Tag Archives: digital marketing agency

10 Reasons Why Visitors Tend to Ignore Your Website

10 Reasons Why Visitors Tend to Ignore Your Website

Many of the world’s most visible brands understand the value of using a website for marketing as the more visitors you have, the more opportunities you get to make your brand known. Websites provide the respective customers with all the relevant information about the business. Unfortunately, some businesses fall short in delivering their message, which may be due to a technical issue, a Google Algorithm update, or simply a poor optimization. Here are a few reasons that can cause a drop in search traffic.

1. Delay in loading website

Site speed is an important aspect when browsing internet. When a site takes too long to load, people tend to hit the “back” button and move on to some other link in the SERP (Search Engine Result Page).

2. Too many choices can be confusing

For a website to grab visitor’s attention, first step should definitely be comprehensible navigation; a clear guide must be provided to the user.Overloading your site with too many call to actions is not always a good idea as it can cause analysis paralysis, where no action is taken.

3. Website not mobile friendly

Nowadays, mobile traffic accounts for more than half of all internet traffic. Hence having a mobile-friendly page shouldn’t be an afterthought. It is advisable to design responsive websites specially optimized for small screens, so that the user experience is not tampered.

4. Keyword Stuffing

Keywords are an integral part of any website but its overloading can have unpropitious effect on the website. A website loaded with keywords can make visitors feel apprehensive about your business. Apart from ruining it visually, it also takes away user’s attention from the page.

5. Too-many pop ups

Nobody likes their website experience being hampered by a subscription letter pop up or an auto playing video ad, it leaves a negative impression of the website and also disrupts the user’s reading experience.

6. Distractive Animations

The web animations are distracting and tampers user’s reading experience, images are meant to catch the user’s eyes but that doesn’t mean that something gets included out of context. Burdening the page with unnecessary animations also increases the loading time of the page.

7. No Contact Information Page

If customers need help, they want it immediately. They don’t have the time and will to fill the form and then wait to see what happens. Make sure to stay in touch with people through phone, mail and social media and display the contact details clearly on your website to address all their problems.

8. Missing “About Us” Section

An About Us page gives the page visitor a clear idea about the person behind the website. Hence, if you are a business, this about us page is the most crucial part of your site. Also a clear purpose of the website is a must, as a website that doesn’t explain about the work it does, is not going to hold visitors.

9. No Social Media Sharing Experience

In the world of Social Media, it is important for your website to have a social presence, it’s almost as important as having an identity card. Whenever customers come across something interesting on a website they have an instant urge to share it on social media. They scroll and look for plugins, but are highly disappointed to find them missing on the website.

10. Unsuitable Headlines

Not everyone who visits your website is interested in reading a whole lot of text to understand the purpose of your content.In this case you need to have clear headlines so as to attract and hold the visitor on to the website.

These are some of the reasons that tend to hamper user experience and in turn cause loss in traffic. If you are a website suffering the same fate, then you are in luck because New Vision Digital is a premium Social Media Marketing Company in India which can help you gain more traffic on your website and grow your business exponentially.

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

If you are new to the digital realm then you might be confused with the Google analytics report.Let’s take a brief guide through bounce rate and everything about it that one should be aware of. Bounce rate is essentially a report that consists of the percentage of visitors to your website and represents how many people land on your website and left without clicking on other tabs. Many of you get confused with Bounce and Exit which is common.Well, an Exit is when someone leaves a specific page but Bounce is when a person visits your website and then leaves immediately. Let’s understand this in the simplest way if 50 people land on your website but only 25% of them clicks on others pages on your site and rest just leave. Thus, 75% is your bounce rate and 25% is your exit rate.

If you are experiencing high bounce rate then the following factors will help the bloggers in figuring out where they are making a mistake:

– Website takes time in loading:

Those heavy web pages take more than 5-6 seconds to load and that’s where you lose your visitors as people are not so patient. It will benefit you if you keep your website light and decent so that your visitors will stay and read your informative content.

– Avoid a single page site:

This might seem odd but a single page site can be unhealthy for your business as firstly, when you put all the information, photos, and videos on one page it will take a lot of time to load and secondly, It will leave an impact on your SEO ranking as you won’t be able to embody blogs and content in a single page.

– Demode website design:

Believe it or not, but outdated design can really leave a bad impression on your visitors making them think that your company is not up-to-date and they close your website right away. Thus, it is important for you to design a stylish yet decent looking template and website.

– Avoid writing lousy headlines:

It is very important for you to write an eye-grabbing headline and also make sure that your body content is connected to the title otherwise it will just misguide your readers and it will impact your credibility as well as the bounce rate.

– Build a satisfactory interlink structure:

When you post blogs on your website it is beneficiary for you to add internal links in your blog as there might be some other blog on your web page that is relevant to your blog. Also, make sure that your content is relatable and readable as you wouldn’t want your readers to miss any of your blogs.

