Digital Marketing strategy involves strategizing and allocating budgets. Budgets matter for many reasons. It is required to define set measurable objectives for justifying investments to the stakeholders. Resource allocation is a must so as to prioritize those strategies, channels, and tactics that are lucrative for the business. Over-allocate to the wrong medium and you may end up losing your money. Under-allocate and miss out on some valuable opportunities.  Hence, it is imperative that the … Continue reading How To Budget Your Digital Marketing Strategy ? →

  Just as the field of Digital Marketing is ever so evolving, so is the field of automation. Automation is finding its place in every sphere and spectrum of life.  Every facet of the digital world is now dominated by automated technology. Digital Marketing automation can be of varied forms, Paid campaigning, email, and social media marketing. One might be perplexed by the range of features and technologies that awaits. The implementation of automation in … Continue reading Role Of Automation In Digital Marketing →

The marketing buzz phrase, “content is the king”, holds true in modern times, with the competitive marketing strategies. What is the first thing you notice on a website? Of course, its content, as it provides an insight into the company’s work and services. Content is the heart of any business as well as marketing. Content is indeed the most efficient and preferred way to make a connection with your audience. If you wish to earn … Continue reading Future Of Content Marketing →

  Social Media has grown from uniting friends on Facebook to bringing all the brands and communities under one roof. Whether you are an online marketer, an entrepreneur, or a budding start up trying to book its place in this digital realm, social media is an indispensable part of the digital marketing strategy. Social media is inclusive of both target audience as well as brands and marketers. So it is profitable for the marketers to … Continue reading Guide To Social Media For Ecommerce →

While the initial process of starting a blog is all fun and games, it keeps getting challenging with time. Bloggers have the tendency to switch and shift topics. This jumping jack ideology doesn’t work in favor, you lose target over a particular audience. Sticking to a niche (blog topic) helps the engaging like-minded audience. For example, the MOZ Blog is one of the best blogs on all topics related to SEO, giving an insight and … Continue reading How To Choose Blog Topics For Your Niche That Generates Traffic →