Tag Archives: social media marketing agency

6 Useless Digital Marketing Tactics that are Wasting Your Time

6 Useless Digital Marketing Tactics that are Wasting Your Time

Time Management is one of the most overly-romanticized topic but when it comes to making most out of it, hardly few get their strategies straight. Digital Marketing trends change at an unimaginable pace, and with all the technological advancements and new tools that come along, it really becomes hard to stick to strategies once considered the pillar points.

We now have a never ending supply of tools and resources that cater to the need of creating more efficient digital marketing strategies.

But does that have a downside?

Of course it has. It seems like every day there’s something new to learn and master. And you already have a two page to-do-list that needs more of your attention.

Solutions, anyone?

Hey! Don’t think too much! We need to save time, remember?

So here we are with the top 6 Useless Digital Marketing Tactics you need to get rid of right NOW!

1. You don’t need to be on every Social Media Channel

We get it. You don’t want to be left alone behind just because you underestimated a social media development. Businesses today want to create great social presence on every social media channel and even on new ones as they pop up. But hey! There are more than 10 major social media channels out there!

Getting your community built on even one of these major channels is a daunting task. You have to prepare your posts, queue them all up, reply to comments and personal messages and keep track of all the progress you make on the way.

If you are using way too many social media channels, you are wasting time!

Remember, the man who chases two rabbits ends up catching neither. Understand that you cannot be present everywhere at once and be effective.
It’s not about the width, it’s more about the depth. If you focus on being on way too many social media channels, you will not be able to build a large community of people who want to see your brand or business updates.

So choose few channels and focus on building a community on each of them.

2. Do you have Multiple Accounts on the same Social Channel?

Big businesses like Apple and Redbull require multiple accounts on every social media channels to cater to the need of customized content for their audience. Adding to that, these BIG businesses have multiple subsidiaries which have their own audience. That results with creation of more accounts.

But that’s easy when it comes to big businesses like Apple and Redbull.

Let’s say you want to have separate accounts for your Sales, Marketing and Customer Service.

That means 3 different account on every channel, and if there are five channels, you end up with 15 accounts! 15 social media accounts that need to be monitored, maintained and fed with regular content.

Solution?

Create a single account on your targeted channels and then make people from every department the admin of those accounts so that each can post updates related to their department.

Centralize your social media accounts because that helps in strengthening the fan following and increases your content management abilities.

3. Backlink wisely for SEO targets

For your SEO related efforts, one might do everything that it needs to get your business website on top of the search engine result pages (SERPs).
A majority of the small businesses invest in building Inbound Links to get higher traffic and conversions. But is building more number of inbound links lead to higher traffic?

Well, that used to be the case.

Tricksters used to create microsites and send traffic from them to the business website with the sole purpose of link building.

Today, the quantity of the backlinks do not matter. Search Engine like Google now gives preference to high quality backlinks. Therefore, backlinks from a websites with high on domain authority score far better than websites with low domain authority.

So think quality, not quantity.

4. Pushing out Blogs at Assembly-line Pace

According to major content marketing studies, 85% of the marketers credit their increased success to higher quality and efficiency of content creation.
The day Seth Godin came out with “Content Marketing is the only marketing left”, marketers have begun to push out blogs like anything!

But is that the way you want things to be?

Even if you are creating more and more blog posts, you are spreading your resources too thin and that results in lower content quality. And quality is key when it comes to content creation.

Google has made it clear that its goal is to get the user the search result it is looking for, building a seamless pathway between the user and the information it seeks.

Therefore, never compromise with creating lower quality content just because you have to keep up with the content-posting schedule.

5. Replying to all Social Interactions

We all need to start with our social media marketing initiatives and its certain that you won’t receive that many comments and messages on your posts. During this initiative, it’s quite logical to reply to each and every comment because you are building your community.

As your popularity grows and your community builds up, you will reach a tipping point where replying to each and every comment will just not fit your schedule.

But hey, every business is different.

While 64% marketers use social media for 6 hours or more each week, 41% of the marketers spend nearly 11 hours per week.
So if you want time to focus on bigger projects and move forward, killing time just to respond to every single comment, tweet or message is just not what we recommend.

But that doesn’t mean you don’t have to active in your community. The community that you’ve built looks up to you.

Spend time on the conversation that really needs your interference. Be where the interaction is really worthwhile.

