Building brand’s identity is an important task for any business to flourish. There are numerous tools and techniques that exist to make marketing accessible. Despite the availability of tools and techniques, building an audience base, creating and distributing relevant content marks as the most important task of marketing. If you don’t publicize your work or the services you offer how could you possibly attract target audience. Quora has emerged as a medium to aid and … Continue reading Your Guide To Digital Marketing Through Quora →

With the advent of 2019, the world of digital marketing inclusive of PPC, Social Media, Content Marketing, and much more has also witnessed a dramatic shift. The time has arisen, when the world has seen a shift from dismissing artificial intelligence and visual search to now embracing these two techniques. The Digital Marketing trends have greatly witnessed a shift, here are some of the major digital marketing trend in 2019: • Artificial Intelligence – AI … Continue reading Digital Marketing Trends To Look Out For In 2019 →

Facebook adheres to strict guidelines when it comes to ads related to political or National Importance. The advertisers running such ads are required to complete the ad authorization process. The basic guidelines for running ads related to political importance vary from country to country. Advertisers in India will be required to complete the ad authorization process before running ads related to issues of national importance. This has been laid down in February 2019. The advertiser … Continue reading All You Need To Know About Facebook Ads – Politics And National Importance →

  Digital Marketing strategy involves strategizing and allocating budgets. Budgets matter for many reasons. It is required to define set measurable objectives for justifying investments to the stakeholders. Resource allocation is a must so as to prioritize those strategies, channels, and tactics that are lucrative for the business. Over-allocate to the wrong medium and you may end up losing your money. Under-allocate and miss out on some valuable opportunities.  Hence, it is imperative that the … Continue reading How To Budget Your Digital Marketing Strategy ? →

  Just as the field of Digital Marketing is ever so evolving, so is the field of automation. Automation is finding its place in every sphere and spectrum of life.  Every facet of the digital world is now dominated by automated technology. Digital Marketing automation can be of varied forms, Paid campaigning, email, and social media marketing. One might be perplexed by the range of features and technologies that awaits. The implementation of automation in … Continue reading Role Of Automation In Digital Marketing →