Tag Archives: Digital marketing company

How To Choose Blog Topics For Your Niche That Generates Traffic

Blogging

While the initial process of starting a blog is all fun and games, it keeps getting challenging with time. Bloggers have the tendency to switch and shift topics. This jumping jack ideology doesn’t work in favor, you lose target over a particular audience. Sticking to a niche (blog topic) helps the engaging like-minded audience. For example, the MOZ Blog is one of the best blogs on all topics related to SEO, giving an insight and a lead over the latest happenings in the digital marketing world. Similarly, it is important that you have a niche for your blog too.

First things first, decide the reason you jumped into the blogging world, whether it’s monetary or a passion pursuit. If former is your choice then you need to be aware of topics that are in trend and also profitable. Consider niches like – free SMS, WhatsApp tips, free movie downloads, these are sure to fetch your audience but won’t add on to your wallet. A good niche would be the one that relates to your liking, has a good grab, also has a monetary value attached. Above all, it should have a future. The key take away from the above discussion is, an ideal niche would be one that caters to all the following:

  • Interests.
  • Value to business.
  • Search volume.
  • Future perspective.

If you have already perpetrated to a niche that has no future prospect or you have indulged in blogging about multiple things, fret not! You can always go back and make essential changes. Here’s a comprehensive guide to begin with:

  • Brainstorming is the first step of the ladder – Visualize, validate and evaluate. The first step needs rigorous checking and evaluating and also preparing a list of the potential niches. For this analysis, a blank white wall won’t help, unless it’s a whiteboard where you will pen down your ideas. Read magazines, blogs, articles, research and come up with your perspective and potential topics.
  • Profit or passion, make a choice or choose both – The first and the golden rule is –“don’t pick a topic, you wouldn’t want to write on”. Don’t just go by something that is ruling market at present, time changes in the blink of an eye and so do trends. Your long-term goals matter. What good would it be, if after a week of choosing the topic you don’t feel like working on it anymore!
  • Check in with your competitors – You love all things fashion and decide to blog about your passion the only thing that can hinder your success is the volume of blogs already available and doing well. It’s a broad spectrum with tons of reputed bloggers already earning from their passion. Check the monthly search volume of the topic, the future prospect and choose accordingly.

In a succinct manner we can say that choosing a blogging niche takes more than just area of interest. It needs due diligent research and work on the future scope, potential and market analysis. New Vision Digital is the best company offering digital marketing services to help you rank your page, enhance brand reputation and reach new business horizons.

7 Reasons Why Digital Marketing Is Important For Businesses

Customers are more interested in what’s online rather than offline. By utilizing some digital marketing strategies and you can be a top brand here. How so? With Digital Marketing tools and techniques, business owners have the best chances for competition, survival and even business growth.

7 Reasons Why Digital Marketing Is Important For Businesses

New Vision Digital, the best company for digital marketing, has line down some key reasons which explains why internet marketing is important for businesses today–

1. Balance the level between big & small companies

Digital Marketing provides small & medium enterprises with the platform to compete against the big brands and attract their fair share of targeted traffic. It offers them the required resources to perform sales & marketing processes that were previously limited to large corporations and can effectively engage with multiple customers, locally or globally.

2. Cost-Effective Medium

Since small businesses have little resources & sometimes even capitalization, so Digital Marketing provides them with a better and cost-effective marketing channel that delivers results than traditional marketing.

3. Increases Conversions

The success of online marketing of businesses products and services is measured on the basis of the percentage rate of incoming traffic that gets converted into leads, subscribers or sales, depending on the intended purposes of your website. Without this conversion, all the traffic and marketing efforts are all waste.

Exploiting digital tools & techniques such as Search Engine Optimization, Social Media Optimization, Social Media Marketing and Email Marketing, one can generate quick and effective communication and interaction with targeted audiences, which delivers better-than-average results in terms of higher conversion rates.

4. Generate Better Revenues

Higher conversion rates mean profitable benefits for your business in terms of better & higher revenues and better revenue means the chance for small & medium companies to expand their manpower & businesses, both locally and globally.

5. Platform to Interact with your Targeted Audience

Digital marketing tools provide you with the platform to interact with your targeted audiences in real time, thus, offer you an insight on what your targeted audiences want. This helps you make the right decisions and improve your services to provide your customers with a better experience, develop good relationships with them and gain their trust.

6. Builds Brand Reputation

For making you the best brand electronically, your targeted audience plays an important role. If you deliver what you propose & promised, then this will help you develop a better relationship with your targeted audiences. This will prove beneficial for your brand reputation, as satisfied customers will most likely tell other people about their experience with your brand. Thus, further opening new doors of opportunities for reaching bigger markets and attain business growth.

