Tag Archives: digital marketing services

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/

Magento or WordPress – Which One Should You Choose for E-commerce Website?

Magento or WordPress – Which One Should You Choose for E-commerce Website

We are living in an era of complete and absolute digitization. The advancement in technology and the rapid spread of internet is giving the much-needed boost to global commerce and economy. As a result, more and more businesses are finding themselves taking a turn towards going online and exploring the digital options available to facilitate a steady growth for their business. However, on the journey towards digitization, many brands and companies are left wondering about the right path amongst the several options available. Those who wish to set up e-commerce websites to sell their products and services often get stuck on one question – which platform should we use for our website? While there are many alternatives for the same, the two best e-commerce website building platforms available with free features are Magento and WordPress. But before you settle down on one of the two, it is essential to understand the features of both.

Being one of the most flexible tools for use, Magento is among the most efficient platforms loved and supported by the leading brands across the globe. The platform today has more than 150,000 web developers as users. WordPress on the other hand, has since years maintained its top position as the most trusted open-source Content Management System (CMS) available. However, when it comes to its usage as an e-commerce website building tool, it is a WordPress plugin called WooCommerce that gives competition to Magento. WordPress today boasts of 75 million active websites, over 23.6 billion monthly page creations, 69.5 million new posts, 409 million views and 46.8 million comments every month.

When it comes to analyzing the two platforms, one has to keep in mind that both of them come with their own special and unique features that must be considered while making the final pick. It is noteworthy here that Magento and WordPress are both free systems with multiple e-commerce functionalities, themes, features, and SEO.

digital marketing for ecommerce

Let us now look at some of the points that will help you in making your final decision on Magento Vs WordPress.

Usability and Flexibility

When it comes to comparing the ease of use of both the platforms, Magento comes across as a more complex tool due to the requirement of coding applications which is not the case in WordPress. Using Magento to set up your e-commerce website might require you to take the professional help of coders and developers. Moreover, Magento is less flexible as compared to WordPress as it is a hardcore e-commerce platform and thus does not provide any option for other features like blogging. However, it really is an excellent tool for businesses that are looking solely for an extraordinary e-commerce website.

Purpose and Function

The biggest thing that one keeps in mind while building a website is the purpose of the website. If one is looking for a heavy website for selling more than 500 physical products online, then Magento is definitely the way to go. However, if your requirement is for a blogging/informational website with digital products and services up for sale, then you can consider investing in WordPress.

Developer-Friendliness and Security

Being a complex website-developing platform, Magento comes with a built-in security feature safeguarding the website from possible cyber-attacks. However, in case one is not well-versed with software programming and coding, then a need may arise for hiring a professional. WordPress, on the other hand, is a development-friendly platform that allows literally anyone to have access to and use its tools with ease. However, one issue with WordPress is its vulnerability to cyber threats due to the use of third-party plugins.

Keeping the above-mentioned points into consideration, it becomes relatively easier to make your pick from amongst the two platforms. While both Magento and WordPress are the leading CMSs in the world, they both have their pros and cons when it comes to setting up an e-commerce website. Saying it in simpler terms, Magento is the way forward for heavy websites being set up solely for the sale of physical products while WordPress is an excellent choice for blogging/informational websites with digital products/services on sale. Once you have settled down on your favourite choice and have developed your website, the next step in the process is to market your website to get the best results and traffic. New Vision Digital in Noida, is one of the best firms for Social Media Marketing for E-Commerce websites that delivers visible results. We are waiting to help you take your business to new heights, are you?

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

Social media marketing today is one of the biggest tools when it comes to marketing any and all kinds of businesses. The medium is less time consuming and more efficient for business owners when it comes to comparing the expenditures and efforts included. Moreover with the advancements in technology and the penetration of internet among all classes and sections of society, social media marketing has become a lucrative medium for sizes of projects and companies. With benefits starting from the lowest possible budgets, there is no business today that is afraid of experimenting with the medium to analyze its effects on their business idea. To confirm the same, one of the latest statistics has claimed that more than 90 per cent business owners have reported an increased exposure among many other benefits for their companies. However, one problem that many still face is the lack of information and knowledge on the use of these social media marketing tools. While people are aware of the benefits, it is the technical know-how that is still missing. That is why to make matters a little easier for the newbies in the field, we are here to list out the 5 aspects that show the power of social media marketing for businesses.

