Tag Archives: online advertising company

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

Beginner’s Guide to Bounce Rate – Everything You Need to Know about It

If you are new to the digital realm then you might be confused with the Google analytics report.Let’s take a brief guide through bounce rate and everything about it that one should be aware of. Bounce rate is essentially a report that consists of the percentage of visitors to your website and represents how many people land on your website and left without clicking on other tabs. Many of you get confused with Bounce and Exit which is common.Well, an Exit is when someone leaves a specific page but Bounce is when a person visits your website and then leaves immediately. Let’s understand this in the simplest way if 50 people land on your website but only 25% of them clicks on others pages on your site and rest just leave. Thus, 75% is your bounce rate and 25% is your exit rate.

If you are experiencing high bounce rate then the following factors will help the bloggers in figuring out where they are making a mistake:

– Website takes time in loading:

Those heavy web pages take more than 5-6 seconds to load and that’s where you lose your visitors as people are not so patient. It will benefit you if you keep your website light and decent so that your visitors will stay and read your informative content.

– Avoid a single page site:

This might seem odd but a single page site can be unhealthy for your business as firstly, when you put all the information, photos, and videos on one page it will take a lot of time to load and secondly, It will leave an impact on your SEO ranking as you won’t be able to embody blogs and content in a single page.

– Demode website design:

Believe it or not, but outdated design can really leave a bad impression on your visitors making them think that your company is not up-to-date and they close your website right away. Thus, it is important for you to design a stylish yet decent looking template and website.

– Avoid writing lousy headlines:

It is very important for you to write an eye-grabbing headline and also make sure that your body content is connected to the title otherwise it will just misguide your readers and it will impact your credibility as well as the bounce rate.

– Build a satisfactory interlink structure:

When you post blogs on your website it is beneficiary for you to add internal links in your blog as there might be some other blog on your web page that is relevant to your blog. Also, make sure that your content is relatable and readable as you wouldn’t want your readers to miss any of your blogs.

Reports of Google analytics are misunderstood often and thus, blending your strategic thoughts and technical execution will enable you to understand your website’s performance. Once you comprehend bounce rate in Google analytics, you can improvise your website as per the reports to control the bounce rate. There are various companies that help you with dealing such digital dilemma and advice you with the best solutions. At New Vision Digital you can avail excellent digital marketing services in order to see growth in your sales and business charts. There is a lot more for you at our station to improve your business.

How SEO Competition Analysis helps in Improving Website Ranking?

How SEO Competition Analysis helps in Improving Website Ranking?

Those who are new to this game of Search Engine Optimization world and are wondering, “What exactly it is and how it works,” let me break it down for you in the simplest way. SEO is a process that enables you to make changes to your website and work on it to improve your rank on search engines like Google and Bing. Nowadays, it is more important than ever as it holds a potential to improve your business, as according to the recent analysis and statistics, most of the people trust whatever Google says, and the brands that appear on the top results are one with better customers and great sale charts.

Search Engine Optimization is not only convenient but also an effective way to improve your website’s quality while making it easier to navigate and aiding in bringing more leads. In today’s world, where competition in the market is way too much, you have to keep your business ahead and thus, SEO and its analysis is important for one in order to make his or her brand’s website more user-friendly. If you really want to watch your business grow, it is vital for you to process everything step-by-step unlike most of the amateur companies that skip the initial stages and jump to the parts where they have to build links, map keywords, and so many other factors.

While they don’t face any major falls, it is essential for you to never skip the SEO competitor’s analysis as it helps one in portraying the reports of their online visibility, valuable keywords, and a lot more to find what strategies are working best. It is a convenient way to understand which strategies and tasks should be prioritized and how the campaigns should be built.

If you still feel like you are not convinced with how Search Engine Optimization can help you with building brand reputation, then here are a few factors that one work towards helping businesses watch an increase in their sale charts:

Rank higher on Search Engines:

Many people wonder how Google can help them with their business. For starters, most of the population looks up to the internet with certain common keywords and contacts those brands that appear on first page results. This makes it important for you to get your business on top ranks by utilizing those keywords and focusing on how they can be used for your benefit. Your brand will most likely rank on top if your content quality, keyword utilization, and the amount of content are deemed good and trustworthy which is all settled by Google spiders.

