Tag Archives: digital marketing firm

Go Digi – Ecommerce SEO Tips to Boost Online Store Sale

Go Digi - Ecommerce SEO Tips to Boost Online Store Sale

We’re living in the 21st century where almost all businesses, whether big or small, are shifting their base to the online medium. Whether we talk about service-based businesses or retail stores, the internet has proven to be a big boon for the companies. As a medium, it not only allows one to promote his or her business on a wider scale of the population across the globe but also makes it possible for businesses to attract leads even from the most remote corners of the world. Someone travelling from Australia to India is now able to easily book his wedding Sherwani from a designer who is actually based out of the United States. Thus you see, no matter where you are, no matter where you are heading to, the internet has made the world one small global village where everything is accessible just at the click of a button.

Digital-Marketing-Company-in-India

But how does one make it work? SEO of course! Social Media Optimization is what drives a website’s ratings and position on the online list. The way one optimizes their business and website decides the future of the business through the online medium. A great SEO service can easily help your business reach the top rankings on search engines within a short span of time. Similarly, an inadequate SEO service could leave your brand hanging with no growth prospects. Thus, in order to dominate the search engines and boost your e-commerce sales with effect, it is imperative that you opt for the correct SEO tricks and techniques that would help your brand reach the desired results.

digital marketing company in India

Given below are some of the tips that one can follow to enhance their SEO rankings and boost e-commerce sales.

1. Accurately designed URL structure

A haphazard URL structure is most likely expected to the leave the customer lost and wondering where to go next. However, a clean architecture and the structure of the URL will offer the user the facility to search for what they are looking for in exact terms.

2. Avoid redundancy

Any website that has duplicate product descriptions is instantly ranked lower as per Google terms. Therefore, it is important for one as a business owner to ensure that the descriptions on the website are unique and do not clash with Google policies as ‘duplicates’.

3. Keyword tools

Keywords are what help your website’s discoverability on the internet. A good selection of keywords is thus important as poor keywords will not help your website show up on the search engines. Nowadays there are several tools available online to help you search for the keywords best suited for your category of business.

3

4. Image optimization with keywords

Another important factor that would help your brand’s SEO ranking online would be the keyword optimization of the images you use on the website. Every image used on the site must have relevant keywords in the ALT tags.

5. Social media link usage

One of the most effective ways to get more traffic on your website is to include your product’s links on the social media posts. Nowadays most social media platforms allow the tagging of product on sale and thus it serves as an excellent way to get more website redirects.

6. Best selling items at the front

Just like brick and mortar store, the best-selling products must be showcased at the front of the website. Someone who clicks on your link must be able to see the best products that lure them to explore the site more.

7. Mobile friendly websites

Statistics show that a majority of the population prefers to access the internet over their mobile web browsers. Thus the websites must be optimized and developed in such a way that it opens right on every device and does not get truncated from any end.

There are several steps that go into making a website SEO friendly to increase online sales, but the most important point to remember is patience and perseverance. SEO is a slow process and with the launch of new brands each day, it is also becoming home to massive competition. New Vision Digital in Noida is recognized as the premier digital marketing company in India that walks ahead daily with the aim of promoting each client’s business online. Our SEO services help our clients reach the top rankings in the shortest spans of market stats.

How To Increase E-Commerce Sales From Digital Marketing?

Digital marketing is the need of the hour with the majority of the world’s population being engaged in the digital world. E-commerce is the fastest emerging sector. Efficient digital marketing strategies in place can garner successful results and increase your e-commerce sales. Digital marketing entails various tool and tasks, which can be used to accomplish a variety of goals for a stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.

How To Increase E-Commerce Sales From Digital Marketing?

Digital strategies include:

SEO (Search Engine Optimization)

SEO helps your business get discovered online by optimizing your business’s online presence for search engines. The goal here is to get your business website ranking on the first page of the search results. Ranking high on the search engines is imperative with the increased competition. A good SEO strategy helps you to widen your business’s reach and target a relevant audience. An increased traffic to your website can make or break an organizations success. Invest in good SEO strategists and get effective outcomes.

SMO (Social Media Optimization)

Social media is a huge platform that engages a large number of audiences. If you correctly optimize your social media, you can hit your targeted customers with your social media campaign. SMO is a form of internet marketing where one can generate publicity through social media. Your SMO goal must be clearly set to circle your strategy around it. Whether it is awareness you need to create about the product, improve customer satisfaction or boost sales.

PPC (Pay Per Click)

PPC is a mode of online marketing where the advertisers are paying a fee each time someone clicks on their ads. It’s a way of buying visits to your site, rather than attempting to “earn” the visits organically. A well-organized PPC strategy will result in increased traffic along with higher sales. PPC ads can also be customized to location and target audience. This will enable businesses to efficiently increase their sales.

Content Marketing

A good content can entice and influence your audience, thus converting them into loyal customers. Updating your website frequently with fresh content will increase the chances of getting a higher Google ranking. However, remember “content is king”. Merely regular content updates will not secure you a high position on Google’s search engine ranking. The content on the sites must be relevant and original. Just circling the content around keywords will not yield good results. A well-structured content holds the ability to attract potential customers, leading to increased sales.

We at New Vision Digital are a close-knit group of experts who craft successful strategies around your needs. Our digital marketing agency for e-commerce will guide you through every step to make your business a successful one. NVD’s seasoned team of professionals are well equipped with the world of digital marketing.

Contact us today to stand out from your competition.

C-89c, third floor, Sector-8, Noida, Uttar Pradesh- 201301
Phone: +91 9818456688
Email: info@newvisiondigital.co