Reports of Google analytics are misunderstood often and thus, blending your strategic thoughts and technical execution will enable you to understand your website’s performance. Once you comprehend bounce rate in Google analytics, you can improvise your website as per the reports to control the bounce rate. There are various companies that help you with dealing such digital dilemma and advice you with the best solutions. At New Vision Digital you can avail excellent digital marketing services in order to see growth in your sales and business charts. There is a lot more for you at our station to improve your business.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/

6 Useless Digital Marketing Tactics that are Wasting Your Time

6 Useless Digital Marketing Tactics that are Wasting Your Time

Time Management is one of the most overly-romanticized topic but when it comes to making most out of it, hardly few get their strategies straight. Digital Marketing trends change at an unimaginable pace, and with all the technological advancements and new tools that come along, it really becomes hard to stick to strategies once considered the pillar points.

We now have a never ending supply of tools and resources that cater to the need of creating more efficient digital marketing strategies.

But does that have a downside?

Of course it has. It seems like every day there’s something new to learn and master. And you already have a two page to-do-list that needs more of your attention.

Solutions, anyone?

Hey! Don’t think too much! We need to save time, remember?

So here we are with the top 6 Useless Digital Marketing Tactics you need to get rid of right NOW!

1. You don’t need to be on every Social Media Channel

We get it. You don’t want to be left alone behind just because you underestimated a social media development. Businesses today want to create great social presence on every social media channel and even on new ones as they pop up. But hey! There are more than 10 major social media channels out there!

Getting your community built on even one of these major channels is a daunting task. You have to prepare your posts, queue them all up, reply to comments and personal messages and keep track of all the progress you make on the way.

If you are using way too many social media channels, you are wasting time!

Remember, the man who chases two rabbits ends up catching neither. Understand that you cannot be present everywhere at once and be effective.
It’s not about the width, it’s more about the depth. If you focus on being on way too many social media channels, you will not be able to build a large community of people who want to see your brand or business updates.

So choose few channels and focus on building a community on each of them.

2. Do you have Multiple Accounts on the same Social Channel?

Big businesses like Apple and Redbull require multiple accounts on every social media channels to cater to the need of customized content for their audience. Adding to that, these BIG businesses have multiple subsidiaries which have their own audience. That results with creation of more accounts.

But that’s easy when it comes to big businesses like Apple and Redbull.

Let’s say you want to have separate accounts for your Sales, Marketing and Customer Service.

That means 3 different account on every channel, and if there are five channels, you end up with 15 accounts! 15 social media accounts that need to be monitored, maintained and fed with regular content.

Solution?

Create a single account on your targeted channels and then make people from every department the admin of those accounts so that each can post updates related to their department.

Centralize your social media accounts because that helps in strengthening the fan following and increases your content management abilities.

3. Backlink wisely for SEO targets

For your SEO related efforts, one might do everything that it needs to get your business website on top of the search engine result pages (SERPs).
A majority of the small businesses invest in building Inbound Links to get higher traffic and conversions. But is building more number of inbound links lead to higher traffic?

Well, that used to be the case.

Tricksters used to create microsites and send traffic from them to the business website with the sole purpose of link building.

Today, the quantity of the backlinks do not matter. Search Engine like Google now gives preference to high quality backlinks. Therefore, backlinks from a websites with high on domain authority score far better than websites with low domain authority.

So think quality, not quantity.

4. Pushing out Blogs at Assembly-line Pace

According to major content marketing studies, 85% of the marketers credit their increased success to higher quality and efficiency of content creation.
The day Seth Godin came out with “Content Marketing is the only marketing left”, marketers have begun to push out blogs like anything!

But is that the way you want things to be?

Even if you are creating more and more blog posts, you are spreading your resources too thin and that results in lower content quality. And quality is key when it comes to content creation.

Google has made it clear that its goal is to get the user the search result it is looking for, building a seamless pathway between the user and the information it seeks.

Therefore, never compromise with creating lower quality content just because you have to keep up with the content-posting schedule.

5. Replying to all Social Interactions

We all need to start with our social media marketing initiatives and its certain that you won’t receive that many comments and messages on your posts. During this initiative, it’s quite logical to reply to each and every comment because you are building your community.

As your popularity grows and your community builds up, you will reach a tipping point where replying to each and every comment will just not fit your schedule.

But hey, every business is different.

While 64% marketers use social media for 6 hours or more each week, 41% of the marketers spend nearly 11 hours per week.
So if you want time to focus on bigger projects and move forward, killing time just to respond to every single comment, tweet or message is just not what we recommend.

But that doesn’t mean you don’t have to active in your community. The community that you’ve built looks up to you.

Spend time on the conversation that really needs your interference. Be where the interaction is really worthwhile.

6. Email is not the only way to connect

One thing we all need to understand is we, as marketers, ruin everything. In the early days of internet when everything was just magical for the users, the email open rate ranged from 85% to 90%. And then we stepped in. We realized that we can sell our services and products through email. Our lack of patience made us spam-bot every user and today the open rate stands at a stagnating 17%.

Therefore, let’s not totally rely on email marketing. Remarketing and retargeting when combined with social media pixels have proven to be effective. Even direct-marketing via SMS is worth migrating to.

Conclusion

In the digital marketing world, time is the most crucial currency! If you really want to be effective with your digital marketing campaigns, you have to give up wasting time on things you don’t need.

We as Digital Marketers need to be adaptive to the changes, but critical enough to understand the right allocation of resources – Time being the most important of them all.