Tag Archives: Social Media Marketing Company in India

10 Reasons Why Visitors Tend to Ignore Your Website

10 Reasons Why Visitors Tend to Ignore Your Website

Many of the world’s most visible brands understand the value of using a website for marketing as the more visitors you have, the more opportunities you get to make your brand known. Websites provide the respective customers with all the relevant information about the business. Unfortunately, some businesses fall short in delivering their message, which may be due to a technical issue, a Google Algorithm update, or simply a poor optimization. Here are a few reasons that can cause a drop in search traffic.

1. Delay in loading website

Site speed is an important aspect when browsing internet. When a site takes too long to load, people tend to hit the “back” button and move on to some other link in the SERP (Search Engine Result Page).

2. Too many choices can be confusing

For a website to grab visitor’s attention, first step should definitely be comprehensible navigation; a clear guide must be provided to the user.Overloading your site with too many call to actions is not always a good idea as it can cause analysis paralysis, where no action is taken.

3. Website not mobile friendly

Nowadays, mobile traffic accounts for more than half of all internet traffic. Hence having a mobile-friendly page shouldn’t be an afterthought. It is advisable to design responsive websites specially optimized for small screens, so that the user experience is not tampered.

4. Keyword Stuffing

Keywords are an integral part of any website but its overloading can have unpropitious effect on the website. A website loaded with keywords can make visitors feel apprehensive about your business. Apart from ruining it visually, it also takes away user’s attention from the page.

5. Too-many pop ups

Nobody likes their website experience being hampered by a subscription letter pop up or an auto playing video ad, it leaves a negative impression of the website and also disrupts the user’s reading experience.

6. Distractive Animations

The web animations are distracting and tampers user’s reading experience, images are meant to catch the user’s eyes but that doesn’t mean that something gets included out of context. Burdening the page with unnecessary animations also increases the loading time of the page.

7. No Contact Information Page

If customers need help, they want it immediately. They don’t have the time and will to fill the form and then wait to see what happens. Make sure to stay in touch with people through phone, mail and social media and display the contact details clearly on your website to address all their problems.

8. Missing “About Us” Section

An About Us page gives the page visitor a clear idea about the person behind the website. Hence, if you are a business, this about us page is the most crucial part of your site. Also a clear purpose of the website is a must, as a website that doesn’t explain about the work it does, is not going to hold visitors.

9. No Social Media Sharing Experience

In the world of Social Media, it is important for your website to have a social presence, it’s almost as important as having an identity card. Whenever customers come across something interesting on a website they have an instant urge to share it on social media. They scroll and look for plugins, but are highly disappointed to find them missing on the website.

10. Unsuitable Headlines

Not everyone who visits your website is interested in reading a whole lot of text to understand the purpose of your content.In this case you need to have clear headlines so as to attract and hold the visitor on to the website.

These are some of the reasons that tend to hamper user experience and in turn cause loss in traffic. If you are a website suffering the same fate, then you are in luck because New Vision Digital is a premium Social Media Marketing Company in India which can help you gain more traffic on your website and grow your business exponentially.

What are the LinkedIn Marketing Strategies for B2B Business?

What are the LinkedIn Marketing Strategies for B2B Business?

With rapid growth in Digitization, companies rely on Digital platforms for their business marketing. While everyone was focused on Instagram and Facebook and their rapidly growing user base, no one quite noticed that LinkedIn was no far from this race with a user base of 500 million users. According to a survey, LinkedIn came out as the second most sought after social media platform, an ideal space for business marketing.Users are highly engaged on LinkedIn and because of the business-centric atmosphere of social networking site, around 92 percent of the businesses, market themselves on the network.

LinkedIn is now being used by businesses to publish audience engaging content, work with communities with the same ideology, and help them grow their audience base. For this, we need to approach LinkedIn as strategically as any other marketing channel.

Quick fire guide to LinkedIn Marketing Strategy-

• All-inclusive Company Page – First step towards effective LinkedIn Marketing Strategies is to have a LinkedIn Company Page set up. State everything about the services, and achievements in a crisp yet complete form. While using LinkedIn for business, don’t forget to state the following:
Your primary and secondary target audience,and your goals and motto.

Showcase Page- With the showcase page on LinkedIn, you can segment the traffic that your LinkedIn advertisement fetches. Creating a showcase page for marketing on LinkedIn will help analyze the page better, improve presence in search results, and find relevant target audience. This LinkedIn marketing tip will give your business page on LinkedIn a professional touch and set it apart from puerile Facebook and Twitter pages that attempt at business networking.

Captivating Content– The LinkedIn Marketing Strategy should be on point since you have no second chance to create a first impression. First impression for any business page is the content; relevant content that reveals all about the business is a must.

Videos for more views- Long texts can be a turn off for most people just casually scrolling through the LinkedIn page, so to combat that, use videos instead. With different ways to use videos on LinkedIn, it has become easier to create video ads that explain the business’s core objective easily.

Regular and relevant posts– The relevant audience’s feed should be filled with latest posts and not mouldy posts. This serves two main purposes. First, it shows your audience that you’re on top of industry happenings and are well aware with the latest advance maintain your field. Second, it helps grab attention of new interested audience.

LinkedIn Ads- LinkedIn offers paid ads, depending on your needs. These include:

  1. Sponsored content– This is more or less the same as other social Media’s sponsored ads. This takes your curated content to the relevant user.
  2. Text ads– These ads appear in a number of places, including the LinkedIn homepage, profile pages, search results pages, and Groups pages.
  3. Sponsored Inmail– This allows you to send personalized ads within your target audience’s inbox. A plus to this method is that LinkedIn will only send your message to inboxes of members who are active on the network, meaning a greater likelihood that it will be noticed.

These LinkedIn Marketing Strategy tips will allow you to choose a method that best fits the needs of your company. If you are a business struggling to enhance your business then you are in luck because New Vision Digital is a premium Social Media Marketing Company in India which can help, you grow your business exponentially and with no endeavor of yours.