SEO Copywriting: Tips to Write Better Content for Website Rankings

Posted on 9 Mar at 7:10 am

Stop staring at that blank document! Let your hands rest since they have been continuously swinging back and forth between the backspace key and the alphabet keys for a while now.

We understand that you are putting all your efforts into crafting an effective and beautiful copy of content that tells, compels, and sells your product or service. So, if you are looking for some ideas or inspiration to write optimised content that makes it to the coveted spot on the SERPs, you are at the right place!

As SEO and content go hand in hand, you need to write fresh and compelling content that drives traffic to your website. After all, without SEO, your content will get lost in the shuffle and land somewhere on the 50th page. Below listed are a few tips for SEO copywriting that can help you write better content for website rankings-

Master the 3Cs of Search Intent

The prime lesson of SEO copywriting for bloggers and content marketers is to create the right kind of content for the keyword they’re targeting. Failing to craft the right content as per the targeted keywords can make ranking on the SERPs an uphill battle, and this concept is known as search intent.

To understand search intent, you need to figure out it’s 3Cs first.

a) Content-Type
Types of content almost always can be further classified into blog posts, products, categories, landing pages, or videos. For example, searching for study consultants on google will result in e-commerce category pages. Whereas search results for best study consultants will lead to blog posts.

b) Content Format
Content format mostly applies to international content, which includes how-tos, listicles, news articles, opinion pieces, and reviews.

c) Content Angle
The content angle refers to the main selling point of your content.

Analyse the Top-Ranking Pages for Crafting the Best Content

Search Engines like Google rank the most relevant and useful results on its first page. Therefore, your blog post should prove through your content that it deserves a place there. This can be done by covering things in your content that the searchers want to know. If you look at the SERPs, mostly all the posts on the first page are in the form of a listicle. But do you know what all products, subtopics, features, and information should it mention?

To figure this out, you should look for commonalities between the top-ranking results and then craft an SEO copywriting strategy for your blog post. Not just this technique will improve your content’s utility for searchers, but also potentially increase its relevance in Google’s eyes. You may also run a content gap analysis to see the results that rank on the top-ranking pages.

Build Linking Triggers in your Content

As per Google, links are amongst the top three ranking factors. This is most probably the reason behind the correlation between links and organic traffic. So while doing SEO copywriting, you need to understand why other bloggers link to pages you wish to beat and then apply those insights to your content.

Use the ASMR Formula

Reading a blog on the internet seems like a barter trade transaction. Visitors on your blog page trade their time for your words and hope that it will, in some way, provide them with some knowledge or improve their lives.

If at any point, your readers feel like your content is too burdensome to read, they’ll hit the back button and exit your page. Therefore, to ensure effortless reading, you need to craft content that looks comfortable to read. This starts with the designing of the content. Here’s how you can follow the ASMR formula

a) Annotations – Break the monotony of your content by adding notes, sidenotes, blockquotes or call-out boxes.
b) Short Sentences – Draft short sentences and short paragraphs as long ones are hard to follow.
c) Multimedia – Include multimedia such as videos, images and GIFs to illustrate your points.
d) Read – Ensure the smooth flow of your content by reading it loud and pinpointing areas where editing is required.

Add a Table of Contents to Improve the Reading Experience

Time is precious. So, a reader will always check to see first if the piece of content they’re reading fulfils its purpose or not. If your content has the answer to the reader’s question, they will keep an eye to check if it’s true. Else, they’ll leave and start searching for other websites that might answer their queries. And this is the reason you should add a table of contents to your blog. The table will enable your readers to spontaneously understand if your post has an answer to your question and can directly navigate to that section.

Additional benefit: Adding a table of contents in your piece of content helps create anchors on the pages. Sometimes, Google shows these anchors on the SERPs, which may lead to more clicks and new visitors to your site.

Use Title Tag Hacks to Boost Your CTR

Even if your content gains the top rank on the SERPs, it will be pointless if no searchers click through your page. This is why you need to work on writing compelling title tags that entice the click and drive traffic. Here are three title tag hacks that you may use to improve your title tags-

a) Sprinkle some power words into your title tags which make it more compelling and trigger an emotional response
b) Add parentheses to strengthen your title tag.
c) Add year in your title to give readers fresh and updated results

Connect With New Vision Digital

SEO Copywriting is a vast field. To drive traffic to your website through content, you need to have the best experts by your side. Connect with New Vision Digital as we can help you with all you need to drive traffic and get that coveted spot on the SERPs. Feel free to call or drop an email to know more about our offerings and obtain a customised plan for your business today.