• India flag
  • Uae flag
Essential Website Redesign SEO Checklist to Avoid Significant Declines in Your Rankings

Essential Website Redesign SEO Checklist to Avoid Significant Declines in Your Rankings

Nvd Published : May 05, 2024 Last Updated : May 05, 2024

A website is the body of your brand, and SEO is the soul. Both must function well together to make the magic happen. Let's consider a situation- You have developed a website with engaging color schemes, striking visuals, impeccable accessibility, and everything in between, so much so that other brands take inspiration from it. But still, there is no traffic. What could be the reason? It's not a tough guess; it's the low Google ranking. When you rank better, it is easier for people to reach your website and get to know your offerings.

On the contrary, a poor ranking means no visitors. This is where SEO (Search Engine Optimization) stands as the beacon of hope. With the correct use of SEO, you can make your website top the ranking games and maximize its potential. But, it is not as easy as it may sound. There are specific considerations you need to pay attention to.

Setting the Stage 

Poor traffic on a website can also mean it's time for redesigning. Simply put, the best SEO strategies in the world won't help a poorly designed website. Defining your goals is crucial to get started on the right foot. Ask yourself, what do you want out of your website? Set realistic targets based on benchmarks from your current website performance using analytic tools. Create SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to keep your project on track. Once your goals are set, plan your timeline. Be realistic, as the checklist reveals many steps that need ample time for execution. To seek assistance from professionals, reach out to a reputable web designing agency in Miami for a successful outcome. 

Website Redesign SEO Checklist

Now, let's uncover the specifics with this essential website redesign SEO checklist to ensure your new site not only looks great but also ranks well on Google:

Audit Your Existing Content

Content is the backbone of your website's organic presence. Before you can improve it, you need to know what you have. Tools like Screaming Frog, Semrush, etc., can be a blessing in disguise when gathering data on all URLs included in your site. Perform a complete content audit using such analytic tools. Make sure you identify your most important pages, obsolete content, and pages that need redirects or consolidation. This can be a bit stressful work, especially if you are not so good with its technical aspects. An SEO agency in Miami can truly be helpful by lending you their expertise in deciding the overall flaws and the potential of upgradation. 

Update Information Architecture

Bad accessibility drives users away. To enhance user experience, start by mapping your current structure and analyzing competitors to see how they have placed the essential elements. There are certain tools too that help in showing where users click most often and how they interact with your website. Create a new sitemap based on the collected information, organizing content logically. This makes information easier to find, guaranteeing improved user experience and retention.

Carefully Map URL Redirects

Broken links can render your SEO powerless. When redesigning, some pages will move or be deleted. Redirecting old URLs to new ones ensures you retain traffic and authority. Create a list of all current and new URLs. Match old URLs with new counterparts or relevant new content. Provide this list to the developers at your trusted web designing agency in Miami so they can implement redirects effectively. 

Optimize the Content You Are Keeping

A website redesign is a one-of-a-kind opportunity to refresh old content. Content decay is real; your top pages can lose rank as new information emerges and competitors update their content before you. Specific Google tools, such as Google Search Console, can come in handy to assess content performance. Update keywords, add new data, and improve readability. When your content is fresh, explicit, and relevant to your target audience, organic traffic is plain to see. 

Do Not Ignore Page Speed 

Some people ignore the page speed and move on to the other aspects of the website, thinking it is unimportant. Well, that can be a major mistake, as slow loading times can get on the nerves of users and negatively impact SEO. You should stop brushing highly heavy pages under the carpet, carefully optimize images to the correct size and format, reduce HTTP requests, and clean up your HTML, CSS, and Javascript. 

Update Your XML Sitemap

An accurate XML sitemap is essential. It helps search engines catch on to your site structure and content. You can get your sitemap updated manually by website design professionals. An updated sitemap ensures search engines correctly index your site, improving visibility.

Test Your Site After Redesign

Before launching your redesigned site, thorough testing is crucial. Check for broken links, navigation issues, and content errors. Test on various devices (desktop, tablet, mobile) to ensure compatibility. Enlist friends or colleagues to help with user testing. Document any issues and work with your developer to resolve them before going live.

Let Your Brand Rise to the Top with New Vision Digital!

Want your website to stand out online? If so, we at New Vision Digital, a renowned SEO agency in Miami, are happy to help! With our team of well-rounded digital marketing experts, we craft stunning websites with strategized SEO to make them climb the search ranks. Have queries? Connect with us now!