The Impact of Voice Search in Digital Marketing and SEO

Hey Alexa, Could you find me the song?”

Ok, Google, please call my mom”

Hey, Siri, What’s the difference between cantaloupe and melon?”

Oh, how our life is changed with all the technological advances; smart speakers, virtual assistant, voice search, are all here to transform the way we function, the way we browse and procuring information is all changing. If the stats are to be believed, more than half of the searches would soon be via voice!

What does this bring to the table? Ease of access…Voice search makes it easy for everyone to search online. You don’t necessarily need to know your way through Safari, Bing, or Chrome, just a voice command and your search assistant is ready!

For digital marketers, this adoption of voice search is sure to stir things up!

What does this entail for your website’s potential to get organic search traffic? As customers’ search patterns for information, goods, and services evolve, how are existing websites designed to accommodate these new user behaviours? Let’s take a look at some of the important things to keep in mind that modify your digital strategy in the future voice search trends and:

These are all in general good SEO practices, but they’re especially important for voice search.

  • Long-Tail keywords and Natural Language take the cake

Again, it’s crucial for SEO generally, but especially for everyone who tries to use voice search.

As individuals talk about their queries rather than typing them, they follow more natural patterns of speech. Voice searches are more talkative because, well, you talk to Alexa, Siri or Google.

Voice searches are often queries. You may search in Google “barbeque ribs” but you definitely would not do the same with Alexa or Siri, You would probably search for, “How do I prepare barbeque ribs?” This is what you call long-tail keywords. Long-tail keywords are three-five word, conversational phrases or search inquiry. With these keywords, your readers will benefit more and boost their chances that the highlighted snippet is captured and the result of voice search.

  • Keep it Local

The volume of Local searches is 3X more probable when it comes to mobile voice search. You’ve for sure, asked Siri where to eat lunch or where the closest parking garage is. That’s a lot of local voice search happening and probable to happen, even if we don’t realize it now!

The emergence of what is known as the “screenless internet” has accelerated the popularity of voice search. As more companies concentrate on enhancing their digital experience for individuals who use assistants and smart speakers, you can expect to hear more about these trends.

So what could your strategy be as a local company? Focus on answering as many of the 5 Ws to optimize your content for the local voice search. Make sure you put your company’s fundamental information out there, easily accessible and feasible. How would this help? Google Home might skim through your Google My Business listing, to obtain the required piece of information about your business.

  • Content is Still the King if you use it right!

Understanding precisely what consumers are looking for and how they are looking for is critical to generating content. What this essentially comes down to is understanding what is it that is going to affect the organic voice search traffic to your website. To optimize your site for voice searches, we must now take into consideration the whole new vertical of written and a spoken search, as well as deeper search context and purpose.

This essentially means using more words and lengthier phrases when we talk than when we write on keyboards or our phones. As a result, although most typed searches are made up of sentence fragments, usually made up of “long-tail” inquiries. So, if you want to capture spoken searches, your material should include more natural language patterns.

Optimize more pages to include these “long-tail” searches instead of centring your online content on shorter keywords or phrases. Consider using whole phrases as targeted keywords in your search strategy, and use wording in your headers to fit the normal query keyword sequence.

Similarly, your content should be diverted and crafted to respond to as many relevant spoken, question-based queries as feasible. To put it simply, don’t beat around the bush, get straight to the point. People aren’t looking for jargons and lengthy paragraphs here, stick to answering the query first and then continue to build around it!

  • Move Past Page 1 Ranking!

Voice search has brought in a significant change and Page 1 is not enough anymore. We need to move past it and connect with the audience and appeal to them.

Marketers have spent years brainstorming ways to optimize websites to increase their search engine results pages (SERPs). These SERPs seem a lot different nowadays — and some even don’t have “pages.”

The aim of this optimization had traditionally been to produce copies that force a user to click on the search result and utilize the corresponding keywords to meet targeted search queries. However, voice search has unfurled a whole new set of opportunities to make the website work better for the business. The truth is, you need a strategy, something that is crafted by an expert, carefully designed to work for your business. If you are searching for a reliable Digital Marketing expert to help your business survive and thrive in this new wave of change, we are here for you!

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