When it comes to setting up a brand page or a business page on Facebook, many people find themselves being skeptical of spending money to get quick results. Sure, Facebook provides one with many options of advertisement formats and ideas that one can experiment with for various purposes like brand awareness, engagement, conversions, and a lot more. But if you’re just starting out on your business and are unsure of the return on investment the paid campaigns would provide, it is always a better idea to start with some organic promotions.
The thing about Facebook algorithms and organic reach is that the social networking website has made it extremely difficult for Pages to expand their reach by non-monetary ways. The population one can target organically is thus, almost negligible. There are in fact many studies and surveys to support the statistics that claim a rapid recline in organic reach. However, there are still several tips and tricks that one can follow to improve the results through non paid distribution of content.
1. Presence and authority
The key to a strong organic reach is to build a strong presence and authority over your audience. Targeting people to follow your content without any real connection is useless as that might help you increase the number of your ‘Page Likes’, but it won’t necessarily show results in engagement. Thus brands must target specific population that shows interest in the field of the said brand.
2. Evergreen content
Content that has a longer lifespan is known to perform better as compared to content that seeks an immediate effect. ‘Evergreen content’ can be repurposed again and again with a few tweaks here and there in order to improve its reach and performance.
3. Invite-only groups
Who doesn’t love an invite into an ‘exclusive group’? Create groups and communities on your page that can only be joined by people you or other group members send invites to. The curiosity to be a part of a closed group drives more and more people to engage well and maintain relevance as an active fan.
4. Organic post targeting
Facebook algorithms show selected content to selected audiences. To ensure that your content reaches the right audience, Facebook allows you to use specific targeting just like paid ads. If your page has a good number of followers but isn’t getting the right number of engagement, then specific targeting is sure to show some positive results.
5. Timing Posts
Several studies and surveys over Facebook and audience behavior have shown a change in engagement statistics depending upon the timing of posts. If one is to go by the results of studies, it seems better to post content on Facebook at the time when the competitors are not active.
While paid ads have always shown a relatively better result in reaching more people and getting more engagement on posts, there are still several ways in which brands can easily reach more people without investing a single penny. It must however be noted here that organic reach demands more time, efforts and commitment as compared to paid campaigns that can be set on ‘active’ once and then checked in the end for results. To get your brand to reach more people, you can always get in touch with us at New Vision Digital, Noida, one of the top Facebook marketing company in India. At NVD, getting the client’s business on the map is the ultimate goal.