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Industry RETAIL

To establish as a fitness clothing brand, changing the way of fitness fashion for men & women. To have a great online presence & encourage sales.

Fitkin is a fitness clothing brand for men & women.
It is your one-stop-shop for all gym gear needs, this active wear clothing brand offers high fashion & in trend fitness clothing range for the fitness enthusiasts.

Their motto as an active Fitness Clothing brand is not only to cater to the modern man and woman but also provide an experience that seamlessly fits in with your active lifestyle.

Establishing differentiation is important in field like fitness brands, that’s why we not only want to promote our products but also be associated with the fitness lifestyle & culture. For this we targeted young generation, who are fitness enthusiasts, sports persons by creating engaging posts.

We encourage our target audience by offering engaging contest posts, facts posts, and sale/offer posts in order to connect with them and drive sales for our active wear range.

In order to drive traffic to our website and have more sales, we also made Facebook ads in order to target our audience & get potential customers.

We also involved number of fitness influencers & send them free Fitkin apparel in the hope that they would wear and promote the products on their respective social media channels.

Overall it resulted into great engagement

3700Facebook

1346Instagram

50k +Reach

30k +Engagement

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