6. Email is not the only way to connect

One thing we all need to understand is we, as marketers, ruin everything. In the early days of internet when everything was just magical for the users, the email open rate ranged from 85% to 90%. And then we stepped in. We realized that we can sell our services and products through email. Our lack of patience made us spam-bot every user and today the open rate stands at a stagnating 17%.

Therefore, let’s not totally rely on email marketing. Remarketing and retargeting when combined with social media pixels have proven to be effective. Even direct-marketing via SMS is worth migrating to.

Conclusion

In the digital marketing world, time is the most crucial currency! If you really want to be effective with your digital marketing campaigns, you have to give up wasting time on things you don’t need.

We as Digital Marketers need to be adaptive to the changes, but critical enough to understand the right allocation of resources – Time being the most important of them all.

Magento or WordPress – Which One Should You Choose for E-commerce Website?

Magento or WordPress – Which One Should You Choose for E-commerce Website

We are living in an era of complete and absolute digitization. The advancement in technology and the rapid spread of internet is giving the much-needed boost to global commerce and economy. As a result, more and more businesses are finding themselves taking a turn towards going online and exploring the digital options available to facilitate a steady growth for their business. However, on the journey towards digitization, many brands and companies are left wondering about the right path amongst the several options available. Those who wish to set up e-commerce websites to sell their products and services often get stuck on one question – which platform should we use for our website? While there are many alternatives for the same, the two best e-commerce website building platforms available with free features are Magento and WordPress. But before you settle down on one of the two, it is essential to understand the features of both.

Being one of the most flexible tools for use, Magento is among the most efficient platforms loved and supported by the leading brands across the globe. The platform today has more than 150,000 web developers as users. WordPress on the other hand, has since years maintained its top position as the most trusted open-source Content Management System (CMS) available. However, when it comes to its usage as an e-commerce website building tool, it is a WordPress plugin called WooCommerce that gives competition to Magento. WordPress today boasts of 75 million active websites, over 23.6 billion monthly page creations, 69.5 million new posts, 409 million views and 46.8 million comments every month.

When it comes to analyzing the two platforms, one has to keep in mind that both of them come with their own special and unique features that must be considered while making the final pick. It is noteworthy here that Magento and WordPress are both free systems with multiple e-commerce functionalities, themes, features, and SEO.

digital marketing for ecommerce

Let us now look at some of the points that will help you in making your final decision on Magento Vs WordPress.

Usability and Flexibility

When it comes to comparing the ease of use of both the platforms, Magento comes across as a more complex tool due to the requirement of coding applications which is not the case in WordPress. Using Magento to set up your e-commerce website might require you to take the professional help of coders and developers. Moreover, Magento is less flexible as compared to WordPress as it is a hardcore e-commerce platform and thus does not provide any option for other features like blogging. However, it really is an excellent tool for businesses that are looking solely for an extraordinary e-commerce website.

Purpose and Function

The biggest thing that one keeps in mind while building a website is the purpose of the website. If one is looking for a heavy website for selling more than 500 physical products online, then Magento is definitely the way to go. However, if your requirement is for a blogging/informational website with digital products and services up for sale, then you can consider investing in WordPress.

Developer-Friendliness and Security

Being a complex website-developing platform, Magento comes with a built-in security feature safeguarding the website from possible cyber-attacks. However, in case one is not well-versed with software programming and coding, then a need may arise for hiring a professional. WordPress, on the other hand, is a development-friendly platform that allows literally anyone to have access to and use its tools with ease. However, one issue with WordPress is its vulnerability to cyber threats due to the use of third-party plugins.

Keeping the above-mentioned points into consideration, it becomes relatively easier to make your pick from amongst the two platforms. While both Magento and WordPress are the leading CMSs in the world, they both have their pros and cons when it comes to setting up an e-commerce website. Saying it in simpler terms, Magento is the way forward for heavy websites being set up solely for the sale of physical products while WordPress is an excellent choice for blogging/informational websites with digital products/services on sale. Once you have settled down on your favourite choice and have developed your website, the next step in the process is to market your website to get the best results and traffic. New Vision Digital in Noida, is one of the best firms for Social Media Marketing for E-Commerce websites that delivers visible results. We are waiting to help you take your business to new heights, are you?

