Tag Archives: digital marketing agency India

5 Best Practices to Generate Leads through Email Marketing

5 Best Practices to Generate Leads through Email Marketing

There are people who feel that emails are tumbledown but this might intrigue them that in the business world Emails are still swinging and are deemed as an authentic means of communication with clients and consumers. It doesn’t matter how advanced you are with handling the latest online marketing tools and technology, you still have to utilize Email methods in your marketing strategies in order to gain more leads.

There are various tactics that one should follow in order to generate leads through email marketing, let’s get down to knowing about the 5 best practices:

1. Follow the old C’s – Correct and Concise:

In today’s world where no one has the time to read lengthy emails, it will be effective for you to keep your mails informative yet short and to the point. If you add a few images for visual appeal then there are chances that people will scroll through your entire mail. Along with this, you have to decide a decent yet attention-grabbing subject line which should seem urgent and important, but not a push-down-the-throat.

2. Make the best use of Auto-responders:

If you want your readers to engage with you, add an automated operation to make your consumers feel like they are part of your database or campaign. It also helps in maintaining your relationship with your customers as when you issue newsletters and messages on a daily basis with titles like “sale, discount or new fashion trends on your way” it makes them feel that they chose something really good.

3. Steer clear from “No-Reply” Emails:

Your mail is supposed to help you with building relationship between your brand and your customers, right? But when you use “no-reply” it mitigates the deliverability and also escalates spam. You don’t want your mail to end up in the trash box and for that, you have to dodge the “no-reply” in your mail content.

4. Keep your mailing list clear:

There are people who never open your mail but still opted for your email campaign which lowers your analyzing reports quality against your loyal customers. It’s no use keeping such junk subscribers in your list that misbalances your report as it will be easier for you to calculate an accurate chart and analyze the growth due to your email marketing.

5. Aim your Emails to the landing pages:

This is actually the foremost thing you should retain in mind because it is quite important that your landing pages should be relevant to your Email’s subject and content. There are various tools to ensure that your campaign is working well in generating leads.

These are the few prime factors that you should work on in order to run your business smoothly and successfully. If you are confused about how are you going to manage all this then don’t worry as being one of the top digital marketing agency in India, New Vision Digital can be of big help. We have a team of professionals that will assist you in managing your online presence and apply the best tools in order to gain more leads and sales for your business. Contact us and watch your business grow!

All About Conversion Funnel And Your Business Profits

All About Conversion Funnel And Your Business Profits

What is a Conversion Funnel?

A conversion funnel is basically a path that the visitor of a website follows just before making a purchase. This could include banners or online search to browsing through the website and finally converting into a customer. Well, a typical funnel comprises of adding items to online shopping cart, registering contact details and lastly making a payment through a secured gateway.

Most of the people associate conversion funnels only by tricking viewers to buy a product faster or forcing them to make a decision. Rather, a conversion funnel is to help you so that you can guide your visitors towards the solutions to their problems. And ultimately, if you will become the problem solver of your visitor, then they will sooner become your customers!

How does it work?

So, as cleared above, a conversion funnel is a method that converts a lead into a real customer and this method applies to each and every business. No matter you have a car detailing company situated in the US or digital marketing agency in India, the process for making conversion rates follows the same steps for every business.

Thus, it’s an overall process that a customer follows to purchase a product. Eventually, if your company website stands out on the client’s expectations, then there is more chance that he/she is much more likely to move ahead and make his/her way down the funnel. It might happen that something could distract or induces negativity in the client’s mind, like expensive shipping charges or an attractive link to some other website. These factors could make your business funnel even worse.

What can you do to make the funnel work?

If you want your conversion funnel to work properly, you need to create your business awareness and provide a solid reason for your customers to stay. This will allow the customers to know about your company in a better way and can become a word-of-mouth for others as well. Once the customers know about your company like what you do and how you do, then invoke their interest in your products and services until they do a purchase.

How to create a conversion funnel?

• Evaluate your target audience

Before creating a funnel, firstly it’s very important to know that who is the marketing funnel for and what do you want to achieve from it? The trick is the more you narrow your target audience, the more effective your conversion funnel will be.

• Prepare your Flow Chart and Plan of action

Note that most of the audience doesn’t know who you are, so what you need to do is properly nurture and gain their trust to get the commitment. Ask yourself, what is the source of your traffic? Then, create a landing page that can easily explain your products and services in a short and crisp manner. After that, have a Call to Action that draws a 30-day free trial or taking payment.

• Build your Business Funnel

Now, you need to build your marketing funnel. Don’t forget to check out the whole funnel for any bugs or glitches.

• Launch & Track your Results

Once you have done with building the funnel, it’s very important to analyze which portions of your marketing funnel are operating better than others. Remember, always focus on a single conversion point at a time in order to implement some changes and then track your funnel again. You can also make the use of Agile CRM, a great tool for tracking of sales and marketing.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/