Easily accessible URL:

It is actually simple and the easiest way of ranking your business as all you have to focus on is your URL which should be accurate and easy to get Google bots to crawl your website. Also, one needs to take care of the speed of their URL or website as the more quickly it opens, the more views it will get.

On-page or keyword optimization:

For better results, it is essential that you use and place keywords in the right place. You have to be assured about the keywords that you are using are those which generally people search for and are present in the content on your site.

These are the few things that help you with improvising your website rank on Google and other search engines in order to build your brand recognition and reputation. The more visitors you will have, the more credible your website will be, it is as simple as that! There are various tools and techniques to improve your website’s rank and with the help of SEO analysis, one can achieve those tasks. If you are stuck with poor rank and want to improve that then our agency can be of a big help as we are the leading online advertising agency in Noida. Contact us and watch your business grow in the market and appear in the top search engine results.

Get the Key to Success with Top 10 Digital Marketing Experts

Get the Key to Success with Top 10 Digital Marketing Experts

If you are a digital marketer or running a business, I guess you must be seeing too many changes happening in this digital world. With every algorithm update, digital marketing strategies, tips, tools & techniques also keep changing. It’s just like you search for one single thing, and you get ten! But when it comes to seeking marketing advice, whom should you trust? We, the best digital marketing company have thus, prepared a list of the experts whose efforts and contribution in the digital marketing space is helping a lot in giving a better shape to this industry.

1) Neil Patel

About: Neil is Serial Entrepreneur and one of the top 10 digital marketing experts according to Forbes. He is the founder and co-founder of many companies in the digital sector. His tips and tricks about Content Marketing. SEO and Analytics is the reason why people really value him.

Specialization: SEO

Website: https://neilpatel.com/

2) Noah Kagan

About: Noah has built AppSumo and daily deals website for software with 700,000+ email subscribers. His business and email courses are used as tools to pick up more audience while being informational.

Specialization: Business Tips

Website: https://okdork.com/

3) Avinash Kaushik

About: Avinash is a Digital Marketing Evangelist for Google and the co-founder of Market Motive Inc., Public Speaker, Author and the top authority on Digital Analytics. His blogs are primarily on advanced topics in Digital Marketing and Analytics.

Specialization: Web Analytics

Website: https://www.kaushik.net/avinash/

4) Darren Rowse

About: Darren is a blogger who keeps on sharing the intricacies of approaches he has used since 2004. He has initiated multiple blogs including ProBlogger.net, b5media & digital-photography-school.com. You can benefit from his tips if you aspire to be a pro in blogging.

Specialization: Professional Blogging

Website: https://problogger.com/

5) Mari Smith

About: Mari is known as the queen of Facebook and a well-known social Media Power Influencer. Mari has been named by IBM as one of the top women who is defining and shaping the digital marketing space.

Specialization: Social Media Marketing

Website: https://www.marismith.com/

6) Sean Ellis

About: Sean is the one behind the term ‘Growth Hacking’. With his unique marketing skills, he has helped many companies to grow including Lookout, Dropbox, Uproar etc. He is also the former founder of Qualroo.

Specialization: Growth Hacking

Website: https://growthhackers.com/

7) Larry Kim

About: Larry is an expert in Search Engine Marketing and PPC Advertising. He is the founder of WordStream. He is among the top internet marketing strategists and the author of Search Engine Land.

Specialization: SEO

Website: https://mobilemonkey.com/

8) Rand Fishkin

About: Rand is the founder of Moz and the Co-Founder of Inbound.org. He is a leading expert in online marketing, Content Writing, SEO and also a renowned advisor. His “Whiteboard Friday” videos provide great inspiration for digital marketing updates.

Specialization: SEO

Website: https://sparktoro.com/

9) Jeff Bullas

About: Jeff is a well-known content marketing influencer and global digital marketing influencer. When it comes to Content, Social Media, and Branding, he is a great influential voice.

Specialization: Social Media, Content Marketing

Website: https://www.jeffbullas.com/

10) Gary Vaynerchuk

About: Gary is a serial entrepreneur, speaker, four-time bestselling New York Times Author, e-commerce expert and a popular web personality. He is famous for his contributions in Social Media and Digital Marketing.

Specialization: Content Marketing

Website: https://www.garyvaynerchuk.com/