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

5 Reasons Why Social Media Marketing Is Powerful for Businesses?

Social media marketing today is one of the biggest tools when it comes to marketing any and all kinds of businesses. The medium is less time consuming and more efficient for business owners when it comes to comparing the expenditures and efforts included. Moreover with the advancements in technology and the penetration of internet among all classes and sections of society, social media marketing has become a lucrative medium for sizes of projects and companies. With benefits starting from the lowest possible budgets, there is no business today that is afraid of experimenting with the medium to analyze its effects on their business idea. To confirm the same, one of the latest statistics has claimed that more than 90 per cent business owners have reported an increased exposure among many other benefits for their companies. However, one problem that many still face is the lack of information and knowledge on the use of these social media marketing tools. While people are aware of the benefits, it is the technical know-how that is still missing. That is why to make matters a little easier for the newbies in the field, we are here to list out the 5 aspects that show the power of social media marketing for businesses.

1. Brand Awareness

Gone are the days when one was forced to invest lakhs in single ad promotion campaigns to increase the brand awareness for their new businesses. The new tools just require one to simply add their own social accounts on all social media platforms such as Facebook, Instagram, LinkedIn, Google+, and Pinterest, and share the links across to gain ‘page likes’ and ‘shares’. It is now much easier and efficient to allocate budgets and set goals using something as simple as a computer and your own banking details. There is no more a requirement for middlemen to do the same for you.

2. Inbound Traffic

The world is a big place which is now connected with the help of the internet. Majority of the population now stays ‘online’ for all intents and purposes through various social media applications. This further implies that it is a big thing for building a global community which in turn increases the inbound traffic towards your business which was otherwise limited to the group of your local customer circle. The use of tools like hashtags and keywords now helps in spreading awareness and gaining traction on your business and its respective social portals.

3. Search Engine Rankings

In simple terms, search engine rankings are the position that your business gains on search engine portals like Google, Yahoo, and Bing. Higher the SER, greater are the chances of your business being recognized by a greater range of population over the internet. Social media marketing thus helps you work towards improving your SER and thereby improving your chances of gaining business and customers online.

4. Conversion Rates

Earlier with the absence of internet and social media, converting prospective clients to actual patrons was a long standing task. However now, interactions and communications over social media has sped up the process in a massive way that has led to over 51 per cent of the marketers claiming an improved ability in building positive relationships with consumers. Moreover, statistics also show that social media guarantees a 100 per cent higher lead-to-close rate as compared to traditional marketing methods.

5. Brand Loyalty

One of the biggest factors that result in the success of any business is the loyalty of the customers. If a brand has a forever changing consumer base, it can never be sure of long term success. The goal must always be to bring in new customers while retaining the old patrons. Social media marketing as a tool ensures that the customers have a direct channel of communication with the company. They no longer have to wait over telephone lines while the operator makes them press several other buttons.

Social media marketing thus as a tool is one of the most powerful tools that enable businesses to reach a wider base of customers and audiences. Whether we talk about brand awareness, product promotions, event announcements, conversions, or even lead generations, social media is a tool that is efficient and convenient for all. While it may seem like the easiest task ever, there are several aspects that must be kept in mind before investing in the tool. These days the markets are being dominated by social media marketing agencies like New Vision Digital that undertake all your social media marketing needs and provide you the results you desire. The digital marketing services of NVD are today unmatched across the industry and are thus the best so far.

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A Guide to Paid and Organic Social Media Marketing

Technology has become an integral part of life; which has given rise to the digital age. Our daily routines entail a few hours of surfing the internet and browsing social media sites. This has led to the need for digital marketing and an opportunity for marketers to advertise their goods and services online.

A guide to paid and organic social media marketing

Here is where paid and organic social media marketing come in.

What is paid social media marketing?

Paid social is the sponsored content, i.e. paid ads. They take the form of sponsored posts on Facebook and promoted tweets on Twitter etc. They allow a wider reach by reaching out to people who don’t follow you but searched for similar products or services. Therefore, they help you target specific audiences, relevant to your business. Through paid advertising, you can target relevant audience, an option you do not get through organic media advertising.

Paid social media advertising is the most effective way of ensuring a strong brand presence on the web. It enables you to gain better engagement rates and consumer response.

What is organic social media marketing?

The object of organic social media marketing like paid advertising is communicating with consumers and prospects through social media sites like Facebook, Twitter, Instagram, YouTube, etc. using social media marketing tools like Buffer. However, organic marketing limits your access to potential consumers.

Having a profile on social media sites help in promoting your business through strategic content. You can engage with your followers and respond to their comments and feedback directly. The key is to be active on social media. You can also time your posts together to go live at a time where maximum are engaged.

Paid and organic marketing should ideally go hand in hand. Investment in both yields effective results.

NVD is a social media marketing company that caters to all your digital marketing needs. Contact us today to manage your brand presence online.