Tag Archives: Digital marketing company

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Analysing consumer behaviour is of great importance so as to make necessary changes to your marketing strategy and come up with advanced and better solutions. In a multi-screen world, integrating all your marketing endeavours on a single platform is a very challenging task.

Cross-Channel Marketing Made Easier with Google Analytics 360 Suite

Google analytics recently launched its free Beta version to help enterprise-class marketers organize and monitor all their marketing channels at one place. Big brands such as L’Oreal, Lenovo and Nest are gaining huge returns by investing in Google Analytics services. Being faced with the same challenge of organizing millions of search queries, Google has now come up with a solution for the marketers using its expertise and learning from own experiences.

Google Analytics 360 Suite comprises of a six-pack of following features:

  • Google Audience Center 360 (beta)
    This tool offers a platform for the marketers to manage their data by analysing the consumer behaviour across various channels, campaigns and devices. It is integrated with DoubleClick, Google and even third party data providers.
  • Google Optimize 360 (beta)
    It offers the convenience of personalization and testing of your website. You can present your consumer with different variations of your website and choose one format depending on the preferences.
  • Google Data Studio 360 (beta)
    Integrate all your data on a single platform through dashboards and reports. Google Docs technology offers real-time sync with all data spread across various channels offering the convenience to analyse all info in one go!
  • Google Tag Manager 360
    The products helps to boost confidence and the decision making power of the marketers by helping them access quality site information to streamline workflows and gain data accuracy.
  • Google Analytic 360
    Analyze all customer data and get it integrated at one place so as to make necessary changes and improve your marketing strategy.
  • Google Attribution 360
    This product helps marketers make judicious decisions when it comes to planning budget or making investments.

How effective Google Analytics 360 Suite is going to be for the digital marketing agencies? Well, we have to wait and watch. Currently, limited number of clients are availing its services and are full of praise for this new venture by Google.

New Vision Digital, being a leading digital marketing company in Noida, welcomes all changes in the digital market with open arms. Incorporating every advancement with skilful accuracy is what makes us a great SEO company in India.

We provide result oriented quality based digital marketing services for both national and international clients. Drop us a line at info@newvisiondigital.co to know our wide range of digital marketing services.

Get ready for Google’s new update Mobilegeddon!!!

Mobilegeddon

Google is on a spree! The Web and SEO markets were abuzz well before the actual update date of the Google Mobile Update, i.e. Apr 21, 2015 because the early announcement. Minutes after the rollout started, social media platforms all over the globe were flooded with posts and tweets about people expressing their views and seeking help over this new algorithm rollout. From the lines of the famous science fiction movie (Armageddon), that inspired the alternate epithet of Mobilegeddon:

Truman: So what’s the verdict?
Harry Stamper: They’ll do it. They’ve made a few requests though.
Truman: Such as?

  •  This update will only affect the search rankings on mobile devices.
  • Will affect search results in all global languages.
  • Applies to individual pages and not entire websites.

These are the points highlighted by Google on its official Webmaster Central Blog. Now let us understand how this will affect the SEO crowd.

It would not affect the search results on desktops and tablets. Thus, their page rankings would remain same on these devices. According to the Click-through marketing reports, only 40% of the websites failed to meet Google’s criteria for optimal user experience on smart phones, which is actually less than what Google’s analysts team suspected. This might be because “there were a load of websites that became MF [mobile-friendly] recently”, as said by Google Analyst Gary Illyes, on Friday, May 1st 2015.

Another great benefit for the Digital Marketing Industry is that this update only impacts individual pages and do not affect the full website. For example, if your website has 10 mobile friendly pages, the page rankings in mobile devices for the queries stated in these pages would be positively impacted, irrespective of the rest of the pages. Apart from the MF characteristic, there are still many signals used by Google to rank search results, one of them being quality content. That means your website would still be ranked higher if you have high quality content for the query made by the user, even if it is not mobile friendly.

Click to check whether your website passes Google’s Mobile Friendly Test!

If not, contact a reliable digital marketing company to help design a mobile friendly website for your company using the various responsive frameworks (RF) available. Stay tuned to our blog for some of the best RFs trending in the market.

Digital Marketing: The ‘New Generation’ Marketing Approach For Businesses

No matter what type of business you are engaged in, marketing is the most imperative aspect. People want to purchase goods or services from enterprises that are trustworthy. The marketing approach of any business governs the victory of that business in the time to come. In this internet age, businesses have a widespread array of opportunities where they can gain probable customers. With a large group of customers connected to the internet and other digital podiums, digital marketing has gained superiority over outmoded marketing practices.

Digital Marketing

What is digital marketing?

Digital marketing can be well-defined as a new dimensional insight on technology which connects people with one another, as an operative marketing tool to draw audience towards online business. If a business wants to take part in a digital marketing crusade, it is essential l to decipher the right campaign that will fascinate their specific target audience. Out of the vast selection of digital marketing approaches, the internet is most conspicuous as it is economical and most efficient option. Online advertising, blogging, video promotion, e-mail and social media are just a handful of tools that are a part of internet marketing. It has the capability to reach global customer base at commendable speed and at nominal cost.

Digital marketing is a vast arena where you need help and assistance of a professional digital marketing company. New Vision Digital can be the perfect choice for you as it can help you to move forward on the path of success by assisting in dealing with the new challenges tossed by digital technology.