Google is on a spree! The Web and SEO markets were abuzz well before the actual update date of the Google Mobile Update, i.e. Apr 21, 2015 because the early announcement. Minutes after the rollout started, social media platforms all over the globe were flooded with posts and tweets about people expressing their views and seeking help over this new algorithm rollout. From the lines of the famous science fiction movie (Armageddon), that inspired the alternate epithet of Mobilegeddon:
Truman: So what’s the verdict?
Harry Stamper: They’ll do it. They’ve made a few requests though.
Truman: Such as?
- This update will only affect the search rankings on mobile devices.
- Will affect search results in all global languages.
- Applies to individual pages and not entire websites.
These are the points highlighted by Google on its official Webmaster Central Blog. Now let us understand how this will affect the SEO crowd.
It would not affect the search results on desktops and tablets. Thus, their page rankings would remain same on these devices. According to the Click-through marketing reports, only 40% of the websites failed to meet Google’s criteria for optimal user experience on smart phones, which is actually less than what Google’s analysts team suspected. This might be because “there were a load of websites that became MF [mobile-friendly] recently”, as said by Google Analyst Gary Illyes, on Friday, May 1st 2015.
Another great benefit for the Digital Marketing Industry is that this update only impacts individual pages and do not affect the full website. For example, if your website has 10 mobile friendly pages, the page rankings in mobile devices for the queries stated in these pages would be positively impacted, irrespective of the rest of the pages. Apart from the MF characteristic, there are still many signals used by Google to rank search results, one of them being quality content. That means your website would still be ranked higher if you have high quality content for the query made by the user, even if it is not mobile friendly.
Click to check whether your website passes Google’s Mobile Friendly Test!
If not, contact a reliable digital marketing company to help design a mobile friendly website for your company using the various responsive frameworks (RF) available. Stay tuned to our blog for some of the best RFs trending in the market.