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Ladli is renowned for its unique initiatives for empowering & rehabilitating lacs of unprivileged and uneducated females & Adolescents in highly sensitive slums & rural parts of India. We were responsible for revamping their marketing and branding strategy.

Ladli Foundation Trust is a non-profit social organization registered under Various Govt. acts Including FCRA and awarded official associations from various prestigious Govt. Departments Such as Delhi Police, AIIMS, Delhi Education Department, UPSACS etc. for implementing grassroots initiatives.

Research on 3 I’s

Brand Awareness:

Having had a little exposure in the digital marketing domain, we wanted to understand their current social media strategy. Before moving ahead with changes on their social media platforms, we decided to first explain to them the importance of social media, especially in audience engagement. We gave them the following pointers:

  • Social Media – organic and paid
  • Instagram hashtags
  • Content; photos, text & videos
  • Frequency and duration of posts in a day
  • Audience engagement.

And finally started building up their first campaign with us for “ Maha Kanya Pujan, A Mega Event To Promote Gender Equality & Girls Health & Education”

Engagement:

We designed this innovative campaign which aims at building up an empire for females in the society which enables them to be healthy, prosperous and self-dependent. Starting from the initiative awareness campaign to building up the invites for the event, we did it all, targeting the people who truly wanted to be part of this initiative and wanted to contribute to the event.

1

Create more content online for purpose of audience reach and engagement.

2

Build a story that talks about Ladli Foundation Trust as a brand, and its ground reality.

3

Improve the brand image by creating a uniform and visually engaging content

Campaigns generated interest among the audience in the Early ’20s and Late ’40s + 50s, engaged group of people who were willing to protector and pledge that they will always respect women and never become a partner in crime against any woman and if anyone misbehaves with a woman in front of them, then they will oppose it!

Overall it resulted into great engagement

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