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Industry – E-Commerce

Objective – Social

To Spread Awareness On Pan India Level About The New Series Of Household Product.

About Client

Jaypee Marketing is an outcome of the activity taken by DLJM to serve clients with rich quality, quirky products, and global designs, with the label of Jaypee Plus. They have been serving the nation for 70 years. It currently has home-ware products, Kitchen-ware, Kids Lunch boxes and Water Bottles.

Brand Awareness

Brand Awareness was one of the main focus while executing the campaign so as to deliver massive growth in the brand value while, keeping in mind about competitors that were overruling and creating an indulging space where housewives can find the right quality products.

Engagement

The motive was to engage more audience on our Social Media Pages by creating a contest based on factors such as interest and targeting.

Eventually, we got a good response and engagement from the audience, which helps us in making it a huge success.

Induce Solution

Now, the point was to capture the audience organically, i.e. without any contest or gift hamper. So, we created a campaign for our audience to connect with them emotionally, which was followed by Mother’s Day Campaign.

Intensity

Looking at the insights of the contest and campaigns, we did it!

50,000+ Engagement

4,00,000+ Impression

2,00,000+ Reach

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