1. Brand Awareness

Gone are the days when one was forced to invest lakhs in single ad promotion campaigns to increase the brand awareness for their new businesses. The new tools just require one to simply add their own social accounts on all social media platforms such as Facebook, Instagram, LinkedIn, Google+, and Pinterest, and share the links across to gain ‘page likes’ and ‘shares’. It is now much easier and efficient to allocate budgets and set goals using something as simple as a computer and your own banking details. There is no more a requirement for middlemen to do the same for you.

2. Inbound Traffic

The world is a big place which is now connected with the help of the internet. Majority of the population now stays ‘online’ for all intents and purposes through various social media applications. This further implies that it is a big thing for building a global community which in turn increases the inbound traffic towards your business which was otherwise limited to the group of your local customer circle. The use of tools like hashtags and keywords now helps in spreading awareness and gaining traction on your business and its respective social portals.

3. Search Engine Rankings

In simple terms, search engine rankings are the position that your business gains on search engine portals like Google, Yahoo, and Bing. Higher the SER, greater are the chances of your business being recognized by a greater range of population over the internet. Social media marketing thus helps you work towards improving your SER and thereby improving your chances of gaining business and customers online.

4. Conversion Rates

Earlier with the absence of internet and social media, converting prospective clients to actual patrons was a long standing task. However now, interactions and communications over social media has sped up the process in a massive way that has led to over 51 per cent of the marketers claiming an improved ability in building positive relationships with consumers. Moreover, statistics also show that social media guarantees a 100 per cent higher lead-to-close rate as compared to traditional marketing methods.

5. Brand Loyalty

One of the biggest factors that result in the success of any business is the loyalty of the customers. If a brand has a forever changing consumer base, it can never be sure of long term success. The goal must always be to bring in new customers while retaining the old patrons. Social media marketing as a tool ensures that the customers have a direct channel of communication with the company. They no longer have to wait over telephone lines while the operator makes them press several other buttons.

Social media marketing thus as a tool is one of the most powerful tools that enable businesses to reach a wider base of customers and audiences. Whether we talk about brand awareness, product promotions, event announcements, conversions, or even lead generations, social media is a tool that is efficient and convenient for all. While it may seem like the easiest task ever, there are several aspects that must be kept in mind before investing in the tool. These days the markets are being dominated by social media marketing agencies like New Vision Digital that undertake all your social media marketing needs and provide you the results you desire. The digital marketing services of NVD are today unmatched across the industry and are thus the best so far.

+

Go Digi – Ecommerce SEO Tips to Boost Online Store Sale

Go Digi - Ecommerce SEO Tips to Boost Online Store Sale

We’re living in the 21st century where almost all businesses, whether big or small, are shifting their base to the online medium. Whether we talk about service-based businesses or retail stores, the internet has proven to be a big boon for the companies. As a medium, it not only allows one to promote his or her business on a wider scale of the population across the globe but also makes it possible for businesses to attract leads even from the most remote corners of the world. Someone travelling from Australia to India is now able to easily book his wedding Sherwani from a designer who is actually based out of the United States. Thus you see, no matter where you are, no matter where you are heading to, the internet has made the world one small global village where everything is accessible just at the click of a button.

Digital-Marketing-Company-in-India

But how does one make it work? SEO of course! Social Media Optimization is what drives a website’s ratings and position on the online list. The way one optimizes their business and website decides the future of the business through the online medium. A great SEO service can easily help your business reach the top rankings on search engines within a short span of time. Similarly, an inadequate SEO service could leave your brand hanging with no growth prospects. Thus, in order to dominate the search engines and boost your e-commerce sales with effect, it is imperative that you opt for the correct SEO tricks and techniques that would help your brand reach the desired results.

digital marketing company in India

Given below are some of the tips that one can follow to enhance their SEO rankings and boost e-commerce sales.

1. Accurately designed URL structure

A haphazard URL structure is most likely expected to the leave the customer lost and wondering where to go next. However, a clean architecture and the structure of the URL will offer the user the facility to search for what they are looking for in exact terms.