7. Better ROI for Your Marketing Investments

With better revenues & better branding, you get better Return on Investments (ROI). The more data and the more traffic you generate, the better your ROI will be.

We, being the top digital marketing company in Noida, are well versed with a wide range of web technologies and are capable enough to accomplish each and every requirement of responsive websites.

For more information about our services, call us on +91 9818456688, or you can email us on info@newvisiondigital.co.

From Street Advertisement to Digital Marketing – The Swift Turn in the Field!

We are in 21st century, where we can connect to a person sitting in the outer space through the latest advancements in technology and can track our cab ride to utmost accuracy using the Hi-Tech tracking devices invented by some higher minds. 

Gone are those days when we used to spend a lot of our hard earned pennies to get our ad printed on the tallest billboard of the vicinity. 

FROM STREET ADVERTISEMENT TO DIGITAL MARKETING – THE SWIFT TURN IN THE FIELD!

Billboards have gotten outdated with the emergence of digital media.  We used newspapers, street hoardings, pamphlets, posters and many other things. In the last decade, we have revolutionized and travelled with roller blades in our feet around the cosmos of Digital Marketing.

What is Digital Marketing?

In simplest of the words, marketing that takes place through digital canals such as websites, social media, Google etc. (All techy things, in short). Digital marketing is that marquee which entails a lot of activities, paving its way through different channels, meeting at a definitive point of interpretation.

On the road towards branding, a new highway was constructed and was named Digital Marketing! 

Traditional Vs Modern Marketing-

Traditional or Street advertising had many loopholes which are now curbed with the birth of digitalization. 

Traditional publicity lands you in ‘No- Analysis’ state i.e. – there is no way you can keep a track of how your brand landed in the arena of potent consumers. You don’t have a record how the people reacted (if they saw the ad).

With digital marketing-

  • The size of your business doesn’t matter; you get the complete analysis of the marketing missile you launched. 
  • More Connections are formed when you get ‘Out there’.
  • Prompt Conversations are made possible! 
  • The Larger audience is targeted and the proximity constraints are minimal.

Team NVD takes active participation and surf along the highs and lows of the tides of branding and digital promotion. We are proud to be amongst the digital marketing agencies that are Partners with Google and accredited Bing Professionals. Contact us on – +91 9818456688 or reach us at- info@newvisiondigital.co

Digital marketing is like eating with a silver spoon. All you have to do is pick up the SPOON!

Is (Traditional) SEO Dead?

Though marketers and bloggers are predicting the demise of SEO in the near future, the equation lacks a very crucial word to be added to it – Traditional. So when digital world talks about the imminent death of SEO, it is the death of traditional SEO that they are talking. Timely Google algorithm updates and advanced Artificial Intelligence has led up to the smartening of Google crawlers which no more judge a content depending on Keyword density but the relevance of high quality content on the topic!

Is (Traditional) SEO Dead?

Traditional SEO

Yep, traditional SEO is dead! You can no longer follow step by step instructions of optimizing the website, making backlinks, creating content brimming with Keywords etc. All these strategies to optimizes e-Commerce websites worked up to a recent time in the past, but with the Penguin 4.0 update, all archetypal SEO techniques have become obsolete, and a whole new advanced version of SEO has taken birth which is much beneficial for optimizing the websites.

Advanced SEO

Google’s ‘DeepMind’ is learning a lot from the past experiences – storing data and making neural suggestion similar to human brain! At the end of the day, it is the customer that judges a website, but the role of Google crawler comes first into the equation, separating authentic high quality content from keyword stuffed non-relevant content. So quality backlinks and keywords are no longer going to help your e-Commerce website to make it to the first page of search engines and what matters the most is how much you understand your target market!

Understanding the user is one of the major concerns in quality link building and On-Page optimization. Moreover, value-added and properly written content is the top hallmark of top digital marketing agencies.

Well, the bitter truth is that SEO is evolving and digital marketing experts need to evolve too to stay ahead of the competition. With improvement in technology, each digital marketing company is striving to modify their SEO marketing strategies for better.

New Vision Digital is your dependable digital marketing company in Noida to get the best results for your business. Dedicated to improve our marketing strategies with time, we provide best digital marketing packages in industry to match your budget.

Visit http://www.newvisiondigital.co/ to request a free quote.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.

Google Analytics 360 Suite comprises of a six-pack of following features:

  • Google Audience Center 360 (beta)
    This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
  • Google Optimize 360 (beta)
    It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
  • Google Data Studio 360 (beta)
    Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
  • Google Tag Manager 360
    The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
  • Google Analytic 360
    Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
  • Google Attribution 360
    This product helps marketers make judicious decisions when it comes to planning budget or making investments.

How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.

New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.

We provide result oriented quality based digital marketing services for both national and international clients. Drop us a line at info@newvisiondigital.co to know our wide range of digital marketing services.