark on us permanently. “Washing powder Nirma, doodh si safedi…Nirma se aaye……” you are singing in your head that too with the tune aren’t you? You know exactly what Nirma is. This is the power of content marketing done right. … Continue reading Indian Brands Who Have Mastered The Art Of Content Marketing →

“Extensions” as the name suggests are an addition to your existing browser to facilitate your work. Chrome extensions add more functionality to chrome, improving your productivity. These extensions effectively help in saving time, which enables you to concentrate on the bigger tasks at hand. Chrome extensions can enhance marketing functions through the tasks they perform. Extensions are available in abundance; here are 8 useful chrome extensions for digital marketers. 1. GRAMMARLY A very necessary tool, Grammarly, … Continue reading 8 Chrome Extensions For Digital Marketers →

Travelling adds a flavour to life. It refreshes us and creates a long lasting memory to be cherished forever. Travel websites facilitate our voyage plans by providing a mammoth platform for travel related information one click away. Today, a majority of people book their travels via travel websites. With more people relying on online-booking, competition has become fierce between different travel websites, each looking for an edge over the other. Here are some ways to … Continue reading 6 Ways To Boost Your Travel Website →

Google places great importance on unique content. They categorize sites with unique and relevant content as “alive”, while those with static as “dead”. The websites who don’t update their content are pushed back to the bottom rankings and are left off to dust. Updating your website frequently with unique content will increase the chances of getting a higher Google ranking. However, remember “content is king”. Merely regular content updates will not secure you a high position … Continue reading The Importance of Unique Content in Google Search Ranking →