2. Avoid redundancy

Any website that has duplicate product descriptions is instantly ranked lower as per Google terms. Therefore, it is important for one as a business owner to ensure that the descriptions on the website are unique and do not clash with Google policies as ‘duplicates’.

3. Keyword tools

Keywords are what help your website’s discoverability on the internet. A good selection of keywords is thus important as poor keywords will not help your website show up on the search engines. Nowadays there are several tools available online to help you search for the keywords best suited for your category of business.

3

4. Image optimization with keywords

Another important factor that would help your brand’s SEO ranking online would be the keyword optimization of the images you use on the website. Every image used on the site must have relevant keywords in the ALT tags.

5. Social media link usage

One of the most effective ways to get more traffic on your website is to include your product’s links on the social media posts. Nowadays most social media platforms allow the tagging of product on sale and thus it serves as an excellent way to get more website redirects.

6. Best selling items at the front

Just like brick and mortar store, the best-selling products must be showcased at the front of the website. Someone who clicks on your link must be able to see the best products that lure them to explore the site more.

7. Mobile friendly websites

Statistics show that a majority of the population prefers to access the internet over their mobile web browsers. Thus the websites must be optimized and developed in such a way that it opens right on every device and does not get truncated from any end.

There are several steps that go into making a website SEO friendly to increase online sales, but the most important point to remember is patience and perseverance. SEO is a slow process and with the launch of new brands each day, it is also becoming home to massive competition. New Vision Digital in Noida is recognized as the premier digital marketing company in India that walks ahead daily with the aim of promoting each client’s business online. Our SEO services help our clients reach the top rankings in the shortest spans of market stats.

Is Outsourcing Digital Marketing A Good Idea?

outsourcing digital marketing services

Digital marketing is an indispensable part of any business. However, time is a precious commodity and having to market your own brand online can take up large chunks of your time and money. A cheaper alternative is outsourcing digital marketing services. Outsourcing your digital marketing to an agency can gain you many benefits. Here are some advantages of outsourcing digital marketing services:

1. Cost effective

Outsourcing digital marketing proves to be a cheaper alternative to setting up an in-house digital marketing department. Managing a full marketing department involves time and money. You will need experts in strategy, content, design, branding, lead generation, ad campaign managers, web development and more with the right amount of experience. Outsourcing these services serves as a more hassle free option.

2. By outsourcing you can focus more on other aspects of your business

By outsourcing digital marketing, you can keep the process independent from the core of the company. With your marketing strategies being handled by an external source, you are free to focus on the core of your business.

3. Better insights

Unlike your business, a digital marketing agency’s core business is digital marketing. They are experts, who keep themselves abreast of the latest trends, technologies and industry update. Outsourcing will enable you to gain an outside insight into your business. Hiring a digital marketing agency can give you a new perspective on how to approach your marketing.

4. Assured return on investment

Hiring a digital marketing agency is an assurance that your funds will be invested properly, in the right, high yielding channels. The marketing specialist’s will focus on utilizing your funds to increase your leads and traffic. A digital marketing agency will offer an expertise on how to use the funds efficiently.

5. Lesser risk of stagnation or neglect

The digital marketing agency you hire has to constantly prove ROI by delivering results promised or face the threat of losing your business. This keeps them committed and on their toes. There is lesser room for mistakes and neglect. They’re genuinely interested in optimizing your digital marketing strategy for best results.

6. You’re working with experts

Digital marketers have experience and are connoisseurs of the digital marketing world. You are hiring industry professionals to craft proven strategies to yield higher results. What’s better than outsourcing the services of people who are experts in their fields and are fully equipped with the latest technology, skills and trends?

7. Opens you up to multiple marketing channels

Handling your digital marketing in-house might make it tough to use all the digital marketing channels available to grow your business. Outsourcing will enable you to use multiple marketing channels with ease.

The digital marketing world may overwhelm at a glance. We are here to make your journey a smooth sailing one with our tested digital marketing strategies. We at New Vision Digital, circle our marketing strategies around your requirements to get you the desired results. With an aim to be the best digital marketing company in Delhi NCR, we offer comprehensive digital marketing services.

Contact us today to form a strong footing in the digital marketing realm.